This featured company gained from publicity because it did not pay for this exposure.
- The term "publicity" describes how well-known a brand or individual is to the general public. The ultimate objective of publicity is to improve the public's opinion of a business in order to encourage more people to interact with it. Publicity is frequently used by businesses as part of marketing campaigns.
- Additionally, it involves presenting your company to the general public and media outlets so you can highlight your goods, services, and business updates. The objective is to draw in your target audience and raise their awareness of your business so they will want to do business with you.
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FILL IN THE BLANK. the imc channel that has received the greatest increase in aggregate spending recently is ______, or marketing that communicates directly with target customers to generate a response or transaction.
The IMC channel that has received the greatest increase in spending is direct marketing.
In order for the firm to tell the target market about its company, product, or service, direct marketing includes speaking with them directly. Direct marketing is the process of making an offer to a target customer directly and giving them a way to reply right away. Traffic generation is the result of a direct marketing offer intended to encourage customers to enter a store.
Direct response marketing is another name for it that some practitioners use. This kind of marketing engages target consumers directly in order to elicit a response or transaction. Direct marketing has seen the biggest growth in overall spending among the IMC components. It consists of postal mail, email, and even mobile marketing.
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if every product is tagged with individual rfid labels blank . multiple select question. there is still a need to two inventory counts inventory levels are recorded automatically out-of-stock situations are reduced inventory management is more efficient
If tags are placed on products that bang into one another during shipping, the chip in the transponder could become crushed, rendering the tag inoperable.
Why is my RFID tag not working?There may be a variety of factors at play if the reader is unable to recognize your Touch 'n Go RFID tag. For instance, your car might not be parked facing the appropriate way or your Touch 'n Go RFID tag might be broken. To improve detection, turn your car around and park it facing the reader.Probably another 20 factors can influence how well an RFID reader performs, but the most frequent ones that require the attention of our customer service representatives are coupling factors, the density of the tagged object's material, RFID antenna patterns, antenna cables, RFID tag density, reading speed, noise, and reading accuracy.To learn more about RFID tag, refer to
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in which step of planning and executing an advertising campaign will a firm establish the metrics to assess whether the campaign is successful?
The step in planning and executing of an advertising campaign, where the firm will establish the metrics it will use to determine if the campaign is successful is "set the advertising objectives".
What does an advertising campaign mean?
In marketing, an advertising campaign refers to a specifically designed strategy that is carried out across different mediums in order to achieve desired results such as increased brand awareness, increased sales, and improved communication within a specific market.
An advertising campaign allows marketers to create relevant campaigns for the right people, for example, a sportswear manufacturer can increase its sales by placing ads on blogs devoted to sports since people interested in sports are very likely to be interested in sports clothing.
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While selecting a name for a partnership, if the name is other than that of the partners, the partners must give notice as to their actual identity under the state's ______.
A. fictitious-name certification law
B. annexed-name statute
C. suppositious-name law
D. fictious-name rule
E. assumed-name statute
E
While selecting a name for a partnership, if the name is other than that of the partners, the partners must give notice as to their actual identity under the state's assumed-name statute.
The primary purpose of an assumed name regulation is to safeguard customers who interact with companies that go by names other than their legal ones. For a variety of reasons, including checking credit scores, looking up court judgements, looking for security interests, filing a lawsuit, and serving process, the public requires access to the genuine identities of corporations.
Assumed name laws often only apply to business companies that are "doing business" under the name in question. To qualify or to determine whether a business entity is subject to personal jurisdiction or taxation in a state, for example, "doing business" is not the same as "doing business" for the purposes of having to file an assumed name form. The legal question of whether a business entity is "doing business" and hence is subject to the assumed name act should be answered by the business entity's attorney.
There is no consistency across the assumed name statutes aside from the filing requirement. Even the terminology used in the statutes to describe this type of name varies. While "assumed name" is the phrase used most frequently, other terms include "fictitious name," "trade name," and others.
The location of the codification of the laws is another variation. The state's business entity statutes have a few provisions relating to assumed names. Others can be found in the state's laws governing unfair business practices or consumer protection.
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to successfully facilitate a group, a leader needs to move through a series of leadership styles over time. which of the following styles is the first a successful group leader should exhibit?
Out of the choices provided above, it can be concluded to state that a successful group leader must exhibit the qualities of being a good director as a part of good leadership styles. Therefore, the option B holds true.
