From the consumer’s perspective, the elements of an imc strategy can be viewed as being either.

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Answer 1

Any integrated marketing communication strategy should include three components: the target customer, the channels used to deliver the message, and an assessment of the communication's effectiveness.

What is integrated marketing communication?The practice of combining marketing communication elements, such as public relations, social media, audience analytics, business growth concepts, and advertising, into a brand identity that is constant across various media channels is known as integrated marketing communication (IMC).It enables both public and private organizations and corporations to provide an enjoyable and smooth customer experience for a good or service, as well as to enhance an organization's reputation and connections with stakeholders.People with experience in integrated marketing communications may look for work throughout the marketing and communications sectors, in professions including journalism, market research and consultancy, public relations, non-profit and government, entertainment, television and radio, and other related businesses.

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Related Questions

When reserves are lent, new checkable deposits and additional reserves are created

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Creation of new checkable deposits and additional excess reserves. Use this to create additional credits to make even more money.

Defining reserve requirements. Amount of reserves banks must hold in vaults or cannot lend to the Fed (as a percentage of deposits) Increase in reserve requirements -> banks hold more deposits than reserves have to, and the amount available for borrowing will decrease.

The Federal Reserve is reducing the bank system's ability to print money, which tends to reduce the money supply. The higher the reserve ratio, the lower the multiplier for deposit growth.

Banks should hold more reserves so they can lend less per dollar deposited. Raise reserve ratio, lower money multiplier, lower money supply.

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Explain how an increase in u. s and canadian intraindustry trade altered the level of productivity in the affected canadian sector

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Intra-industry trade:

Intra-industry trade refers to the trade between industries is the trade of products belonging to several industries. For instance, trade with technology equipment made in another nation can be defined as inter-industry trading in agricultural products goods from one country. It allows employees and firms to learn from and improve specific products, often concentrating on particular value chain areas

How Canada's international trade is changing with the times?

Imports are also expanding; the increases we are seeing in imports of machinery and equipment and of various intermediate products are early signals of rising business investment.

It was in this context that the Bank of Canada decided, in July and again earlier this month, to raise our policy rate.

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When conducting a five cs analysis and developing the context, which factor should not be included in the analysis? a) legal context b) technology c) firm capabilities d) culture

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When conducting a five cs analysis and developing the technology factors should not be included in the analysis.

Option B. technology.

In 5C analysis, the context section covers the climate i.e. the macro level environment for the situation.

It includes Political, regulatory, social, economic, technological, and cultural environments.

Part B i.e Firm's capabilities should not be included in the Context section.

The firm's capabilities come under the Company section.

5 C's include Company, customer, collaborators, competition, and context.

Context (or climate): political (trade regulations, taxes, legal issues, labor law), economic (labor costs, growth rates), social (demographics, culture, education, etc.), or technological trends (cost ?) This is also known as the five cs analysis.

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Use for business communications only and the disallowing of the transmission of confidential business information are recommended guidelines for ________

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Use for business communications only and the disallowing of the transmission of confidential business information are recommended guidelines for Instant Messaging. The Business communication is the exchange of information between employees and those outside the firm. Its goal is to improve organizational methods and cut down on errors.

Upward communication, downward communication, lateral communication, and exterior communication are the four major categories. The Internal business communication or information transferred within an organization is referred to as upward, downward, and lateral communication.

The communication includes assigning duties to employees, receiving and responding to customer comments, and producing a press release of a  business.

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What effect will raising the price of suvs from $21,100 to $29,700 have on car dealers' revenue?

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After raising the price of SUVs from $21,100 to $29,700., the car dealer's revenue will increase.

After the prices of SUVs rises from $21,100 to $29,700., there will be an increase in the car dealer's revenue, as the car dealer will be earning more from the sales of SUV which will indirectly increase his overall revenue.

In an inelastic market, the change in price produces a noticeable change in the quantity of items purchased. Thus, a price increase in an elastic market would lead to an increase in a company's total revenue.

Here, after raising the price of SUVs, the car dealer's total revenue will increase.

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What should a firm do in order to be organized to capture value? (check all that apply.)

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What a firm should do in order to be organized to capture value are have a good organizational structure and have good coordinating systems. A firm (company, establishment) is a body or an organization that employs productive resources to obtain products and/or services which are offered in the market with the aim of making a profit.

