FALSE. Governments normally don't have any influence over how prices are set or how buyers and sellers can negotiate a price.
A new product's price may seem difficult to set at first, but if you take the time to review the data available on the product and the target markets, you can choose a reasonable and lucrative sales price. Consider the product's intrinsic value and the benefits it will provide consumers in addition to the overall costs of production and distribution. In addition to covering the cost of production, the product's profit should show the value it brings to customers.
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large factory is monitoring machinery with digital sensors and collecting the data. how can this data directly impact the factory's sustainability goals?
Digital sensors are being used in a major plant to monitor the machines and collect data. The data gives the manufacturer real-time information so it may swiftly alter its resource allocation.
Data can be used by factory workers to monitor production. For the analysis of the evolution of the product produced in the industries, data gathered from sizable factories or industries is employed. Digital sensors are being used at a major plant to monitor equipment and gather data. Sensors gather precise and timely data that can be distributed among networked machine equipment. Automated quality monitoring systems are dependent on a wide variety of sensor technologies, which gather physical data through the use of probes and sensors.
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If on average it takes 7,000 units of paleoproduction to produce 1 unit of fossil fuel, estimate the total carbon content of the fossil fuel consumed in the year 2000 (assume 50,000 trillion kg C consumption in 2000).
ANSWER:
7 trillion kg C
7,000 trillion kg C
50,000 trillion kg C
3.5 x 108 trillion kg C
The year 2000 (assume 50,000 trillion kg C consumption in 2000): 3.5 x 108 trillion kg C.
One thousand billion equals a million,000,000, i.e. a million, and on the quick scale, we write this as 1012 (ten to the twelfth power). that is a thousand times large than the short scale billion, and this number is now typically referred to as 1000000000000.
In our closing weblog, we discussed that we cross from a million to a trillion and then to 1000000000000. Now, after a thousand billion, there comes more than a few known as quadrillion, after which we have different numbers following it. those numbers are quintillion, sextillion, septillion, octillion, nonillion, and decillion.
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last week, you met with your copywriters and reminded them of the various options they have in writing for radio. what are the four basic formats available to them in creating a radio ad?
There are four basic copywriting formats that you can use in writing radio ads. The formats are:
Stories and comedy are when your copywriting depends on storytelling to be more relatable to the audience. Analogy is when you use comparison to illustrate a situation to make a concept easier to understand. Mirroring is when you talk (or sound) precisely like your audience to be more relatable and more emphatic towards the audience. Imagination is when you ask the audience to use their imagination to visualize a result in their mind regarding your product/service.Copywriting is a marketing technique that uses words and sentences for persuasion purposes in an advertisement.
While there are many copywriting techniques, there are only a limited number of which methods that can be applied to radio advertising because radio ad is usually time-constrained and exclusively auditory.
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one of the factors that determine the present value (pv) of financial distress costs is . group of answer choices costs of unpaid interest arrears loss of dividend payments probability of financial distress employee compensation
Probability of financial distress determine the present value of financial distress.
Hence, Option C is correct.
What do you mean by Financial Distress?
Financial distress is a process in which a company or individual cannot generate sufficient revenues or income.The company then is unable to pay its financial obligations. Factors include potential job loss, a money misstep, a lack of personal finance.The distress can appear to be tangible or Intangible including having to pay higher interest rates or more money.It ultimately becomes a source of stress until all debts are paid.Hence by going through above case we can conclude that Option C is correct.
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How do you ask when will my order be delivered?.
The most direct phrase would be, "How long does it take to deliver this product?" or "How long does it take to deliver this product?"
What is direct speech?Direct speech is often used to report or indeed repeat the words being spoken by speaker or writer in the manner told by the speaker, whereas indirect speech is used to convey what someone said to another person without necessarily using the exact words of the speaker.Direct speech either repeats or quotes the exact words spoken. While we are using direct speech in writing, we place the words both spoken quotation marks (" ") and that there is no change in these words.rules of direct speech
Speech begins with quotation marks, speech marks, or inverted commas.Each line of speech will begin with a capital letter.A reporting clause is used at the end of the sentence.A full stop is placed at tail of reporting speech.To learn more about direct speech refer to :
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In this era of _______, internal databases are particularly rich sources of details about individual buyers and buying trends that occur in the context of the advertiser's IBP activities.big data
In this era of big data, internal databases are particularly rich sources of details about individual buyers and buying trends that occur in the context of the advertiser's IBP activities.
