Explain the basic differences between the Marketing Mix described by Kotler in his book and the Film Marketing Mix described by Finola Keriggan, Explain the meaning of the two marketing mixes in question, and use these definitions to analyze the marketing mix and film marketing mix of one of the following films :
KKN di Desa Penari

The proposed concept is able to explain the difference between marketing mix and marketing mix film marketing mix and provide appropriate examples and can linking it with other marketing mix concepts, and can implemented and innovative

Answers

Answer 1

The Marketing Mix described by Kotler in his book refers to the 4Ps framework: Product, Price, Place, and Promotion.

This framework helps marketers make strategic decisions in order to effectively promote and sell their products or services. The Product element focuses on developing a desirable offering, the Price element involves determining the right pricing strategy, the Place element deals with the distribution channels and locations for the product, and the Promotion element encompasses the various marketing communication tools used to reach and engage the target audience.

On the other hand, the Film Marketing Mix described by Finola Keriggan is specifically tailored for the film industry. It also includes the 4Ps but with some modifications. In this context, the Product element refers to the film itself, including the storyline, genre, and casting. The Price element involves determining ticket prices and any related promotional offers. The Place element focuses on selecting the right theaters or platforms for distribution, while the Promotion element involves marketing strategies such as trailers, posters, social media campaigns, and film festivals.

To analyze the marketing mix and film marketing mix of the film "KKN di Desa Penari," we would examine how the film's storyline, genre, and casting contribute to the Product element. We would evaluate the pricing strategy and any promotional offers for the Price element. We would consider the distribution channels and platforms used for the film's release under the Place element. Lastly, we would explore the marketing communication tools used to create awareness and generate interest among the target audience for the Promotion element.

Overall, both marketing mixes aim to guide marketers in making effective decisions, but they are customized to fit the specific needs and characteristics of different industries.

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Related Questions

the liquid that pass through the filter is know as

Answers

Answer:

FILTRATE is the fluid that passes through a filter paper

RESIDUE is the left-over substances on the filter paper

FEED is the liquid poured on to the filter paper

It’s a filtrate

The clear liquid which passes through the filter paper is called the filtrate

Which position in a business manages cash and cash equivalents?


-financial accountant
-controller
-cost accountant
-treasurer

Answers

Answer:

Financial Accountant

Explanation:

Research some examples of organizations that experienced bad publicity and how they dealt with it. Write a paper detailing your findings.

Answers

Answer:

did you finish it cuase i got the same one

Explanation:

Admit the error, apologize, and present a solution if you or your company is receiving negative press as a result of anything you did incorrectly. Negative publicity won't disappear if you ignore it.

What do you mean by Negative publicity?

When damaging material is revealed, negative PR or publicity can take many different forms in company and can impact everything from sales to your reputation.

Various forms of unfavorable PR for your company could include: negative coverage of your business in the media, online, in publications, or on television.

In particular, we contend that by raising product awareness, unfavorable publicity might boost sales and purchase likelihood.

Negative publicity should therefore affect products differently depending on whether they are recognized or unknown. This viewpoint is supported by three investigations.

Your brand's reputation can be severely damaged in a matter of minutes by false information, negative reviews, and nasty social media remarks. Even worse, rumors spread swiftly and negatively impact the reputation of your company.

Negative publicity can have a significant impact on how potential customers see your brand. When customers publicly disparage a company, product, or service, this is known as bad publicity.

Bad publicity includes posting or publishing negative evaluations on websites, review pages, and social media accounts.

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What type of industry would Tim Hortons and McDonalds be classified as?

Answers

they would be classified as restaurants

The ability to organize and evaluate what you watch, hear, and read is known as

Answers

Answer:

critical thinking skills

Explanation:

the definition is this word

Your factory has a contract to produce a new folding chair. Your role as manager is to find the greatest efficiencies possible throughout the process, so you call a meeting with your planning department. One of your engineers suggests putting more workers on the line but breaking up the tasks into more individual steps. What is your greatest concern regarding this approach? A increased time spent in training B reduced production C poor conditions for workers D cost to hire skilled workers

Answers

Answer:

A

Explanation:

I took the test and it was right

In which way are competitors stakeholders in a business?
A. They invest in competition
B. Competitors need to provide services
C. Competitors will want to position itself competitively
D. They enjoy learning about the competition

Answers

Answer:

B

Explanation:

l think so if u get it wrong and am sorry

Does anyone know what the definition of expanding manufacturing is?