What is a firm value?

Enterprise value (EV), total enterprise value (TEV), or firm value (FV) is an economic measure reflecting the market value of a business (that is, as distinct from market price). It is a sum of claims by all claimants: creditors (secured and unsecured) and shareholders (preferred and common).

Therefore, the correct answer is as given above

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The complete question goes thus:

What should a firm do in order to be organized to capture value? (Check all that apply.)

-have a good organizational structure

-have a rare and valuable resource

-have good coordinating systems

-have CEOs with forward-thinking vision

The proportion of assets that are financed with debt can be calculated using the ________ ratio

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The proportion of assets that are financed with debt can be calculated using the debt ratio.

The phrase "debt ratio" refers to a financial ratio that assesses how much leverage a business has. The ratio of total debt to total assets, represented as a decimal or percentage, is known as the debt ratio.

The percentage of a company's assets that are financed by debt is one way to understand it.

An asset-to-asset ratio greater than 1 indicates that a significant portion of a firm's assets are financed by debt, which indicates that the corporation has more liabilities than assets.

If interest rates abruptly increase, a company with a high ratio may be at risk of loan default. A ratio lower than 1 indicates that equity funds a larger proportion of a company's assets.

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Suppose a consumption function is given as c = $500 0.75yd. the marginal propensity to consume is:_______.

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Suppose a consumption function is given as c = $500 0.75yd. the marginal propensity to consume is 0.75

The link between consumer spending and the different factors influencing it is known as the consumption function in economics. At the level of the household or family, these variables may include wealth, interest rates, age, education, and family size. They may also include expectations about the level and riskiness of future wealth or income.

The consumer's preferences (such as their ability to delay gratification or their patience), attitude toward risk, and whether they want to leave a bequest all have an impact on how they purchase. Numerous macroeconomic and microeconomic concerns depend on the peculiarities of consumption functions.

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Industry and market analysis, competitor analysis, and social analysis are examples of which step in the strategic planning process?

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Analysis of external opportunities and threats

Which document is most likely to include planned project start and end dates which serve as the starting points for a detailed schedule?

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The project charter often mentions planned project start and end dates, which serve as the starting points for a more detailed schedule.

A project charter is a proper brief document that states a task exists and gives challenge managers written authority to begin paintings. An undertaking charter record describes an assignment to create shared expertise of its dreams, goals, and aid requirements before the assignment is scoped out in detail.

In project control, a challenging charter, undertaking definition, or assignment assertion is an announcement of the scope, objectives, and members of a task.

Project charter units out the scope, targets, and those worried about the challenge. This formal file makes use of all that facts to authorize the task. So the constitution shall we the mission manager use organizational and outsourced sources to complete the assignment.

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The more​ ________ used, the greater the leverage a company employs on behalf of its owners.

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The more​ debt used, the greater the leverage a company employs on behalf of its owners.

What is the leverage of a company?

Leverage is the quantity of debt a company has in its combination of debt and equity (its capital structure). A company with more obligation than average for its drive is said to be highly leveraged. Leverage is not necessarily wrong.

What does it suggest to employ leverage?Leverage is an investment process of using borrowed money.the use of different financial instruments or borrowed capitalTo improve the potential return of an investment. Leverage can also refer to the portion of debt a firm uses to fund assets.

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Sean is a monopolist who operates a business rigging tablets to run twice as fast as the original specifications. If sean charges $40, he would have 10 customers, but if he lowers the price to $37, he would have 11 customers. What is the marginal revenue of the 11th customer?.

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The answer is $7 because Marginal revenue is the change in total revenue from 10 customers ($400) to 11 customers ($407)  How a monopolist maximizes profits

How does a monopolist determine its profit-maximizing level of output How does it determine the price that it charges?

The monopolist will select the profit-maximizing level of output where

                                      MR = MC

and then charge the price for that quantity of output as determined by the market demand curve. If that price is above average cost, the monopolist earns positive profits.

How a monopolist maximizes profits

 Because Chuck, a sole commercial airplane operator in small isolated town, has no  competition, he has complete control of market price of air travel in his small tone

 Reduced price → increase in ticket sales

 Monopoly maximizes profit by choosing an amount of profit in which marginal revenue  equals marginal cost (MR= MC)  Since Chuck must reduce his price to sell more units, he has an incentive to sell a  smaller quantity than a perfective competitive company

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In reviewing the purchase request package, you should ensure finding is available and?

