Before approving write-offs, a responsible officer must first take into account the suggestions of the finance department and any pertinent facts.
A write-off is a legal accounting method that deducts funds from a liabilities account while also reducing the value of an asset. When seeking to account for unmet loan obligations, missing receivables, or loss on held items, businesses most often utilize it in the strictest sense.
Expenses incurred when running a business can be subtracted from profits utilizing business tax write-offs, which will ultimately reduce your tax liability. The precise calculation and recording of corporation tax write-offs will result from careful income tax planning and regular recordkeeping.
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a financial statement audit is designed to group of answer choices provide assurance on internal control and to identify significant deficiencies and material weaknesses. detect error or fraud in the financial statements, regardless of whether or not the error or fraud is material. obtain reasonable assurance about whether the financial statements are free of material misstatement, whether due to fraud or error. obtain absolute assurance on the financial statements and express an opinion on the financial statements.
A financial statement audit is designed to provide assurance of internal control and to identify significant deficiencies and material weaknesses.
A financial statement audit is an independent auditor's review of the financial statements and related disclosures of an entity.
As a result of this investigation, the auditor has produced a report attesting to the fairness of the presentation of the financial statements and any pertinent disclosures. When issued to the intended recipients, the financial statements must be accompanied by the auditor's report.
A financial statement audit's goal is to give a business's reported financial situation and performance more validity. All publicly traded companies are required to submit annual reports that have been audited to the Securities and Exchange Commission.
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a company has $23,000 in cash and cash equivalents, $81,000 in short-term investments, $120,000 in net current receivables, $55,000 in inventory, $10,000 of prepaid insurance and $5,000 of supplies. the total current liabilities of the firm are $298,000. the quick ratio of the company is:
The total current liabilities of the firm are $298,000. the quick ratio of the company is 0.76
What is the Quick ratio?The quick ratio gauges a company's short-term liquidity position and quantifies its liabilities to pay short-term obligations with its most liquid assets.It is also known as the acid test ratio because it shows whether a company has the ability to immediately pay off current liabilities with its near-cash assets (assets that can be quickly converted to cash). A quick test intended to yield immediate results is known by the slang term "acid test."The quick ratio is viewed as a more restrained metric than the current ratio, which counts all current assets as coverage for current liabilities.By dividing a company's most liquid assets, such as cash, cash equivalents, marketable securities, and accounts receivable, by its total current liabilities, one can determine the quick ratio.Excluded from this list are certain current assets like prepaids and inventory because they might not be as easily convertible to cash or might need significant discounts to be liquidated.A company's liquidity and financial health are better indicated by a higher ratio result; conversely, a lower ratio indicates a greater likelihood that the company will have difficulty making debt payments.cash & cash equivalents 24000
short term investments 83000
net current receivables 123000
total current assets 230000
Quick ratio = 230,000/302000
Quick ratio = 0.761589
Hence, the quick ratio is 0.76.
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a $130 credit to supplies was credited to revenue by mistake. by what amounts are the accounts under- or overstated as a result of this error?
The number of accounts under- or overstated as a result of this error is overstated $130, fees earned, overstated $130.
By incorrectly registering a debit of $130 withinside the deliver account we're exaggerating the supplies, due to the fact the registration could imply that the organization has $130 in supplies, while in truth it is not.
Credit sales in accounting it will seem like double access for your bookkeeping, with debit and credit scores wanting to be accounted for in addition to receivables and revenue. The asset debts are predicted to have debit balances, even as the legal responsibility and owner's fairness debts are predicted to have credit score balances. Therefore, while an organization earns revenues, it's going to debit an asset account (which includes Accounts Receivable) and could want to credit score every other account which includes Service Revenues.
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ariffs on some products no longer serve their original purpose of protecting domestic producers but they are still levied by the government. what are these types of tariffs called?
Tariffs implemented to protect a domestic industry are known as protective tariffs. They intend to make imported items more expensive than identical domestically produced goods.
Hence increasing sales of domestically made goods and boosting local business. A tariff might be particular, ad valorem, or compound (a combination of the two). A specific duty is a tax levied on a certain amount of money per unit of import, such as $1 per yard or pound. Ad valorem duties, on the other hand, are calculated as a percentage of the import's value. Tariffs harm consumers by raising the cost of imported goods.
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a convenient means for assessing the importance of industrial design to a particular product is to characterize importance along cost and quality dimensions?
