Quota sampling is the non random sampling which is the most similar to stratified random sampling.
Quota sampling is a non-probability sampling technique in which researchers create a sample of persons who are representative of a population. Researchers select these individuals based on particular characteristics or features. They determine and establish sample quotas so that market research samples can be utilised for data collection. These samples are representative of the whole population. The final subgroup will be determined solely by the interviewer's or researcher's population information.
For instance, a tobacco corporation may wish to determine which age group prefers which brand of cigarettes in a specific city. They apply survey quotas to the 21-30, 31-40, 41-50, and 51+ age categories. The researcher estimates the smoking trend among the city's population based on this data.
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in an organizational context, transformational leaders build trust in their leadership and the attainability of their goals by
In an organizational context, transformational leaders build trust in their leadership and the attainability of their goals by structural outcomes.
Transformational leaders are keenly interested in the growth and development of each individual and the team. They aim to empower their subordinates specified they come through their full potential, improve their skills, skills and talents, and grow a lot of assured in themselves and their personal values.
Transformational leaders generate a bigger involvement in the work of subordinates. This involvement results in higher potency and satisfaction, resulting in social control and structure performance. In theory, transformational leadership is correlative with a range of structure outcomes.
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What are the things we need to consider in finding a good location?.
Analyzing your area, reading about potential customer demographics, and considering where competitors are located are all important aspects to finding and choosing the right location.
What is an important factor in choosing a business location?When selecting a site for your business, it's critical to understand who your ideal clients are. Take into account the demographics of your target market, including age, gender, income, employment, spending patterns, and any other traits that could be significant in connection to where they spend their time. It's crucial to locate your company in an area where people will use your goods or services.Traffic. One of the most crucial elements to consider when picking a site for a business is the traffic. Locate your warehouse or office in a busy neighborhood close to other businesses that serve a similar clientele if your industry is primarily dependent on foot traffic.Close proximity to other firms may help you or hurt you in terms of success. Before deciding where to locate your development site, identify which rivals can hinder your business or promote a fruitful cooperation.Prior to construction, each development site's costs must be taken into account. Learn about the prices of your utilities, the licenses you'll need, the geographic constraints that could affect your infrastructure costs, and any other regional requirements or conditions that might have an impact on your development budget.Learn more about business location refer to :
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a company famous for its nacho-flavored corn chips has developed two new formulas, a and b, which they hope their customers will like even more than the original formula. to determine whether customers prefer one of the new formulas over the current nacho flavoring, a sample of 50 customers is obtained. each customer tastes both formula a and formula b in a randomly assigned order and indicates which one they prefer more. which of the following best describes this study?
This study is not well designed because formulas A and B are not compared with the original formula.
The advantage of the usage of random sampling is that every subject inside the populace is similarly likely to be decided on and the resulting pattern is probably consultant of the populace. Consequences are generalizable to the populace.
Experimental research, regularly called authentic experimentation, uses the clinical method to establish the reason-impact relationship among a hard and fast of variables that make up a look.
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The channels through which advertising is carried to prospective customers; includes
newspapers, magazines, radio, television, outdoor advertising, direct mail, social media, and the internet.
advertising media
There are a number of channels through which an advertisement reaches its prospective customers, which includes, direct mail, social media, and the internet as different types of advertising media out of the choices provided above.
An advertisement can be referred to or considered as the method of conveying the public and prospective customers about the presence of a product sold by the company in the market where these customers exist. This also leads to creation of a strong recall in the customers mind when he or she goes to buy a product.
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a monopolistically competitive firm is operating in the short run at the optimal level of output and is earning positive economic profits. which of the following describes how this firm will adjust in the long run? a entry of new firms shifts the firm's marginal cost and average cost curves downward, decreasing the firm's level of output, and decreasing the price the firm can charge until price equals average total cost. b entry of new firms shifts the firm's demand and marginal revenue curves leftward, decreasing the firm's level of output, and decreasing the price the firm can charge until price equals average variable cost. c entry of new firms shifts the firm's demand and marginal revenue curves leftward, decreasing the firm's level of output, and increasing the price the firm can charge until price equals average total cost. d exit of firms shifts the firm's demand and marginal revenue curves rightward, increasing the firm's level of output, and increasing the price the firm can charge until price equals average total cost. e entry of new firms shifts the firm's demand and marginal revenue curves leftward, decreasing the firm's level of output, and decreasing the price the firm can charge until price equals average total cost.