A group leader can be referred to or considered as a person who is the head or in-charge of the operations of the working of a group consisting of a team or other members. The leader has to direct his or her group members well, in order to exhibit the qualities of a successful leader.
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Complete question
Which of the following styles is the FIRST a successful group leader should exhibit? a. delegator b. director c. coordinator d. coach.
the lines in the figures below illustrate the potential effect of entry and exit in a monopolistically competitive market on either the demand curve or the marginal cost curve of existing firms.
The marginal cost (MC) curve is defined as the difference between the total cost and the change in energy output. In completely competitive markets, the MC curve and the firm's supply curve are identical.
Why is there a U shape in the marginal cost curve?The marginal cost curve is U-shaped because of how the "law of changing proportions" behaves in the near run. According to the law, the MC curve begins to slope upward after first sloping downward until it reaches its minimum point. As a result, the curve resembles a U when it is visually represented.
What makes marginal cost important?The amount that a product's price varies when an additional unit is produced is measured using the marginal cost of production.
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U.S. citizen is always required to include in gross income the salary and wages earned while working in a foreign country even if the foreign country taxes the income.
True or False?
The statement. "U.S. citizen is always required to include in gross income the salary and wages earned while working in a foreign country even if the foreign country taxes the income." is false.
In general, a U.S. resident's income is taxed in the same way as a U.S. citizen. If you live in the United States, you must disclose any interest, dividends, salaries or other forms of payment for services, as well as income from rental property or royalties, on your tax return. Whether you earned these sums domestically or abroad, you must disclose them.
In most cases, taxation of U.S. residents is the same as that of U.S. citizens. As a result, their international income is taxable in the United States and needs to be disclosed on their tax return. Residents' income is subject to the same progressive tax rates as American citizens.
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A fast-fashion company may run a risk of hiring low cost vendors who supply at rock-bottom prices at the cost of unfair labor practices. This is an example of.
Answer:
Explanation:
A fast-fashion company may risk hiring low-cost vendors who supply rock-bottom prices at the cost of unfair labor practices. This is an example of unethical labor exploitation.
What are unethical labor practices?
An unethical labor practice refers to the set of actions implemented by an employer or a union that violates the National Labor Relations Act (NLRA). The National Labor Relations Board (NLRB) has developed an extensive listing of employer actions that it regards as wrongful mishandling of an individual employee's labor rights.
What are the categories of unfair labor practices?
There are 5 categories of unfair labor practices namely interference, restraint or coercion, employer domination, discrimination on part of labor activity, refusal to bargain, and discrimination in retaliation for approaching NLRB.
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if the multiplier is 5 and investment increases by $3 billion, equilibrium real gdp will increase by: multiple choice $2 billion. $3 billion. $8 billion. $15 billion. none of the above.
If the multiplier is 5 and investment increases by $3 billion, equilibrium real GDP will increase by 15 Billion.
GDP, also referred to as Gross Domestic Product is defined as the total output/production of goods and services which was produced within a country. It is formulated as the sum of private and government spending, consumption, and investment, as well as the net export, with net export being the total number of export minus total import. GDP is a good measurement of a domestic production as well as overall economic growth and sustainability in a country.
Since Investment correlates positively with GDP growth, we know that an increase in investment by $3 billion with a multiplier of 5 will result in an increase of real GDP equilibrium by:
GDP Increase = 5×$3 billion
GDP Increase = $15 billion
Therefore the equilibrium of the real GDP will increase by $15 billion
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Which world landmark just returned to full-time service after a 5-year renovation?.
The Great Bell of the Great Clock at the Palace of Westminster, known to all as “Big Ben,” is scheduled to return to full-time service on Sunday, after being mostly silent for the past five years during the most ambitious renovation project ever undertaken at the crumbling Houses of Parliament.
The Great Bell of the Great Clock- Big Ben is the nickname for the Great Bell of the Great Clock of Westminster, which is located at the north end of the Palace of Westminster in London, England, and the name is frequently used to refer to the clock as well as the clock tower. The official name of the tower in which Big Ben is located was originally the Clock Tower, but it was renamed Elizabeth Tower in 2012 to commemorate Elizabeth II's Diamond Jubilee.
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sadly, during a war many civilians watch as everything they have is destroyed. insurance companies will view this type of loss as
Loss of property during a war, will be viewed by insurance companies as an uninsurable risk.
Is war an uninsurable risk?War is usually considered an uninsurable catastrophic risk (though some insurers do offer war insurance) and is not covered by terrorism insurance. The only line of insurance that covers injury or death from an act of war is workers compensation.