What is the IBP process?The Sales and Operations Planning (S&OP) concepts are extended throughout the value chain through the business planning process known as Integrated Business Planning (IBP). In order to connect strategy with execution, this is done. For businesses that currently have an S&OP process in place, IBP is the next step.IBP synchronises decisions and actions throughout the whole organisation with business objectives and financial aims. There are similarities between financial analysis and planning (FP&A). Companies improve their predictive analytic skills as a result of IBP initiatives that collect data from across the company.IBP is a method for coordinating the planning activities of all departments within an organization in order to match operations and strategy with the financial performance of the latter.Learn more about IBP process refer to :
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Your division is considering two investment projects, each of which requires an up-front expenditure of $25 million. You estimate that the cost of capital is 10% and that the investments will produce the following after-tax cash flows (in millions of dollars):.
An investment is an asset or object collected with the purpose of producing earnings or recognition. In an monetary outlook, an investment is the acquisition of goods that aren't fed on today but are used within the future to generate wealth.
An funding is an asset or item received with the purpose of generating income or appreciation. Appreciation refers to an growth inside the value of an asset over time. while an individual purchases an amazing as an investment, the reason isn't to eat the coolest however as an alternative to apply it in the future to create wealth.
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_____ are financial instruments, traded on established exchanges, that specify future payments a company promises to make in exchange for receiving a sum of money now.Bonds
Bonds are financial instruments, traded on established exchanges, that specify future payments a company promises to make in exchange for receiving a sum of money now
What is meant by Bonds?Governments and businesses both issue bonds as a means of raising capital. By purchasing a bond, you are effectively lending the issuer money. In exchange, they pledge to repay you the face amount of the loan on a particular date and to pay you interest on the bond at regular intervals, typically twice a year. A bond can be thought of as an investor's loan to a borrower, such as a business or the government. While the investor earns interest on their investment, the borrower utilizes the money to finance its activities. Over time, a bond's market value may fluctuate. The first is that, overall, bonds are a lower risk asset type than equities.To learn more about Bonds refer to:
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Bonds are financial instruments, traded on established exchanges, that specify future payments a company promises to make in exchange for receiving a sum of money now.
What is a bond ?Governments and businesses both issue bonds as a means of raising capital. By purchasing a bond, you are effectively lending the issuer money. In exchange, they pledge to repay you the face amount of the loan on a particular date and to pay you interest on the bond at regular intervals, typically twice a year.A bond can be thought of as an investor's loan to a borrower, such as a business or the government. While the investor earns interest on their investment, the borrower utilizes the money to finance its activities. Over time, a bond's market value may fluctuate.
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As production increases, the fixed cost per unit:
a. decreases
b. increases
c. either increases or decreases, depending on the variable costs
d. remains the same
As production increases, the fixed cost per unit: (a) decreases
The fixed cost per unit decreases as a company increases production. By distributing a fixed value over a higher number of units produced, the fixed cost per unit should be reduced.
A Microeconomic Analysis of Production published by FAO explains that the greater the volume of production, the greater the subdivision of the production process; this leads to increased efficiency and reduced costs as a direct consequence.
It is also necessary to explain the difference between the fixed cost per unit of the fixed cost. Fixed costs are those that the company must necessarily incur at the beginning of its production operations. They are independent of the medium- or short-term production level (executive salaries, rent, interest, insurance, etc.)
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The key element of political risk of greatest concern for global companies is ________.A) the cost of transporting materials and goodsB) unforeseen political changeC) currency and liquidity problemsD) letting past political events blind future opportunities
Unexpected political risk that affects government regulation, government bureaucracy, and political stability is the political risk element that concerns global businesses the most.
Political risk is the possibility that the performance of an investment could be adversely affected by political upheaval or instability in a nation. A change in the government, legislative bodies, other foreign policy political risk decision-makers, or military control could cause instability that has an impact on investment returns. Political risk, commonly bureaucracy referred to as "geopolitical risk," is a concern that increases as the length of the investment horizon increases. They are thought of as a particular jurisdiction risk.
Through international organizations or other governmental entities, some political risks can be insured against. Political risk may result in lower political risk investment returns or even the removal of the option to bureaucracy withdraw funds from an investment.
