It is important to evaluate the result of an advertising campaign to assess its effectiveness, that is, to monitor the positive results generated by the campaign.
How to evaluate the effectiveness of a campaign?It is necessary for the marketing team to evaluate the effectiveness of a campaign through sales metrics in a period, interaction with the brand, strengthening of relationships between the company and customers, attracting new consumers, etc.
Therefore, a marketing campaign to be successful must be aligned with the company's objectives, needs and desires of the target audience, in order to generate positioning and competitiveness for the company.
Find more about marketing campaigns at:
https://brainly.com/question/28962339
#SPJ1