What kind of risk cannot be insured?A danger that an insurance company won't accept. This might occur, for instance, when an occurrence is unavoidable (like a chronically ill person dying), gradual (like rust or corrosion), or illegal.
What is insurance for destruction?The expense of tearing down a structure after it has been damaged by a risk is covered by demolition insurance, which is insurance for property owners.
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________ watch the company and its managers closely to ensure that management is working diligently to increase the company's profitability.
Stockholders.
Stockholders watch the company and its managers closely to ensure that management is working diligently to increase the company's profitability.
A Stockholders is someone who owns at least one share of a company's stock or a mutual fund unit. The majority ownership of the company is held by its shareholders, who also have particular rights and duties. They could benefit from a company's success with this ownership structure.
An organization that holds one or more shares of a company's stock or mutual fund is referred to as a shareholder. A shareholder's (or stockholder's, as they are sometimes frequently referred as) status entails both obligations and rights. A majority stockholders is a single shareholder who holds and controls more than 50% of the outstanding shares of a corporation.
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Frank, a member of the National Superworkers Union, feels that his manager is asking him to perform tasks that are unsafe and not part of his job description. Frank should file a ____________________ with his __________________.
a. issue report/arbitrator
b. grievance/union representative
c. incident report/shop steward
d. complaint/mediator
b. grievance/union representative
Frank, a member of the National Superworkers Union, feels that his manager is asking him to perform tasks that are unsafe and not part of his job description. Frank should file a b. grievance with his union representative.
A union representative as the authority to look after the job roles that are assigned to the employees of work.
When you feel a job role does not fit your designation or is not appropriate then in such a case one should file for a grievance.
A grievance is any injustice that a person encounters due to anything that is unfair.
In the above-mentioned scenario, Frank should file for a grievance if he feels that his tasks are unsafe.
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in situations where it is necessary to ensure a supply of raw materials, a foreign subsidiary is likely to be
A foreign subsidiary is likely to be vertically integrated when it's important to guarantee a supply of raw materials.
What does a company's vertical integration mean?Vertical integration is a type of business arrangement where a company has influence over various supply chain stages. To have more control over the production process, the corporation tries to bring processes in-house rather than relying on outside vendors.
Why may a business choose to integrate vertically?Companies seek vertical integration because of the clear benefits it provides, including increased control over the supply chain and the capacity to cut prices while gaining market share. But vertical integration has a ton of other advantages (whether forward or backward).
When ought a business to integrate vertically?Vertical integration makes sense as a business strategy because it enables cost savings across the entire production process, assures tighter quality control, and improves information flow and management throughout the supply chain.
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On july 1, 2024, a company acquired equipment. The company paid $160,000 in cash on july 1, 2024, and signed a $640,000 noninterest-bearing note for the remaining balance which is due on july 1, 2025. An interest rate of 5% reflects the time value of money for this type of loan agreement. (pv of $1, pva of $1) what amount of interest expense will be reported for its year ended december 31, 2024?
The cash account's balance is decreased while the baking supplies account's balance is increased by the bookkeeper.
How to calculated journal entry?Listed below is the journal entry:
apparatus $883,116
$41,884 ($740,000 - $698,116) represents the discount on the notes.
Regarding $740,000 in Notes Payable
To Cash $185,000
Due to the recording of the cash payment and note payable amount.
notation for use
PVF factor at 6% for a year = Amount due on the note
= $740,000 × 0.94340
= $698,116
In order to record this, we debited equipment because it increased assets, and we always debit discounts, but we credited cash and note payable because they increased liabilities and decreased assets.
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mm proposition i with taxes is based on the concept that the: question 8 options: optimal capital structure is the one that is totally financed with equity. cost of equity increases as the debt-equity ratio of a firm increases. firm is better off with debt based on the weighted average cost of capital. capital structure of the firm does not matter because investors can use homemade leverage. presence of taxes causes debt to be valuable to a firm.
A) The MM proposition l with taxes is based on the concept that the capital structure of the firm does not matter because investors can use homemade leverage because the MM proposition l with taxes states that the capital structure doesn't affect the firm's value.
B) Question 6- MM proposition l with taxes states that capital structure doesn't affect firm value because the firm's value is calculated on the present value of future cash flows, thus, the capital structure cannot affect it.
C) The interest tax shield is a key reason why the net cost of a debt to a firm is generally less than the cost of equity.