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You are debating about whether to buy a new computer for $800. 00 or a refurbished computer with the same equipment for $640. 0. If you are paid $10. 00/hour and your deductions are fica (7. 65%), federal tax withholding (12%), and state tax withholding (8%), how many hours do you have to work to pay for the refurbished computer?.
You would need to work 1.17 hours to pay for the refurbished computer.
What is refurbished?
Distribution of products (typically electronics) that have previously been returned to a manufacturer as well as vendor for any reason, n't yet sold in the market, or not used in a new product launch is known as refurbishment. Before being offered for sale to the general public, refurbished products are typically tested for functionality as well as flaws. The original manufacturer fixes them and resells them.
To calculate how many hours you need to work to pay for the refurbished computer, you will need to calculate the net amount of money you would be taking home after taxes and deductions.
The net amount of money you would be taking home after taxes and deductions is $547.50.
To calculate how many hours you would need to work to pay for the refurbished computer, you would need to divide the cost of the computer ($640.00) by the net amount of money you would be taking home after taxes and deductions ($547.50).
Therefore, you would need to work 1.17 hours to pay for the refurbished computer.
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everything else held constant, an increase in autonomous planned investment spending will cause the is curve to shift to the and aggregate demand will .
When the other things or factors remain constant, an increase in the autonomous planned investment spending causes the IS curve to shift to the right, and as a result of the same, the aggregate demand for the economy increases.
An aggregate demand can be referred to or considered as the demand that leads to the summation of all the individual demands within an economy. It increases when the prices are low, and vice versa. Moreover, an aggregate demand is always considered for a macroeconomic study.
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which two are required by federal and state laws and monitored by the federal trade commission, regarding the use of contests and sweepstakes?
The likelihood of winning must be accurately depicted.
The prizes must be guaranteed to be given out.
The Federal Trade Commission (FTC) is the only federal agency with authority over both consumer protection and competition in a variety of economic areas.
The FTC pursues aggressive and effective law enforcement, advances consumer interests by sharing its knowledge with federal, state, and international government agencies, develops policy and research tools through hearings, workshops, and conferences, and produces usable, plain-language educational programs for customers and businesses in a global market with rapidly evolving technologies.
It is protecting the public through law enforcement, lobbying, research, and education against dishonest or unfair commercial practices as well as from unfair competition.
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a store is having a 20% off sale. if someone buys one item and saves $13, what was the original price of the product.
Based on the percentage reduction and money saved, the item's list price came to $65 in this calculation.
What is a list price?The list price of a product, also referred to as the manufacturer's suggested retail price (MSRP), recommended retail price (RRP), or suggested retail price (SRP), is the amount that the manufacturer theoretically advises that a retailer sell the good for. The suggested pricing strategies may be at odds with the competition theory since they permit prices to be set higher than those that would be determined by supply and demand. Resell price maintenance, which goes beyond merely suggesting prices, is prohibited in several nations. Retailers may charge less than the suggested retail price depending on the actual wholesale cost of each product, which is typically bought in bulk from the manufacturer or in smaller amounts through distributor. Sometimes the proposed price is very high, giving the seller the appearance of a discount.
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suppose that a brewery enjoys a large increase in customers whenever the blues bar next door features a band playing live music, because it can be easily heard from the brewery. the blues bar owner decides to purchase the brewery so that he can internalize this positive externality.
Assume that a brewery enjoys a large increase in customers whenever the blues bar next door features a band playing live music because it can be easily heard from the brewery. the blues bar owner decides to purchase the brewery so that he can internalize this positive externality. The types of private solutions to the externality of appealing music that has occurred in this case is:
ContractsIntegration of different types of business through merger and acquisition.What is a positive externality?If the production and consumption of a thing or service helps a third party that is not directly involved in the market transaction, there is a positive externality.
Externalities that are beneficial. a profit acquired without remuneration by third parties from sellers' or customers' production or consumption A beekeeper, for example, benefits when an adjacent farmer grows clover.
An external benefit, is often known as a spillover benefit. A cost-benefit analysis is performed.
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Full Question:
Suppose that a brewery enjoys a large increase in customers whenever the blues bar next door features a band playing live music because it can be easily heard from the brewery. the blues bar owner decides to purchase the brewery so that he can internalize this positive externality.