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In reviewing the purchase request package, you should ensure funding is available and required approvals and certifications have been obtained.

What is funding?

The act of providing resources to finance a need, program, or initiative is known as funding. While this is normally in the form of money, it can also be in the form of an organization's or company's work or time.

Asset financing is the borrowing or lending of money using a company's balance sheet assets, such as short-term investments, inventory, and accounts receivable. The corporation borrowing the funds is required to give the lender a security interest in the assets.

Retained earnings, borrowed capital, and equity capital are the primary sources of finance. Retained earnings from business operations are used by companies to expand or deliver dividends to shareholders. Businesses generate capital by either borrowing from a bank privately or going public.

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Which medium and channel will most of your business communication efforts involve?

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Most of the business communication efforts involve written communication.

A communication channel is the medium, manner, mean  or method through which a message is sent to its receiver who was intended to recieve.

The basic channels are written such as hard copy print and digital formats,

It can be oral or spoken and  even electronic and multimedia too. Within these channels, business communications can be formal, informal, or even unofficial too.

Written communications include  different sources such as e-mails,  memos, letters,  reports, texts, newsletters, spreadsheets, etc. With written communications, the writer must provide enough context so that the message can be interpreted easily.

The receiver should inquire about ambiguity of the words and ask for clarification if required.

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The full-time job not worked by a college student (and the wages not earned) because she has to spend a lot of time studying is an example of?

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The full-time job not worked by a college student (and the wages not earned) because she has to spend a lot of time studying is an example of opportunity cost.

Opportunity cost is the time you spend studying and the money you spend doing something else. The farmer decided to plant wheat. The opportunity cost is to grow another crop or use resources (land and farm tools) in another way. Commuters commute by train instead of by car.

Opportunity cost is what you have to give up to buy what you want in other goods and services. When economists use the word cost, they usually mean opportunity cost. The word “expenses” is often used in everyday conversation and news.

Opportunity cost is an economic term that refers to the value of something you have to give up in order to choose something else. In short, it's the value of the path it didn't take.

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In a period of increasing prices, which inventory flow assumption will result in the lowest amount of income tax expense?

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The inventory flow assumption will result in the lowest amount of income tax expense is b. LIFO

FIFO (first in, first out) inventory management seeks to fee stock so the commercial enterprise is much less probably to lose money when merchandise expires or grows to be obsolete. LIFO (closing in, first out) inventory control is higher for nonperishable items and makes use of cutting-edge charges to calculate the price of goods sold.

To calculate FIFO (First-In, First Out) decide the value of your oldest inventory and multiply that value by the amount of inventory sold, while to calculate LIFO (closing-in, First-Out) determine the fee of your most current stock and multiply it through the amount of stock sold.

That buys coffee mugs from wholesalers and sells them on the internet. One Cup's fee of goods bought (COGS) differs when it makes use of LIFO versus whilst it uses FIFO. Inside the first state of affairs, the rate of wholesale mugs is rising from 2016 to 2019.

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The question is incomplete. Please read below to find the missing content.

In a period of increasing prices, which inventory flow assumption will result in the lowest amount of income tax expense?

a. FIFO

b. LIFO

c. Average cost method

d. Income tax expense for the period will be the same under all assumptions

Companies like my​ gym, which seek to do business in new markets for manufacturing​ and/or marketing​ purposes, have many potential​ ________ at their disposal.

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Companies like my​ gym, which seek to do business in new markets for manufacturing​ and/or marketing​ purposes, have many potential​ Entry modes at their disposal.

What is Manufacturing?Manufacturing is the process of creating or producing items with the aid of resources such as machinery, manpower, tools, chemicals, or biological formulations. It is the core of the economy's secondary sector. The phrase can be used to describe a variety of human endeavors, from handicraft to high-tech, but it is most frequently used to describe the industrial design, which entails the massive transformation of raw materials from the primary sector into completed commodities.What exactly is marketing?The act of finding, creating, and providing value in the form of products and services to meet the demands of a target market is known as marketing; it may also involve choosing a target audience.Brand marketing is a strategy for advertising your entire brand in addition to your product or service. In essence, it emphasizes your entire brand while telling the story of your business or product.