D) Question 8- The first sentence is false because by increasing the amount paid to the debt holder through interest payment the number of pretax cash flows must be paid as taxes decrease. It won't increase because the gain in total cash flows to investors is the interest tax shield.
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1. Suppose that a scientific study reports that orange foods are more likely to cause cancer, which causes demand to permanently decrease, similarly in orange juice (treat as perfectly competitive) and Cheetos (treat as monopolized). 22. Refer to Scenario 1. The price of oranges will be lower than their original price A. in both short and long run. B. only is demand is more elastic than supply. C. in the short run only. D. in the long run only. E. in neither short nor long run. 23. Refer to Scenario 1. The price of Cheetos will be lower than their original price A. in the short run only. B. in both short and long run. C. in the long run only. D. only is demand is more elastic than marginal cost. E. in neither short nor long run.
1. Suppose that a scientific study reports that orange foods are more likely to cause cancer, which causes demand to permanently decrease, similarly in orange juice (treat as perfectly competitive) and Cheetos (treat as monopolized).
22. The price of oranges will be lower than their original price C. in the short run only. It's because in the short run firms can earn economic profits.
23. The price of Cheetos will be lower than their original price D. only is demand is more elastic than marginal cost. Its because if average total cost is below the market price, then the firm will earn an economic profit.
Monopolistic Competition firms have one characteristic that is like a competitive firm or freedom of entry and exit and one characteristic that is like a monopoly as known as a differentiated product provides market power. This form of market structure is common in a trip to the grocery store reveals large numbers of differentiated products like a breakfast cereal, toothpaste, laundry soap, and so on and also common in market-based economies.
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when a company wants to hire a systems vendor or integrator, it sends out a _____ to one or more possible suppliers.
when a company wants to hire a systems vendor or integrator, it sends out a request for proposal RFP to one or more possible suppliers.
What is a request for proposal RFP?A request for proposal (RFP) can be described as the business document that can be used by an organization which helps to announces a project, as well as other informations that concerns the business and solicits bids from qualified contractors that will take part in the business.
It should be noted that the this document is very important when a company wants to hire a systems vendor as well as other contractors for the business.
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capital and revenue expenditures quality move company made the following expenditures on one of its delivery trucks: mar. 20 replaced the transmission at a cost of $1,890. june 11 paid $1,350 for installation of a hydraulic lift. nov. 30 paid $55 to change the oil and air filter
The Journal entry is shown below:-
March 20
Accumulated depreciation - Delivery Truck Dr, $1,890
To Cash $1,890
(Transmission replacement and capitalization of transmission costs are noted.)
What is meant by journal entry ?In your company's books, a journal entry serves as a record of a business transaction. In double-entry accounting, each transaction necessitates at least two journal entries. By documenting them in their diary, a bookkeeper maintains track of all the changes that a transaction may cause in a business.
All company transactions are documented in journal entries. In the broadest definition, a transaction is any financial activity that affects the firm. They encompass every transaction involving the exchange of money, including interest payments, depreciation, costs, and payroll. They extend beyond only buying and selling products and services.
The Journal entry is shown below:-
March 20
Accumulated depreciation - Delivery Truck Dr, $1,890
To Cash $1,890
(Being the replacement of transmission and capitalizing the transmission cost is recorded)
June 1
Delivery Truck Dr, $1,350
To Cash $1,350
(Being the installation of hydraulic lift and capitalization of installation expenses is recorded)
November 30
Repairs and Maintenance Expense Dr, $55
To Cash $55
(Being the payment for changing the oil and air filter is recorded)
The complete question is : Quality Move Company made the following expenditures on one of its delivery trucks: Mar. 20. Replaced the transmission at a cost of $1,890. June 11. Paid $1,350 for installation of a hydraulic lift. Nov. 30. Paid $55 to change the oil and air filter. Prepare journal entries for each expenditure. If an amount box does not require an entry, leave it blank.
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Below is the journal entry: -
March 20
Accumulated depreciation - Delivery Truck Dr, $1,890
To Cash $1,890
(Capitalization of transmission costs and transmission replacement are highlighted).
What exactly is a journal entry?A journal entry acts as a record of a commercial transaction in your company's books. Each transaction in double-entry accounting requires at least two journal entries. A bookkeeper keeps track of all the changes that a transaction might make in a firm by recording them in their diary. Journal entries serve as the official record of all business activities. A transaction is, in the broadest sense, any financial activity that has an impact on the firm. They include all financial exchange-related transactions, such as interest payments, depreciation, costs, and payroll. They go beyond only purchasing and offering goods and services.