Answers

Definition - To make your business grown larger or faster by diversifying your current product line

Hope this help :)

4.
Contrast the relationship that exists between entrepreneurs and investors in a business
enterprise.​

Answers

Answer:

see below

Explanation:

1. An entrepreneur is the business founder. He or she conceives the business ideas and focuses on growing it.  An investor considers existing business formed by the entrepreneur and focuses on its financial/commercial side.

2. The entrepreneur approaches an investor to finance the business. He draws a business plan and proposals to assure the investor of its viability. The investor approaches an entrepreneur if he is convinced of profits.

3. The entrepreneur manages the business but may also invest in it.  An investor only puts money in the business but is not involved in managing it.

What are the 4 steps to branding

Answers

Answer:

Here are four steps to building a successful brand.

1 Define how you want to be perceived. When your customers have finished using your product or service, how do you want them to describe their experience? ...

2 Organize your business based on this promise. ...

3 Communicate your promise. ...

4 Be consistent.

Explanation:

which of the following is a material used for salad making and dessert that need great care to ensure long shelf life?

A. glass
B. aluminium
C. cast iron
D. stainless steel ​

Answers

Answer:

I thoughts B becaisedvfdhjdshjhh

Lydia is preparing financial statements for her company Who would be interested in the information provided in these financial statements? Financial statements are of prime importance to____, who will use the information to buy or sell stocks of the company. These statements are also inspected by____to look into any irregularities or fraud in the book of accounts.

Answers

Answer:

Lydia is preparing financial statements for her company Who would be interested in the information provided in these financial statements? Financial statements are of prime importance to Investors  who will use the information to buy or sell stocks of the company. These statements are also inspected by an auditor to look into any irregularities or fraud in the book of accounts.

Explanation:

Investors

Investors are individuals or firms who offer capital to a business in exchange for a share in ownership and profits. They are external users of financial statements. Investors use financial statements to know what returns to expect from their investments. Existing and potential investors rely on financial reports to decide on whether to buy or sell their shares.

Auditor

An auditor is a skilled individual authorized to assess, evaluate, and validate financial statements' accuracy as prepared by a company.  The auditor reviews and gives a professional and independent opinion on the company's financial affairs.

Stear Corp. decides to deposit $1,000 in its bank account. This cash was paid from the cash register of the company. What will be the entry made by the accountant in the company’s journal?
A.
Cash in Bank Account (debit) 1,000 Cash Account (credit) 1,000
B.
Cash Account (debit) 1,000 Cash in Bank Account (credit) 1,000
C.
Cash in Bank Account (debit) 1,000 Register Account (credit) 1,000
D.
Deposit Account (debit) 1,000 Cash Account (credit) 1,000

Answers

Answer:

Cash Account (debit) 1,000

Cash in Bank Account (Credit) 1,000

Explanation:

Given

[tex]Amount = \$1,000[/tex]

Required

Write a journal entry

In this case:

The company deposits $1000.

This means that, $1000 will be debited from the company's cash account.

So, the entry for that will be:

Cash Account (debit) 1,000

In the same vein, $1000 will be credited into the company's bank account.

So, the entry for that will be:

Cash in Bank Account (Credit) 1,000

Answer:

A

Explanation:

A Balance Sheet does NOT show your company's (two answers are correct)


financial position over a specific period of time

liabilities

insurance coverage at a specific date in time

assets

Answers

Answer:

I think its the 1st and 3rd ones

Explanation:

Select the best alternative for the following questions:
i. Which of the following transactions are not recorded in book keeping?
a) Sold Goods on Credit.
b)
Introduce capital in the business.
c) Resignation of marketing manager.
d) Drawing cash from business for personal use.
..​

Answers

Answer:

c. the resignation

Explanation:

this would not affect the bottom line of the company and is therefore irrelevant

The correct answer is c

What is the difference between a salary and an hourly wage?​

Answers

Answer:

Explanation:

A salary stays the same amount no matter how many hours you work. An hourly wage, you get paid for each hour you work; you get payed on WHAT you work.