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A business’ success depends on four key factors: financing, location, management, and _____. a. opportunity costs b. retail sales c. competition d. employment opportunities please select the best answer from the choices provided a b c d

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A business's success depends on four key factors: financing, location, management, and competition.

What is business?The practice of earning a living or generating revenue via the production, acquisition, and sale of items is known as business (such as goods and services).Additionally, it includes "any activity or enterprise undertaken for profit."The owner of the business is responsible and liable for any obligations made by the business since the business entity is not legally distinguished from the owner by the use of a business name.What do you mean by Competition.Competition is uncertainty as to how to ensure survival. Competition can arise between entities such as organisms, individuals, economic and social groups, etc. The rivalry can be over the attainment of any exclusive goal, including recognition: (e.g. awards, goods, mates, status, prestige), leadership, market share, niches, and scarce resources, or a territory.

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Keeping $20 in currency to be able to buy gasoline, money is performing which function?

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Keeping $20 to be able to buy gasoline money is performing store of value.

Store of value

A store of value is basically an asset, entity, or currency that can be kept, retrieved, and traded in the future without degenerating in value. One of the roles of money in an economy is that it acts as a store of value. It is something that someones use to share purchasing power from the present to the future. While cash is an asset that can store value, it's not the only kind. For example, Gold and silver act as stores of value.

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__________ is a series of marketing entities through which goods and services pass on their way from pdocuers to end users.

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The  distribution channel is a series of marketing entities through which goods and services pass on their way from producers to end users.

What is  distribution channel?

A distribution channel can be regarded as the  marketing entities  that the product and services of a comp-any usually pass through right from the producers to end users.

It can pass from the producer to the wholesaler to the retailer until it get to final consumer, hence, The  distribution channel is a series of marketing entities through which goods and services pass on their way from producers to end users.

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From 2013 to 2014, real gross domestic product (gdp) in the united states increased by?

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From 2013 to 2014, real gross domestic product (gdp) in the united states increased by 2.5 percent.

According to the "advance" estimate issued by the Bureau of Economic Analysis, real gross domestic product — the value of the production of goods and services in the United States, adjusted for price fluctuations — rose at an annual pace of 2.6 percent in the fourth quarter of 2014. The real GDP expanded by 5.0 percent in the third quarter.

Personal consumption expenditures (PCE), private inventory investment, exports, nonresidential fixed investment, state and local government spending, and residential fixed investment all made positive contributions to the growth in real GDP in the fourth quarter, which were partially offset by a negative contribution from federal government spending. Imports, which are deducted from GDP calculations, went up.

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The federal reserve a. was created in 1896. b. is only responsible for controlling the money supply. c. is part of the executive branch of government. d. is the central bank of the united states.

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The federal reserve is only responsible for controlling the money supply.

Federal system is the central banking deals with the financial planning with desire of central credit system control and providing financial assistance.

It is the most powerful reserve of the united states include settling of interest rates, supply money management with the regulation of financial markets.

It follows the monetary policy of the central bank regulating of the government. It is a part of the executive branch of the government to create financial stability of the economy combining the factors affecting it with supply and chain management.

Other federal bodies are appointed to the states to govern the procedures of the financial stability and implementing of several regulations.

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What alternative could borrower erma do if she only owed $12,000 to the lender, but her property is appraised at $50,000?

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Within the new loan that the lender is placing Borrower Erma in, she will most likely be in the negative the entire repayment term of the loan.

A loan is a type of debt that a person or other entity incurs. The lender advances the borrower a certain amount of money, typically on behalf of a business, financial institution, or government. The borrower accepts a specific set of terms in return, which may include any financial costs, interest, a repayment schedule, and other requirements.

A term loan is a sum of money that must be returned over a specific period of time in regular installments. Term loans typically last between one and ten years, but they may go as long as thirty years. Term loans typically have an unfixed (also known as floating) interest rate, which increases the amount that must be repaid.

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What is the importance to an individual of understanding time value of money concepts? for a corporate manager? under what circumstance would the time value of money be irrelevant?

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The time value of money shows the  individuals that an amount of money offered today is determined to be  more valuable than the same amount  which will be offered in the future after considering the effects of inflation or interest rates.

For example, if a person had the option of receiving  $100 today or $100 a year from now and the current inflation rate was 5%, the $100 today  which has a higher purchasing power because the amount of $100 in one year would only be able to buy 95% of the goods that can be purchased with $100 today.