Along with cost and quality ergonomics, aesthetics are also important.
A good design process entails creating outstanding designs while taking into account human aspects and the look of the product while developing. This is known as "design for ergonomics and aesthetics." To create effective goods, it combines all the components of ergonomics and aesthetics, such as comfort and visual appeal. Today, many designers in the design sector use design for ergonomics and aesthetics to create products that are aesthetically pleasing and satisfy consumer expectations. In order to create high-quality designs, design for ergonomics and aesthetics strikes a balance between several factors, including durability, ecological, aesthetics, safety, and ergonomics.
The scientific field of ergonomics studies social interactions and how they affect various system components. It discusses the importance of taking into account human factors when designing products.
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coral company has the following financial statement information: current assets $30,000; noncurrent assets $70,000; current liabilities $20,000; noncurrent liabilities $40,000; and stockholders' equity $40,000. what is the debt to equity ratio?
The debt-to-equity ratio is 1.50. The debt-to-equity ratio, also known as the D/E ratio, is a measurement of a company's ability to pay off its debt.
What is the debt-to-equity ratio?A company's objective may not always be to have the lowest ratio. According to Lemieux, a relatively low debt-to-equity ratio may indicate that a business is financially strong and has grown significantly over time.However, it may also be an indication of inefficient resource allocation. No doubt, the level of risk that shareholders can bear must be respected, but Lemieux speculates that a very low ratio may be an indication of overly cautious management that fails to take advantage of growth prospects.The minority owners of publicly traded corporations frequently criticize the board of directors because their overly cautious management delivers them too poor returns, he adds.The debt-to-equity ratio, also known as the D/E ratio, is a measurement of a company's ability to pay off its debt. It is calculated by subtracting the total debt from the total shareholders' equity of a company.(20,000 + 40,000) / 40,000 = 1.5
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gunther posted an expensive item on an online auction site. dominic offers the highest bid and sends payment to gunther. gunther then refuses to send the product to dominic. gunther has committed:
Gunther has committed online auction fraud.
Online auction fraud typically occurs when a buyer is misled about the items or services they are purchasing on an online auction site, or when a seller is not paid for the things they are selling or is paid using fake debit or credit cards. Methods for combating online auction fraud are:
Keep proof: Maintain a copy of the transaction by taking screenshots of it on the website and storing them safely.Check the auction website: As soon as you can, get in touch with the auction site. They will begin their own internal processes to investigate by flagging the transaction or the listing.Review the terms and conditions of the auction site. See how the auction handles situations like yours in its policy.To learn more about fraud refer:
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independent of your answer in part (c), what procedures should the auditor perform if the difference between the expectation and the book value is greater than tolerable misstatement?
If the differ-ence between the auditor's expect-ation and the book value is gre-ater than the tolerable misstatement, the auditor should cons-ider performing the follow-ing audit procedures:
-Review the gen-eral journal and general ledger for any un-usual entries.
-Re-evaluate the his-torical return rates.
-Re-evaluate the gross profit mar-gin.
-Ask the client to ad-just the bo-oks.
What Is an Auditor?An auditor is a per-son authorized to review and verify the accu-racy of financial records and en-sure that comp-anies comply with tax laws. They pro-tect businesses from fraud, point out discrepancies in account-ing methods and, on occa-sion, work on a consult-ancy basis, helping organ-izations to spot ways to boost opera-tional efficiency.
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The coca-cola company is the only producer of coca-cola. Is it considered a monopoly?.
Answer:
no
Explanation:
A monopoly is when an owner/company "takes over" or claims multiple smaller companies (take disney for example)
Answer:
No because a monopoly is when someone takes over an idistry
tom purchased a 7-year asset for his business in february, three years ago, at a cost of $4,500. it is being depreciated using the half-year convention for macrs. he did not deduct any bonus depreciation and or take a sec. 179 expense in the year of purchase. the asset was sold in april of year 4. how much depreciation will tom deduct for the asset in year 4?
Depreciation will tom deduct for the asset in year 4 is $281 .
Reason: .1249 x $4,500 x .5
In accounting, depreciation is a term that refers to two aspects of the same concept. The first is the actual decline in an asset's fair value over time, such as through use, wear and tear or obsolescence. This reduction is measured as depreciation.
Description: Depreciation, i. H. A decrease in the value of an asset can also be caused by many other factors, such as adverse market conditions at any time during the asset's expected useful life. Depreciation includes depreciation of assets with a predetermined useful life.