Sam has take-home pay every month of $800. He anticipates that his expenses will add up to $675 for the month. In a zero-based budget, why is it important that she put the extra $125 in SOME budget category?

Answers

Answer:

see below

Explanation:

The Zero-based budgeting technique assumes there will be no balance bought forward nor balance carried forward. Budget preparation for a particular period must start from zero or scratch. Each expense must be on merit. Income and expenses must match.  In the zero-based budget, the difference between income and expenditure must be zero.

If Sam has an income of $800 and expenses of $675, she has to re-work her costs again to ensure they match her income. The zero-based budget demands she draws her expenses list again and comes up with a way of spending the $125 difference.

Which of the following is the best definition of marketing?
All advertising done by a business
O Establishing a target market and maintaining it
O Thinking about what kinds of promotions a business should create
All methods of reaching and attracting potential customers

Answers

Answer: Marketing is an organizational function and a set of business activities designed to make profits.

Explanation:

Answer:

All methods of reaching and attracting potential customers.

Explanation:

This is because marketing is the practice of getting customers.

Match the financial statement with its description. To match them, click the Description and then click the Financial Report Name

Answers

Answer:

a-3 / b-2 / c-4 / d-1

Explanation:

Notes to financial statements: Includes a summary of significant accounting policies and explanations of specific items on the financial statements.

The notes are required by the full disclosure principle. Also referred to as footnotes. Provide additional information pertaining to a company's operations and financial position.

Report of independent registered public accounting firm: Attests to the fairness of the presentation of the financial statements.

is a process designed to provide reasonable assurance regarding the reliability of financial reporting.

Management's discussion and analysis of financial condition and results of operations (MD&A): Is written by the company to help investors understand the results of operations and the financial condition of the company.

Disclosure is mandatory where there is a known trend or uncertainty that is reasonably likely to have a material effect on the registrant's financial condition or results of operations

Financial statements: Includes the income statement, balance sheet, statement of stockholders' equity, and statement of cash flows.

are reports prepared by a company's management to present the financial performance and position at a point in time.

Financial statements refer to how company communicates their finance. The financial statement that reflects a company’s profitability is hereby given below.

Financial statements in sheets

The various accounting activities that precedes financial statements are hereby matched below:

A. Statement of retained earnings or owner's equity

Include information of owner's retained earnings and dividends.

B. Income statement - Revenues

Shows revenues and expenses over a period of time.

C. Statement of cash flow

shows money moving in and out, categorized by operations, investing and finance

D. Balance Sheet

A snapshot of a company's assets, liabilities and equity at a specific moment in time.

Therefore, the answers are Statement of retained earnings or owner's equity, Income statement - Revenues, Statement of cash flow, Balance Sheet respectively.

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When a site is unsafe, it means a. Your personal information may be used in ways you do not want c. Permission to use that site at school is always allowed b. That site is okay to visit often d. All of the above Please select the best answer from the choices provided A B C D

Answers

Answer:A, Your personal information may be used in ways you do not want

Explanation:

If it is a unsafe site than there for your personal information can go places you do not want them to.

When a site is unsafe, it means your personal information may be used in ways you do not want. Thus, option 'A' is the correct option.

What does it mean when a website is unsafe?

External connections to websites with phishing, malware, or unwanted software are known as unsafe domains. Phishing is when a website imitates another one in an effort to fool visitors into divulging personal or financial information. When you visit an insecure website, you run the risk of having your personal information compromised and/or having malicious malware installed on your system.

Additionally, you can fall prey to a phishing attack, or someone else might watch your activity or use your resources for their own gain. If the content you're seeking to view is harmful or misleading, a warning will appear. These websites are frequently referred to as phishing or virus sites. If you clicked on a phishing link, the first thing you should do is immediately unplug your device from the internet.