A corporate manager needs to understand the time value of money for making budgets or for budgeting purposes. For example, if a project were to yield a fixed  amount of $100k per year, the purchasing power of the $100k per year will decrease as time goes on because of inflation.

The time value of money is irrelevant in situations where the purchase is to be  made immediately and is paid in full.

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Rather than relying on inspections to ensure quality, problems should be_____ out of a product or process

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Rather than relying on inspections to ensure quality, problems should be designed out of a product or process.

Identification of a market opportunity, precise problem definition, creation of a suitable solution, and user validation of that solution are all steps in the process of product design.

A strategy for problem-solving in practice is design thinking. Design thinking has gained popularity as a method of producing goods since it was first popularized by IDEO's David Kelley and Tim Brown.This strategy combines the principles and practices of human-centered design into one overarching philosophy.

Because design thinking is concerned with the entire product development process and not just the "design phase," good designers have always applied it to the creation of products, whether they are physical or digital.

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What is one of the ways the united states helped integrate germany and japan into the new international order following world war ii?.

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Analyzing the development of American ties with Germany and Japan, nearly seven decades after the end of World War II teaches important lessons about turning hostility into cooperation.

Why has America become the guarantor of global security and the role model for the Western world?

With two-thirds of the world's industrial capacity and three-quarters of the world's capital, the United States was a superpower. The fast transformation of its political and social influence into a guarantee of global security and a model for the Western world was made possible by its military and economic might.

How did Japan and America become allies after ww2?

The alliance was established during the American occupation following World War II. In exchange for keeping a significant military presence in Japan, which had a pacifist constitution, the United States agreed to defend it. In Japan, there are more than 80 American military installations.

How did the US contribute to ww2?

Many citizens offered their services to protect the country against invasion or bombing by the enemy. They received training in firefighting, bomb disposal, aircraft spotting, and first aid. Blackouts and other practice drills were overseen by air raid wardens. Over 10 million Americans had volunteered for civil defense by the middle of 1942.

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Is the symbol that represents the cost of raising capital through retained earnings in the weighted average cost of capital (wacc) equation?

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The cost of raising capital retained earnings in the weighted average cost of capital equation is  0.41.

The process a business goes thru so one can boost cash, so the commercial enterprise can get off the ground, make bigger, or transform in a few way.

Capital raising definition refers to a procedure through which a organization increases finances from outside assets to gain its strategic desires, such as investment in its personal enterprise development, or funding in other property, as an instance joint ventures, and strategic partnerships.

Capital is the lifeblood of commercial enterprise. with out capital, you can not hold to fund your daily operations. elevating cash for a enterprise is simply step one to get it off the ground. beyond that, you'll need to raise price range to hold it moving.

Debt  =  $ 1.10

Preferred Stock = $ 2.00 0
Common equity (in millions) = $ 1.80

                                    Total   = 4.90

(Market value/Total market value) = 0.2245

                           Preferred Stock   = 0.4028

                            Common equity  = 0.3646

Weight of prefferd stock = 0.41

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The market risk premium is the additional return that investors require to invest in blank______ rather than blank______.

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The market risk premium is the additional return that investors require to invest in the market portfolio rather than treasury bills.

What is a market risk premium?The market risk premium (MRP) is the difference between a market portfolio's projected return and the risk-free rate. The slope of the security market line (SML), a graphical representation of the capital asset pricing model, equals the market risk premium (CAPM).The market risk premium is the extra return required by investors to invest in a market portfolio rather than treasury bills.The distinction between a market-risk premium and an equity-risk premium is based on scope. The market risk premium is the excess return on an index or portfolio of investments over the risk-free rate.

Therefore, the market risk premium is the additional return that investors require to invest in the market portfolio rather than treasury bills.

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The portion of a corporation’s net income that is paid out to the stockholders, instead of being retained in the business, is referred to as ______

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Answer: retained earnings

Explanation: Retained earnings are the amount of profit a company has left over after paying all its direct costs, indirect costs, income taxes and its dividends to shareholders.

5. Use excel?s irr function for this problem. Rancho cucamonga has a 6% cost of capital. The firm has an investment opportunity that costs $2,000. Riverside expects the investment to generate annual cash inflows $600 for each of the next four years. The internal rate of return and rancho?s decision are a. 1. 7% and invest in the project. B. 1. 7% and don?t invest in the project. C. 7. 7% and invest in the project. D. 7. 7% and don?t invest in the project.