ContractsIntegration of different types of business through merger and acquisition.Moral Codes and Social SanctionsCharitiesIf an organization were having difficulty trying to get customers' opinions into the definition of quality, which of the following approaches would be most suitable?
A. TQM
B. ISO 9000 certification
C. Quality Function Deployment
D. Six-Sigma
C. Quality Function Deployment
Quality Function Deployment approaches would be most suitable for getting customer opinions.
What is the quality function development approach?Quality Function Deployment, or QFD, is a method for structured defining customer requirements and translating those requirements into specific plans for producing products that satisfy those requirements.These stated and unstated customer requirements are referred to as the "voice of the customer."What are the four phases of quality function deployment?
The comprehensive QFD process is broken down into four major phases
Product Planning, Product Development, Process Planning, Production Planning.Quality Function Deployment approaches would be most suitable for getting customer opinions.
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Quality Function Deployment approaches would be most suitable for getting customer opinions.
What is the quality function development approach?Quality Function Deployment, or QFD, is a method for structured defining customer requirements and translating those requirements into specific plans for producing products that satisfy those requirements.These stated and unstated customer requirements are referred to as the "voice of the customer."What are the four phases of quality function deployment?The comprehensive QFD process is broken down into four major phases
Product Planning,Product Development,Process Planning, Production Planning.Quality Function Deployment approaches would be most suitable for getting customer opinions.
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How would you describe the relationship between default rate and # of years attended? why do you think that relationship exists?.
The event in which companies or individuals will be unable to make the required payments on their debt obligations or commitments. If default risk is high, the investor may lose all of their projected return
The risk that a lender assumes in the event that a borrower won't be able to make the necessary payments on their credit obligation is known as default risk. Almost all types of credit extensions subject lenders and investors to default risk.
Companies that are most likely to default often have risky capital structures and erratic cash flows that get worse as the economy deteriorates. A high default risk requires an issuer to pay a much higher interest rate and may make it difficult for them to get any financing at all.
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the reserve requirement is 20%. oleg receives $1,000 as a graduation present and deposits the money in his checking account. the bank does not want to hold excess reserves. how much of the $1,000 deposit can the bank lend
The amount out of the $1, 000 deposit that the bank can lend, based on the reserve requirement, is $ 800.
How to find the amount a bank can lend?The amount that a bank can lend is the amount that is left after accounting for the reserve requirement ratio.
In this case, the reserve requirement ratio is 20% so the amount that the bank can end out the the $ 1, 000 deposit made by Oleg is:
= ( 1 - Reserve requirement ratio) x Amount deposited
= ( 1 - 20 %) x 1 ,000
= 80 % x 1, 000
= $ 800
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a bureaucrat who believes that his/her organization has no competitors and there is no reason to make bureaucracy more efficient subscribes to which model of bureaucracy?
A bureaucrat who adheres to the bureaucracy model does so because they feel their organization has no competition and so has no need to increase efficiency Monopolistic.
What kinds of bureaucracy are there?Hierarchical bureaucracy and professional bureaucracy are the two types of bureaucracy.
A bureaucrat quillet is what?bureaucrat. one who serves as a civil servant for one of the federal government's departments or agencies. The largest organization in the government, with the biggest mission, and the top tier of the federal government.
What constitutes bureaucracy's main characteristics?A distinct hierarchy, specialization, a division of labor, and a system of written rules, or standard operating procedures, are the four main characteristics of bureaucracies.
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facility planning entails asking crucial questions, including all of the following except how much total capacity is needed? how much capacity does the competition have? where should facilities be located? when is the capacity needed?
Does facility planning entail the following except B. How much capacity does the competition have?
something that makes a motion, operation, or activity less complicated. usually utilized in the plural. facilities for observation. : something (as a sanatorium) that is positioned for a specific reason. in case you're relating to a particular vicinity of the centers, use the singular; if it is encompassing, use the plural. “we are upgrading our facilities by installing motion sensor lighting fixtures in the hallways.” “including a smartboard to conference Room A is our next facility assignment.”
From the Longman Dictionary of modern-day English, the facilities American English spoke in the bathroom were polite Excuse me, I need to use the facilities. sorts of facilities consist of overdraft services, deferred payment plans, strains of credit score (LOC), revolving credit, term loans, letters of credit, and Swingline loans. A facility is basically some other name for a mortgage taken out via a business enterprise.
