explain why it would be important to evaluate the outcome of a campaign​

Answers

Answer 1

It is important to evaluate the result of an advertising campaign to assess its effectiveness, that is, to monitor the positive results generated by the campaign.

How to evaluate the effectiveness of a campaign?

It is necessary for the marketing team to evaluate the effectiveness of a campaign through sales metrics in a period, interaction with the brand, strengthening of relationships between the company and customers, attracting new consumers, etc.

Therefore, a marketing campaign to be successful must be aligned with the company's objectives, needs and desires of the target audience, in order to generate positioning and competitiveness for the company.

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