Answers

IRR function for this problem exists 7. 7% and invest in the project.

What is the IRR function?

Microsoft Excel exists a spreadsheet designed by Microsoft for Windows, macOS, Android, and iOS. It features calculation or computation capabilities, graphing instruments, pivot tables, and a macro programming language named Visual Basic for Applications.

The Excel IRR function returns the internal rate of return (IRR) for a sequence of cash flows that emerge at regular intervals. Specify the internal rate of return. Return was computed as a percentage. =IRR (values, [guess]).

IRR stands for the interest rate at which the sum of all cash flows equals zero, thus it exists useful for comparing one investment to another. In the initial example, if we substitute 8% with 13.92%, the NPV evolves to 0, and your IRR becomes zero. As an outcome, IRR is described as the discount rate at which a project's NPV becomes zero.

IRR function for this problem exists 7. 7% and invest in the project.

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Michael is baking cookies. His cookie recipe calls for 3/4 cups sugar and makes 24 cookies. If he wants to scale the recipe to make exactly 18 cookies, how many cups of sugar will he need? Express your answer as a mixed number. Although I like the sound of singing birds, I didnt appreciate the loud chirping this morning. Does it contain a comma splice? The collection of papers, seminars, lectures, panel discussions, and demonstrations presented at yearly conferences of tax professionals is called the:_______ How did the federal government use land grants in the west in the 1860s? the government gave them to railroad companies for development. the government relocated indigenous peoples onto reservations. the government withheld land grants until the civil war was over. the government gave land to african americans after the civil war. Static and Reasoning:Isabella is studying the fairness of a six-sided numbered cube with numbers 1, 2, 3, 4, 5, and 6. The numbered cube is rolled 36 times, and the numbers on the top side are recorded in the table below.Based on the data, what conclusion would you make about the fairness of the numbered cube? Justify your answer. What is the smallest whole number larger than the perimeter of any triangle with a side of length 5 and a side of length 19? The function f(x) = x3 8x2 + x + 42 has zeros located at 7, 2, 3. Verify the zeros of f(x) and explain how you verified them. Describe the end behavior of the function. Help me solve this its very urgent Employees who record and are paid for the exact amount or time spent working are paid on A buyer has the right to buy a property at an agreed price within the next six months. This is a(n)? An electric device delivers a current of 5. 0 a for 10 seconds. how many electrons flow through this device? He fuel used in many disposable lighters is liquid butane, c4h10c4h10. butane has a molecular weight of 58. 1 grams in one mole. how many carbon atoms are in 2. 00 gg of butane? Which quotation from the Psalms shows parallelism?a. "Remember, O Lord, the children of Edom in the day of Jerusalem ...b. "If I forget thee, O Jerusalem, / Let my right hand forget her cunning. / If I do not remember thee, /Let my tongue cleave to the roof of my mouth..."C. "The Lord is my shepherd; I shall not want."d. "How shall we sing the Lord's song / In a strange land?ANSWER: B I took the test As White settlers spread west in the 1800s, how were Indigenous people affected?O Indigenous people were pushed off their land and forced to live on reservations.O Indigenous people lived in the towns established by White settlers.O Indigenous people became cattle ranchers after the cattle industry boomed.O Indigenous people faced economic decline because they could no longer sell bison meat. The total cost of gasoline varies directly with the number of gallons purchased. kathy pays $23.36 for 16 gallons of gasoline. which equation shows the relationship between the total cost of gasoline, c, and the number of gallons purchased, n? Define individual and market demand. The Greek scientist Galen theorized that:A. Food was turned into blood, and when it reached the heart it was mixed with air to make 'spirit.'OB. That heartrate can be determined by measuring the pulse.C. That the heart and lungs were linked, and worked together to sustain life.D. Blood was pumped from the heart, through the body, and back to the heart. After the success of which 1967 film directed by mike nichols did american universities began offering degrees in cinema studies, with nyu, ucla and usc leading the way? in a given figure if o is the centre of circle and oabc is a parallelogram find the value of abc Last month McKinneys Apothecary dispense the following liquid medication 1 gallon 3 quarts 7 pints and 3 dozens 6ounces of bottles in total how many millimeters what is dispensed