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Facility planning entails asking crucial questions, including all of the following EXCEPT
A. How much total capacity is needed?
B. How much capacity does the competition have?
C. Where should facilities be located?
D. When is the capacity needed?
if the risk-free rate is 4 percent, an all-equity firm's beta is 2, and the market risk premium is 6 percent, what is the firm's cost of capital?
the firm's cost of capital is 16.5%
The relationship between systemic risk, or the general dangers of investing, and expected return for assets, particularly equities, is described by the Capital Asset Pricing Model (CAPM).
A linear link between the needed return on investment and risk is established by this financial model. The relationship between an asset's beta, the risk-free rate (usually the interest rate on Treasury bills), and the equity risk premium, or the projected return on the market less the risk-free rate, serves as the foundation for the model.
Cost of equity = beta + risk-free (market rate of return - the risk-free rate of return),
3 + (1.5 x 9) = 16.5%
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The relationship between systemic risk, or the general dangers of investing, and expected return for assets, particularly equities, is described by the Capital Asset Pricing Model (CAPM).
A linear link between the needed return on an investment and risk is established by this financial model. The relationship between an asset's beta, the risk-free rate (usually the interest rate on Treasury bills), and the equity risk premium, or the projected return on the market less the risk-free rate, serves as the foundation for the model.
Cost of equity = beta + risk-free (market rate of return - risk free rate of return)
3 + (1.5 x 9) = 16.5%
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the yield to maturity on a bond is currently 9.00 percent. the real rate of return is 3.00 percent. what is the rate of inflation?
The yield to maturity on a bond is currently 9.00 percent. the real rate of return is 3.00 percent. 6.34 percent is the rate of inflation.
In economics, inflation refers to a widespread boom in the prices of products and services in an economic system.[3][4][5][6] while the overall fee level rises, every unit of foreign money buys fewer items and services; therefore, inflation corresponds to a reduction inside the shopping energy of cash.[7][8] the opposite of inflation is deflation, a sustained lower inside the preferred charge degree of products and offerings. The commonplace measure of inflation is the inflation price, the annualized percent alternate in a wellknown price index.[9] As costs do no longer all boom on the same charge, the customer fee index (CPI) is frequently used for this purpose. The employment fee index is also used for wages within the u.s.a..
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customers tend to adopt services (vs. goods) innovation slowly (e.g., wait and see rather than adopting asap) group of answer choices
In the diffusion of innovation theory, there are five adopter categories: Innovators: Characterized by means of those who favor to be the first to try the innovation.
Early Adopters: Characterized by means of those who are satisfied with trade and adopting new ideas.
What is innovation adoption in consumer Behaviour?Innovation adoption can be defined as the consumer's choice to make full use of an innovation (Rogers, 2003). Although this definition implies the consumer's purchase behavior, each buy intentions and genuine purchase behavior have been used interchangeably to replicate adoption (Jamieson & Bass, 1989).
What are lagging adopters?Laggards are traditionalists and the remaining to adopt an innovation. Possessing almost no opinion leadership, laggards are localite to the factor of being isolates compared to the different adopter categories.
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Which of the following statements describes suppliers in a position of strong bargaining power? A) coffee planters during a season of frost that decreases production B) companies negotiating supplier contracts after taxes on raw materials have been reduced C) providers of logistic support when fuel prices have been reduced D) wholesalers declaring end-of-season sales
The following statements describes suppliers in a position of strong bargaining power :
A) coffee planters during a season of frost that decreases production.
The presence of powerful suppliers reduces an industry's profit potential. Suppliers boost competition by threatening to raise prices or lower the quality of their goods and services. As a result, they reduce profitability in industries where companies are unable to recover cost increases through price increases. When many buyers focus on a few suppliers, supplier power increases. Suppliers are large enough to allow for forward integration. The products on offer are distinct.
There are several alternatives, which means the buyer is less reliant on that supplier. The cost of switching is minimal. Backward integration or the consolidation of multiple suppliers is a possibility. The buyer purchases a large number of products from the seller.