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the pbo was $100 million at the beginning of the year. service cost for the year was $12 million. at the end of the year, pension benefits paid by the trustee were $8 million and there were no pension-related oci account. the actuary's discount rate was 5%. what was the amount fo the pbo at the end of the year? (enter your answer in million, round to the nearest million, without dollar sign, ex. 123 or -123).
Other comprehensive profits consists of revenues, expenses, gains, and losses that, according to the GAAP and IFRS standards, are excluded from net income on the earnings statement.
Revenues, expenses, gains, and losses that are pronounced as different comprehensive profits are amounts that have no longer been realized yet.
What is the motive of OCI?OCI is Overseas Citizenship of India. It is an immigration reputation authorising a overseas citizen of Indian starting place to live and work in India for an indefinite period. The OCI card was once launched through the Government of India to meet the needs of the Indians residing overseas who insisted on twin citizenship.
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https://brainly.com/question/26240841#SPJ4banks that need additional funds to meet the reserve requirements of the federal reserve . a. borrow from the state government of the state where their headquarters are located b. decrease the coupon interest rate on the bonds issued to raise funds c. issue treasury bills to investors d. borrow from banks with excess reserves e. exercise the call option on the loans extended to small businesses
In order to support a robust economy for U.S. households, communities, and businesses, the Federal Reserve keeps an eye on the risks to the financial system and participates both domestically and internationally.
Do higher powers have any influence over the Federal Reserve bank?
The Fed is independent in the sense that it makes decisions about monetary policy and other matters on its own and does not need approval from the federal government. In any case, its lead representatives are selected by the President and should be affirmed by Congress.
The Federal Reserve System was created by what law?
The Senate passed and President Woodrow Wilson signed the Federal Reserve Act on December 23, 1913, after a lengthy process that was almost entirely based on party lines.
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new employees at jarvis company cannot participate in the group term life insurance plan until they have worked at the company for three months. this initial period before a new employee can participate is called a(n)
This initial period before a new employee can participate is called a probationary period.
The trial period of employment in a new company or job role is known as a probationary period. Before making a long-term commitment, it enables you and the company to get to know one another better. You have the chance to determine whether the position is relevant to your interests, skills, and abilities while the company makes the final decision regarding the candidate's suitability for permanent employment.
During your probationary period, the company typically exempts you from some of the employment rules that apply to regular employees. For instance, if the standard notice period for leaving a job is one month, it might be shortened to one week during the probationary period.
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Start by setting aside money in your savings account for your goals and for emergencies. Then, fill in the other categories with your remaining money. Be sure to allocate all of your money, so you have $0 left. Everfi module 3 budgeting for wants
I tried but it wouldn't let me submit
The statement explains one of the ways to start a budget plan. The general rule is to divide your monthly after-tax income into three categories: 50% for needs, 30% for wants, and 20% for savings or debt repayment.
What are the seven steps in creating a budget?
7 Simple Steps to Creating a Budget
Step 1: Establish Realistic Goals.
Step 2: Calculate your income and expenses.
Step 3: Distinguish between needs and wants.
Step 4: Create Your Budget.
Step 5: Implement Your Strategy.
Step 6: Seasonal Expenses.
Step 7: Take a look ahead.
A budget plan is a graph that depicts the flow of money in your daily life. A budget can assist you in determining where you are overspending as well as in changing bad spending habits.
Therefore, You may be able to save more or make larger debt payments by making minor changes to your budget.
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suppose that the economy pictured above is currently operating at the intersection of as and ad2, and that the full employment level of output is y. if contractionary fiscal policy and accompanying multiplier effects move aggregate demand from ad2 to ad1, what will be the effect on real gdp and the price level assuming the ratchet effect occurs?
Real GDP will fall to X and the price level will remain unchanged, assuming a ratchet effect occurs.
A price is the amount of money that one party pays another in exchange for goods or services; it is typically not negative. The cost of production can take on different names depending on the circumstance. The price of a product is the amount that customers are willing to spend. Marketers must relate the price to the product's actual and perceived value. Gross domestic product (GDP) is a monetary indicator of the market value of all finished goods and services produced and distributed by nations during a given time period. Gross domestic product (GDP) is the accepted unit of measurement for the value added produced by the production of goods and services in a nation over a specific time period.
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why are marginal revenue and price equal for competitive firms? price equals marginal revenue because price is constant for all levels of output. price must decrease as quantity increases. price is the same as total revenue. the demand curve is upward sloping.