Below is the journal entry:
March 20
Accumulated depreciation - Delivery Truck Dr, $1,890
To Cash $1,890
(Transmission replacement and capitalization of transmission costs are noted.)
June 1
Delivery Truck Dr, $1,350
To Cash $1,350
(With the capitalization of installation costs and the installation of a hydraulic lift)
Below is the journal entry:
30 November
$55 was spent on maintenance and repairs.
$55 to Cash
(Because the cost of replacing the air filter and the oil is documented)
The complete question is: On one of its delivery vehicles, Quality Move Company spent the money on the following items: Mar. 20. a $1,890 transmission replacement was made. June 11. paid $1,350 to have a hydraulic lift installed. Nov. 30. paid $55 to get the air filter and oil changed. Create entries in your journal for each expense. If a box for an amount doesn't need to be filled out, leave it empty.
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. suppose the u.s. congress passes significant immigration reform that makes it more difficult for foreigners to come to the united states to work. use the ad/as model to explain how this would affect the equilibrium level of gdp and the price level.
Immigration reform as defined could boom labor delivery which would reduce wages and shift SRAS to the right. that would result in a better equilibrium GDP and a lower charge stage. it'd also boom potential GDP.
The time period immigration become coined in the seventeenth century, relating to non-warlike populace moves among the rising nation-states. while human beings cross country-wide borders at some stage in their migration, they're called migrants or immigrants (from Latin: migrare, 'wanderer') from the angle of the vacation spot u. s.
Immigration is the manner of transferring to a new u. s . or area with the intention of staying and dwelling there. human beings may pick to immigrate for a variety of reasons, together with employment possibilities, to get away from violent warfare, environmental elements, instructional functions, or to reunite with family.
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a project requires an investment of $1,400 and has a net present value of $400. if the internal rate of return is 12%, what is the profitability index for the project?
The profitability index for the project which requires an investment of $1,400 and has a net present value of $400 with internal rate of return 12% is 1.286 (rounded).
What is net present value?It is a method to calculate the current value of a future stream of payments from a company, project, or investment. To calculate NPV, you need to estimate the timing and amount of future cash flows and pick a discount rate equal to the minimum acceptable rate of return.
How to calculate the profitability index for the project?
First, we will use the net present value formula
NPV = Present value of inflows - present value of outflows
400 = present value of inflows - 1400
present value of inflows = 1400 + 400 = 1800
Next, we want to calculate the profitability index to answer the question
Profitability index = present value of inflows / present value of outflows
= (1800 / 1400)
= 1.286 (rounded)
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Tickets for the community fair cost $12 for adults and $5 dollars for children. on the first day of the fair, 312 tickets were sold for a total of $2,204. how many adult tickets and how many child tickets were sold?
The number of adult tickets sold is 92 and the number of children's tickets sold is 220
Cost of a ticket for an adult = $12
Cost of a ticket for children = $5
Number of tickets sold = 312
Total revenue from tickets = $2204
Let the number of adult tickets sold be x and y represent the number of children's tickets sold
Formulating the equations we get:
x + y = 312-----(1)
12x + 5y = 2204-----(2)
Multiplying equation (1) by 12 and subtracting it from (2) we get the following:
12x + 12y = 3744
12x + 5y = 2204
7y = 1540
y = 220
So, x = 92
So, adult tickets sold are 92 and children tickets are 92
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What are the things you need to consider when you are going to choose a bank or credit union?.
The things to consider while choosing a credit union are the type of institution, the fee and the interest rate.
A credit union is a financial entity established for the benefit of a certain group of individuals, such as the employees of an organization. The stockholders, depositors, and borrowers who make up the credit union are its members. Its benefits include being a not-for-profit organization and being subject to lesser taxes than other financial institutions. The needs of the members are its primary focus.
When thinking about a union, one must decide what kind of institution they want to keep their money in and take into account factors like the kind and quantity of items they have access to, account fees, and interest rates. One should also take into account the added benefits of their choice.
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fiscal policy is the most efficient means for solving short-term economic issues. is not considered the most efficient means to solve short-term economic issues. is reflected in the budget decisions enacted by our president and congress. is reflected in the money supply decisions enacted by the federal reserve board (frb).
Government policy that attempts to manage the economy by controlling TAX RATES and Government Spending to increase/decrease monetary supply: is reflected in the money supply decisions enacted by the federal reserve board (FRB).