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How are technology and technical profession related

Answers

Without technology there would be no technical profession because technology is what technical profession is based off of

Why are personal care aides expected to be paid so little in spite of being in such great demand?

Answers

Answer: Because they were the least educated, (something to do with that).

Explanation:

waht do an engineer and an architect do?​

Answers

Create fix, build stuff, and many other things use google you’ll find more info on it too
An engineer builds products and buildings while architects plan out the way the engineers will build for a stable, working build.

The Break-Even Point in your business is when


your company has repaid all of its debt

your company has exceeded its start up expectations

your company makes enough in revenue regularly to cover its expenses

your company repays all of the start up cost funding

Answers

Answer: In this letter you want to make sure that you are being clear and concise, so as to avoid any confusion about what your relationship will be in the future (ended). This means that you want to avoid any potential legal liability, and explain yourself in order to show that you are being fair and reasonable in your request.

Explanation:

The role of the Federal Reserve Board of Governors is to:
A. loan money to multinational corporations.
B. set discount rates and reserve requirements.
O c. enforce monetary policy on Federal Reserve banks.
O D. establish new Federal Reserve districts.

Answers

The role of the Federal Reserve Board of Governors is to enforce monetary policy on Federal Reserve banks. Hence, Option C is correct.

What is monetary policy?

In macroeconomics, there is a policy whose duty is to make sure that policies that are made by the  Board of Governors have been applied to all the central banks. This policy is known as monetary policy, which manages the flow or supply of money to all the banks.

This policy also manages the interest rate. Just like other policies, monetary policy also has some tools, With the help of these tools, it is easy to manage the policy. Tools are named as operations for the open market, requirements of the reserve, and lastly rate of discount.

Therefore, Option C is correct.

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1. Give the three (3)
business resources​

Answers

Answer:

Financial Resources

Human Resources

Educational Resources

Explanation:

The ______is a financial statement detailing a firm's assets, liabilities, and owners' equity.
A. balance sheet
B. statement of cash flows
C. manufacturing statement
D. income statement

Answers

I had this question before, the answer I got correct is D

The income statement is a financial statement detailing a firm's assets, liabilities, and owner's equity. Thus, option 'D' is the correct option.

What is an income statement?

One of a company's financial accounts, an income statement or profit and loss account, lists the company's revenues and costs for a specific time period. It describes the process through which revenues are converted into net income or net profit.

A period of time is represented by an income statement (as does the cash flow statement). The balance sheet, on the other hand, only depicts one point in time. There are two ways to create an income statement. The Single Step Income Statement calculates the net income by adding up all receipts and deducting all costs.

In order to get at the net income, the Multi-Step income statement makes a number of calculations, beginning with the gross profit and moving on to operational expenditure estimation. then, after taking the gross profit into account, you get income from operations.

Therefore, option 'D' (income statement) is the correct option.

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What is the advantage of developing criteria for assessing the effectiveness of business products and processes?
A. Assessment criteria are answers.
B. Assessment criteria are inexpensive.
C. Assessment criteria provide you with a list of relevant things to measure.
D. Assessment criteria provide you with a list of people to contact to learn more about process mentoring.

Answers

Answer:

.Assessment criteria provide you with a list of relevant things to measure.

Explanation:

Assessment criteria provides a list by which one can measure success or failure of a business products and processes.

Answer:

c

Explanation:

What percent of the federal budget was spent on education in 2019?

Answers

Answer:

The President requests $59.9 billion in discretionary appropriations for the Department of Education in fiscal year 2019, an $8 billion or 12 percent reduction below the 2018 annualized Continuing Resolution (CR) level.

I need to submit this today, can you help me?


What are Washington D.C.’s people eating habits?

What are some economic facts about Washington DC?

What are some facts about Washington DC?

Culture and customs of Washington DC?

Travel information (Dubai to Washington DC)?

Answers

Answer:

I'm sure they eat well. have u try looking it up on goggle first

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