In monopolistic competition, demand curves slant downward. Its marginal revenue will always be less than the market price because it can only increase demand by lowering prices, which implies it must likewise lower the prices of all of its units of output, exactly like a pure monopoly. Therefore, in order to maximise profits or minimise losses, monopolistically competitive enterprises produce the quantity where marginal revenue equals marginal cost in both the short and long terms. This level of demand elasticity is equivalent to perfect competition. Demand is not totally elastic because there are some differences between the products and because there are fewer rivals than there would be in a market with perfect competition.
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operating expenses directly traceable to or incurred for the sole benefit of a specific department and usually subject to the control of the department manager are expenses. a.direct operating b.indirect c.fixed d.miscellaneous administrative
Operating expenses directly traceable to or incurred for the sole benefit of a specific department and usually subject to the control of the department manager are expenses direct operating. Therefore option A is correct.
What is Operating Coast?An organization's daily maintenance and management are accompanied by operating costs. Direct costs of goods sold (COGS) and other operational costs, also known as selling, general, and administrative (SG&A) costs, are included in operating costs. These costs include rent, wages, and other overhead expenditures, as well as prices for raw materials and maintenance.
Companies must keep track of both running expenditures and expenses related to non-operating activities, such as interest payments on loans. Because the two expenses are recorded differently in a company's records, analysts may assess how the costs are related to its revenue-generating operations and if it can be handled more effectively.
Therefore option A is correct.
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a salesperson in your organization spends most of her time traveling between customer sites. after a customer visit, she must complete various managerial tasks, such as updating your organization's order database.because she rarely comes back to your home office, she usually accesses the network from her notebook computer using wi-fi access provided by hotels, restaurants, and airports.many of these locations provide unencrypted public wi-fi access, and you are concerned that sensitive data could be exposed. to remedy this situation, you decide to configure her notebook to use a vpn when accessing the home network over an open wireless connection.which key steps should you take when implementing this configuration? (select two.)
When completing managerial tasks, the salesperson should use a VPN instead of public wi-fi network. The key steps should she take when implementing a VPN over a public wireless connection are:
Configure the browser to send an HTTPS request through the VPN.Configure the VPN connection to use IPsec.What is a VPN?VPN stands for Virtual Private Network which is used to create a protected network connection when we use a public wireless connection. The main function of a VPN is to disguise our online identity and prevent data theft. When dealing with organizational data, we have to make sure our connection is secure so it is safer to use VPN instead of public wi-fi network.
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government debt in the united states can be categorized in a number of different ways. for both debt definitions below, please indicate all of the scenarios that are representative of the given type of debt.
The government debt ($31.37 T) is the overall quantity of top-notch borrowing with the aid of the U.S. Federal government accrued over the nation's history. updated daily from the Debt to the Penny data
A kingdom saddled with debt will have much less to invest in its very own destiny. rising debt way fewer financial possibilities for individuals. rising debt reduces enterprise investment and slows economic boom. It also will increase expectancies of better costs of inflation and erosion of confidence inside the U.S. greenback.
The federal authorities run a budget deficit each time its spending exceeds tax collections and different revenue. To make up the difference, the U.S. Treasury sells treasury payments, notes, and bonds. The national debt is the aggregate of the federal government's annual finances deficits, minus the rare surpluses.
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true or false: the push strategy is when the producer uses wholesaler discounts, personal selling, sales promotion contests, and other promotional tools to convince wholesalers and retailers to stock and sell its merchandise.
It is true that the push strategy is when the producer uses wholesaler discounts, personal selling, sales promotion contests, and other promotional tools to convince wholesalers and retailers to stock and sell its merchandise.