The Federal Reserve system is a significant banking device in America. It became created on December 23, 1913, with the enactment of the Federal Reserve Act, after a chain of monetary panics led to the preference for primary control of the monetary machine so as to alleviate economic crises.
Federal Reserve regulations are guidelines installed region via the Federal Reserve Board to regulate the practices of banking and lending institutions, typically in reaction to legal guidelines enacted via the legislature. Regulating and supervising the banking device is one of the number one capabilities of the Federal Reserve machine.
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the (fill in the blank) phase establishes a high-level plan of the intended project and determines project goals.
SDLC: Planning phase.
What is SDLC?A organized procedure known as the Software Development Life Cycle (SDLC) provides the fastest possible production of high-quality, low-cost software.
Additionally, business requirements are gathered during the analysis phase, along with any relevant dangers. A feasibility study is also part of this SDLC step and identifies all project strengths and weaknesses in order to evaluate the project's overall viability.
preparing a feasibility analysis for a project: creates a broad overview of the desired endeavor and establishes its objectives.
The second stage of the SDLC involves acquiring as much information as possible about the product requirements from the client. With the customer, go over all of the product's specifications and details.
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means that buyers who are willing and able to pay the market price for the product obtain its benefits, but those unable or unwilling to pay that price do not.
Excludability means that buyers who are willing and able to pay the market price for the product to obtain its benefits, but those unable or unwilling to pay that price do not.
Excludable items are personal goods, while non-excludable goods are public goods. for example, at the same time as all of us can use a public street, now not everybody can visit a cinema as they please. to go into one, someone needs to purchase a ticket, and their purchase of a price ticket excludes a person else because seating is constrained.
Both excludable and rivalrous, where the excludability method that manufacturers can save a few humans from consuming the best or carrier based totally on their potential or willingness to pay, and rivalrous shows that one man or woman's consumption of a product reduces the quantity available for consumption via any other.
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If the annual demand quadruples (ie. increases by 4 x) and the annual carrying cost doubles, what happens to Q, assuming everything else remains constant? Assume instantaneous replenishment.
Group of answer choices
Q stays the same
Q increases by a factor of 1.4141
Q will double
Q will quadruple
None of the above
If the annual demand quadruples (ie. increases by 4 x) and the annual carrying cost doubles, The Q is increases by a factor of 1.4141.
It describes the volume of annual demand for a company's goods. The historical order data can be used to ascertain this. Economic order quantity (EOQ) refers to the optimal number of units that a business should buy to satisfy demand while reducing inventory costs including holding costs, shortage costs, and order costs.
Ford W. Harris created this production-scheduling model in 1913, and it has undergone numerous revisions since then. Demand, ordering, and holding costs are all considered constant in the economic order quantity calculation. The EOQ formula functions best when demand, ordering, and holding costs are stable across time.
The economic order quantity's major flaw is that it presupposes there will be a demand for the company's goods.
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true or false: according to the make-or-buy continuum, strategic alliances are more integrated than short-term contracts.
Strategic alliances are more interwoven than short-term contracts, according to the make-or-buy continuum.(TRUE)
How do you define a strategic alliance and why?
Strategic alliances are agreements between two or more companies to collaborate on projects while still operating independently. You may pool resources, use your combined experience, and work together to accomplish more as a group than you could alone with this form of collaboration.
The supplying company has no incentive to undertake transaction-specific investments, which is a drawback of a short-term contract as an alternative on the continuum of make-or-buy.
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which of the following represents the difference in strategies for the innovators and early majority versus the mass market?
Companies serving innovators and the early majority must pay more attention to increasing the performance of a product while mass market strategies focus on the product’s ease of use and reliability represents the difference in strategies for the innovators and early majority versus the mass market.
Companies that serve the early majority and innovators typically pursue a focus model, whereas companies that serve the rapidly growing mass market require large-scale mass production to ensure that a high-quality product can be reliably produced at a low price point.
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the purchase discount account records discounts offered to the customer for payment within a specified period. this account is a
Purchase Discounts is additionally a ledger account utilized by a corporation getting inventory merchandise and accounting for them beneath the periodic inventory system.
Companies that make the most of sales discounts sometimes record them in associate account named purchases discounts, that is another contra‐expense account that's deducted from purchases on the profit-and-loss statement.
Purchase Discounts could be a contra expense account with a credit balance that records the worth of purchase value deductions granted by a merchandiser if a customer makes a payment among an allowable fundamental measure, used as associate incentive to encourage prompt payment of invoices.
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