Marginal revenue equals price and average revenue for a perfectly competitive business. This suggests that the firm's short-run supply curve for values greater than average variable cost is its marginal cost curve.
The business closes down if the price falls below the average variable cost.
How Does Marginal Revenue Work?
Marginal revenue is the additional revenue generated by selling one more output unit. The law of diminishing returns dictates that marginal revenue can remain constant over a certain output level, but it will eventually slow as output rises. Perfectly competitive businesses, according to economic theory, continue producing goods until marginal cost equals marginal revenue.
Marginal Revenue is the difference between the change in revenue and the change in quantity.
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andrew is choosing between four loans. loan p has a nominal rate of 10.393%, compounded daily. loan q has a nominal rate of 10.516%, compounded weekly. loan r has a nominal rate of 10.676%, compounded monthly. loan s has a nominal rate of 10.755%, compounded annually. which loan will give andrew the best effective interest rate?
Andrew will choose loan s - which have a nominal rate of 10.755%, compounded annually.
What is a loan?The term loan refers to a type of credit instrument in which an amount of money is lent to another party in exchange for future repayments of value or principal. Lenders often add interest or financing costs to the principal, which the borrower must repay in addition to the principal balance.A loan is a provision of money to another party in exchange for repayment of the loan amount plus interest.A lender considers a potential borrower's income, creditworthiness, and debt level before deciding to provide a loan.Loans may be secured by collateral, such as a mortgage, or unsecured, such as a credit card, gold, and property. A revolving loan or line can be issued, repaid, and reissued, while a term loan is a fixed interest rate loan with a fixed interest rate.loans are available as a one-time amount specified or as a permanent line of credit up to a specified limit. Loans come in many forms, such as: secured loans, unsecured loans, commercial loans, and personal loans.to know more about loan treatment refer to:
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the employment interview asks all applicants a set of standardized questions; this produces data that can be compared and provides a basis for evaluating the applicants. group of answer choices true
In a structured interview, the interviewer uses a prearranged list of questions to ask the candidate.
Which interview style employs pre-formulated questions?A structured interview is a sort of interview that uses a predetermined list of standard questions to collect data. In contrast, an unstructured interview is a sort of interview that does not rely on a predetermined set of questions to collect data. Before conducting a more in-depth interview, you can acquire some basic qualification information about candidates during a pre-screening interview, often known as a pre-employment screening. After the pre-screening interview, you can get in touch with the company for a hiring update if you haven't heard anything after a week. If you're uncertain about your status after the prescreening interview, send the hiring manager a brief follow-up email.
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karen has saved $30,000 of her $40,000 goal for a down payment on a house. why is it unwise to keep all of that money in a traditional savings account?
An interest-bearing deposit account kept at a bank or other financial institution is referred to as a savings account.
Why you should not keep your money in a savings account?Adverse effects of savings accounts : Your money is pleasant and safe in a savings account. But if you keep your money in saves for several years, it won't grow very much. That's because savings accounts simply don't pay that much return, even during times of higher interest rates.Minimum balance requirements, lower interest rates than other accounts/investments, and federal withdrawal restrictions are three drawbacks of savings accounts. First of all, congratulate yourself if you're fortunate enough to have extra money for long-term ambitions.Saving is ultimately the first step to investing because, without it, you're not ready to take on the risk of putting your money in the market. karen has saved $30,000 of her $40,000 goal for a down payment on a house.Time to grow(required) 6 in moths.Traditional savings account end balance is $270,595.63To Learn more About savings account refer to :
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which statement about marketing channels is true? multiple choice question. reaching the right audience through marketing channels is becoming easier. the number of available imc channels is shrinking as marketers switch to new media. new media channel options are overall better and more effective than traditional marketing channels. imc combines the channels so that together they exceed the total of the individual channels.
The true statement about marketing channels is that IMC combines the channels so that together they exceed the total of the individual channels. The Option D is correct.
What is the meaning of marketing channel?This refers to the set of people, organizations, and activities that work together to transfer goods from the point of origin to the point of consumption. The main purpose of the marketing channel is to create a direct or indirect connection between the organization that creates a product or service and prospective customers who may want to purchase it.