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ron bought several acres of farm to grow and sell vegetables. suppose that ron wants to grow a maximum of two types of vegetables. write a program that prompts ron or the user to do the following: 1. enter the total farm area in acres. 2. the number of vegetables (one or two) that the user wants to grow. 3. if the user wants to grow two types of vegetables, then specify the portion, as a percentage, of the farm land used for each type of vegetable. 4. enter the seed cost, plantation cost, fertilizing cost, labor cost, for each acre. 5. enter vegetable selling price per acre. 6. output the total revenue. 7. output the profit/loss.
Ron bought several acres of the farm to grow and sell vegetables. suppose that Ron wants to grow a maximum of two types of vegetables. write a program that prompts ron or the user to do the following the number of vegetables (one or two) that the user wants to grow.
Network health applications are domestically based totally education and treatment programs to be had generally for people who are living in poverty and/or no longer have medical health insurance. community health programs are commonly non-profit and are searching for investment through health branch packages, donations, and authorities offer.
Fitness advertising is the system of allowing human beings to increase manipulate over, and enhance their fitness. It moves past a focus on personal behavior toward a huge range of social and environmental interventions.
Health center packages are assured applications of the branch of fitness which are disseminated to the health facilities of different barangays. they've identical objectives which might be to promote health, prevent diseases and educate humans in the network.
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Kathryn’s kites is a profit-maximizing firm in a competitive market. Assume the market begins in long-run equilibrium and then the demand for kites increases. What do you expect to happen in the short run?.
As Kathryn’s kites is a profit-maximizing firm, the price and market supply will increase in the short run
There are no signals of monopoly in a market with perfect competition because buyers and sellers are so numerous and knowledgeable, and the market price of a good is unaffected by the activities of any particular buyer or seller. The market price and supply of a product rise in tandem with rising consumer demand. If kite demand increases from D1 to D2, the market price will increase from P1 to P2, and as a result, the company's output will increase from Q1 to Q2. Because the new price is more than the typical overall cost, the businesses are making money from it. In the near future, businesses will participate in the market because they stand to gain from it. The price will rise from P1 and the market supply will rise from S1 to S2, respectively. Even if there were more companies competing in the market, the long-term equilibrium would remain the same.
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What are the most important factors to be consider when starting a business?.
The most important factors to be consider when starting a business :
Business Concept.Knowledge or proficiency.Demand or the market.Start-up expensesFinance and capital.Competition.Location.Staff.What are the most important factors to starting a business?A great idea : No company can grow if it doesn't have a brilliant idea. The growth of your company will be solely dependent on a brilliant and workable idea. Additionally, because there are many businesses in the market, you need to have a distinctive idea that stands out, according to Graeme Donnelly of Quality Formations.
Funding and budget : "The funding of your business is the following crucial factor that needs to be taken into account. You must accurately pinpoint the resources from which you will be able to obtain funding for your company. Additionally, it is preferable to have a plan in place in order to properly manage a company's budget.
Your business plan : "Without a business strategy, no company can grow to its full potential. You may get guidance and find out if your idea is workable by creating a business plan. You will be able to know every necessary next step if you have a business plan.
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TRUE/FALSE. temporary accounts begin a new fiscal period with a: question 2 options: zero balance debit balance credit balance you do not use temporary accounts at the beginning of a new fiscal cycle.
The answer is true. Temporary accounts are transient accounts that open with no balance at the beginning of each accounting period and close at the conclusion in order to preserve a record of accounting activity during that period.
They consist of the spending accounts, income statements, and income summary accounts. Permanent accounts include cash accounts such as accounts receivable and accounts payable. The terms asset, liability, equity, inventory, balance investments, etc. are other examples of permanent accounts. An account that shuts at the conclusion of each accounting period and has no balance when a new period starts is referred to as a transitory account.
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which of these are examples of innovative technologies being used in direct marketing? (choose every correct answer.)
Examples of new technologies used in direct marketing are Electricity, Lasers, Semiconductor Chips,Human Genome Project, Global Positioning System Technology, smartphones.
Electricity is an irreplaceable tool in life, electricity has fueled new developments. Laser When it was first discovered in 1960, scientists were not sure where lasers could be used. This electrical circuit with components including transistors and wires paved the way to create a laptop. . The Human Genome Project was completed in 2003 and has mapped every human genome. This led to the growth of medical studies on genes associated with diseases. GPS Technology was launched in the market in 1995, but it was originally invented back in 1973. Today it is the cornerstone for smart city and urban mobility applications. every 5 minutes or so. Most of us have smartphones and regularly use them to surf the Internet.
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