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In 2005, $320 million of the federal government’s budget was allocated toward building a "bridge to nowhere" in Alaska that connected two small towns. In 2006, $500,000 was allocated toward a teapot museum in North Carolina, $1 million toward a water-free urinal initiative in Michigan, and $4. 5 million toward a museum and park at an abandoned mine in Maine. These projects were requested by specific legislators in order to boost their popularity in their constituencies
The expenditures is known as C. pork barrel spending.
What is an expense?An expense is defined as any item that necessitates the payment of money, or any form of fortune in general, to another person or group in exchange for an item, service, or other category of costs. Rent is an expense for a tenant. Tuition is an expense for both students and parents.
Pork barrel is a metaphor for the appropriation of government spending for localized projects that are secured solely or primarily to bring money to the district of a representative. The phrase originated in American English and refers to a negotiated form of political particularism.
Pork is typically defined as national funding for government programs whose economic or service benefits are concentrated in a specific area but whose costs are shared by all taxpayers. The most frequently cited examples are public works projects, certain national defense spending projects, and agricultural subsidies.
Therefore, the correct option is C.
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Complete question
In 2005, $320 million of the federal government’s budget was allocated toward building a "bridge to nowhere" in Alaska that connected two small towns. In 2006, $500,000 was allocated toward a teapot museum in North Carolina, $1 million toward a water-free urinal initiative in Michigan, and $4. 5 million toward a museum and park at an abandoned mine in Maine. These projects were requested by specific legislators in order to boost their popularity in their constituencies.
The expenditures is known as:
a. pork belly spending.
B. over the barrel spending
c. pork barrel spending
d. sunk cost
A firm producing a good is more likely to have which set of the following characteristics compared to a firm providing a service?.
A firm producing a good is more likely to have the following characteristics in comparison to a firm providing a service: Objective quality standards, tangible product and located away from customers
A firm that provides a service will have to visit the customers when they order a service. Hence they will be located closer to customers. On the other hand, a firm that produces goods will not require to be present close to the customers. This is because the goods produced are sent to markets where they are available to customers for usage.
A firm that is producing goods will have set objectives for meeting quality standards. If the quality standards are not met, then the product quality will be influenced.
Normally, goods that are produced by firms are tangible products whereas services may or may not be tangible.
Although a part of your question is missing, you might be referring to this question:
A firm producing a good is more likely to have which set of the following characteristics compared to a firm providing a service?
- extra services
-tangible product
-Objective quality standards
- located away from customers
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suppose a business traveler is willing to pay $1000 to fly from new york city to miami on an unrestricted ticket. the business traveler is willing to pay only $200 if the ticket requires a saturday night stayover. a vacation traveler is willing to pay $250 for the ticket with a saturday night stayover, but is uninterested in purchasing an unrestricted ticket at any price. if the marginal cost (to the airline) of both types of ticket is $100, what is the profit maximizing pricing policy for the airline. what is its total surplus?
producers' surplus times total surplus equals 1050. Profit maximization aims to generate much more profit than your rivals Price discrimination would therefore be required for this.
As a result, the unrestricted ticket will cost $1000, while the restricted ticket will cost $250.
Consequently, both business and leisure travelers will purchase tickets, generating a revenue of $1250 ($1000 + $250).
The Marginal Cost will therefore be $100.
And the profit will be equal to $1050 ($1250-200).
b) Producer surplus plus consumer surplus plus profit equals total surplus.
Since there is no oversupply of consumers in our situation. Because both consumers paid these amounts to the fullest extent of their willingness.
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solutions inc. signs a 10-year lease for a building owned by property inc. that is appropriately classified as an operating lease by both the lessee and lessor. lease payments are $150,000 per year. the building has an estimated useful life of 30 years with no salvage value. assuming that the building has a fair value of $2,000,000 at the commencement of the lease, what amounts would property inc. recognize in its income statement (ignoring taxes) for the year ended december 31? assume that property inc. is using the straight-line method to depreciate buildings.
Cost of the lease: 150,000
The term "lessee" refers to the individual who is entitled to use the leased property.A lessor, who owns the asset, gives property or equipment to a lessee.The lessor must be reimbursed for the lease amount by the lessee.
Over the course of ten years, the real estate broker's fee ought to be capitalized and amortized equally.
Who is known as a lessee?
A person who rents land or other property from a lessor is called a lessee.The lessee, who is also referred to as the "tenant," is responsible for adhering to specific legal and contractual obligations.The lessee may face eviction if they break the terms of the lease, which is a legally binding document.
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salesforce is a large company, and with so many employees, people often find that their coworkers share an interest in their hobbies. a group of golfing enthusiasts decide to set up a putting green near the work site. what type of group is this?
A group of golfing enthusiasts is an example of an interest group. This kind of group shares a common interest in something, like a hobby.
Interest groupWhen you are interested in something and you find many other people have common interests as yours, then you form a group to share your common interest, this is what we call the interest group. This group represents the formation of a body to support their common interest, because one of the group functions is to share knowledge between the members of the group or creating a healthy environment for the members.
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when a perpetual system is used and transportation cost is incurred to obtain inventory, the transportation cost is: a. added to inventory. b. deducted from the cost of goods sold when determining gross profit. c. reported as a contra-account that is subtracted from sales revenue when determining net sales. d. reported as selling, general
When a perpetual system is used and transportation costs are incurred to obtain inventory, the transportation costs are added to inventory.
Transportation (in British English) or transportation (in American English) is the movement of people, animals, and products from one location to another. Air, land (train and road), water, cable, pipeline, and space travel are all modes of transportation. The field is separated into infrastructure, vehicles, and operations. Transport facilitates human trade, which is critical for the advancement of civilizations.
Transport infrastructure includes both fixed installations such as roads, trains, airways, waterways, canals, and pipelines and terminals such as airports, railway stations, bus stations, warehouses, trucking terminals, refueling depots, and seaports. Terminals can be used for both passenger and cargo interchange and maintenance. Transport means any of the several modes of transportation used to transport people or freight.
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what can you conclude about japanese values based on what they borrowed and did not borrow from the chinese?
The Japanese values are popular in the whole world for their respect, love and adoration. They have borrowed these elements from various counties specially China.
Values borrowed and not borrowed from china
The Japanese valued Buddhism over Confucian ideas of meritThe Japanese valued Korean culture over Chinese cultureThe Japanese valued inherited status over merit and competence.
It was done through by sending nobles, students , monks , traders and officials to different part especially china.
Japan was greatly influenced by China's astronomy.influence of cardinal direction.Tosim, Buddhism, culture and languageThis is what Japanese values based on what they borrowed and did not borrow from the Chinese
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if the price level of what firms produce is rising across an economy, but the costs of production are constant, then: group of answer choices higher profits will induce expanded production. a majority of industries will start running into limits. increase in quantity produced won't be large. the maximum potential gdp will be exceeded.
if the price level of what firms produce is rising across an economy, but the costs of production are constant, then higher profits will induce expanded production.
The price level is determined by averaging the current prices for all the goods and services produced in an economy. Price level, in a broader sense, refers to the cost or price of a good, service, or security in the market.
Price levels can be displayed as discrete values, like a dollar amount, or they can be described in narrow ranges, as ticks with the prices of securities.
Price levels are a crucial signal in economics, and economists pay particular attention to them. They are crucial to the selling of goods and services as well as the spending power of consumers. In the chain of supply and demand, it also has a significant role.
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tom's textiles shipped the wrong material to a customer, who refused to accept the order. upon receipt of the material, tom's would credit accounts receivable and debit:
A sales return is when a consumer actually returns inventory of goods for whatever reason.
The sales return account is a contra-sales account and is subtracted from the sales value to get net sales because it is a debit account. Since Tom’s Textiles tracked the sales, the return will be categorized as a sales return.The following entry was made in the journal for returned materials:Since the receipt of returned goods is documented, sales return A/C Dr To Account Receivable A/C.In order to accurately report the returned item, we simply debited the sales return account and credited the account receivable account.
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during market testing, sensation cosmetics (sc) realized that the cosmetics industry was dominated with multiple, well-established brands. these brands mostly sold their products in exclusive outlets and departmental stores. a new entrant like sc would require a different business model to be successful. thus, sc started selling its products through direct marketing. in this scenario, sensation cosmetics accomplished substitution primarily through:
Direct marketing was used by sc to start selling its goods. In this case, Sensation Cosmetics largely achieved substitute through Strategic Equivalence.
Strategic equivalence refers to the use of a strategy that, when marketing compared to other strategies used by the market's current competitors, is similar in terms of the risk put into it and the rewards anticipated as a result.
To put it another way, when SC began selling its products through direct marketing, it could have targeted the same market as other established Brand players, anticipating similar returns for the products compared to what the other Brands would be earning from the same base of marketing audience, thus resorting to Strategic Equivalence, without imitating the same strategies to capture the market as in the case of the current players.
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