What is the push promotional strategy?A push promotional strategy is a marketing strategy that sees companies take their products to their consumers. The goal of this strategy is to get the product directly in front of the customers, in the form of trade shows and point-of-sale displays.
The most common push promotion strategies used by today are direct selling to customers in showrooms, point-of-sale displays, Trade show promotions, and package or display design.
Push Strategy can establish a sales channel.
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The Boxwood Company sells blankets for $60 each. The following was taken from the inventory records during May. The company had no beginning inventory on May 1.
Assuming that the company uses the perpetual inventory system, determine the cost of merchandise sold for the sale of May 20 using the LIFO inventory cost method.
$136
$144
$180
$120
The price of the goods sold at the May 20 sale is $136. As a result, choice (A) is the appropriate response.
What is inventory?Inventory or stock refers to the goods and materials that a business keeps on hand with the goal to sell, produce, or use them.
Identifying the location and form of stocked commodities is the basic goal of inventory management. Prior to the regular and scheduled manufacturing and stocking of materials at various locations within a facility or at multiple sites of a supply network, it is important to take action.
Hence, option (A) is the accurate choice.
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the activities involved in acquiring particular goods and services and making them available at the places, times, prices, and quantities that enable a retailer to achieve its goals is referred to as
The activities involved in acquiring particular goods and services and making them available at the places, times, prices, and quantities that enable a retailer to achieve its goals is referred to as Merchandising.
What is Merchandising in retail ?Marketing and selling of things are referred to as merchandise. Merchandising is frequently used interchangeably with retail sales, in which companies offer things to customers. More specifically, merchandising can be defined as the marketing, promotion, and advertising of goods meant for retail sales.
Car dealerships, grocery stores, and apparel retailers are a few examples of merchandising businesses. Businesses that provide services include accountants, consultants, and insurance companies. Both service providers and retailers sell goods and services to generate revenue.
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chapter 4: demand and elasticity worksheet definition of elasticity of demand: it is a measure of how responsive quantity is to a price change. the higher the measure then the more responsive consumers will be to a change in price. the lower the measure then the less responsive consumers will be to a change in price.
An elastic demand can be defined as the change in quantity demanded due to a change in price is large.
How did this find its usage ?
It tells us how the demand changes when the firm changes its price.
They are majorly affected by price levels, the type of product or service, income levels, and the availability of substitutes.
Elasticity of demand is greater in long run because they have more time to adjust.
Elasticity > 1 is elastic demand Elasticity = 1 is unitary demand Elasticity < 1 is inelastic demandTo know more Elastic demand from the given link
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compensation relating to stock option grants should be multiple choice question. recognized over the service period for which employees receive options. ignored permanently if the current market price of the stock does not exceed the exercise price. ignored until the grants are exercised.
Companies can reward employees with stock or stock options instead of cash through stock compensation.
Explain about the stock compensation?Before an employee can receive and sell stock compensation, there is frequently a vesting period that must be satisfied.
One type of payment is stock options. Employees, independent contractors, consultants, and investors may be granted them by businesses. These contracts, or options, provide employees the right to purchase or exercise a predetermined number of shares of company stock at a defined price, or the grant price.
You have two options if you receive a restricted stock award: either you pay ordinary income tax on the award when it is given, or you pay long-term capital gains taxes on the gain when you sell the stock.
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suppose a union forms in a labor market where employers have significant market power, what is the effect on total surplus?
When a union forms in a labor market where employers have significant market power, the effect on total surplus is to increases.
What do you mean by the labor and market power?Market or monopoly power is the capacity of a firm (or collection of firms) to increase and maintain prices above the level that would prevail under competition. When market power is used, output is decreased and economic welfare is lost.
The space where workers and employers interact is called a labor market. In the labor market, employees fight for the most fulfilling jobs and companies seek to hire the best candidates. An economy's labor market runs on supply and demand for labor.
Therefore, when a union forms in a labor market where employers have significant market power, the effect on total surplus is to increases.
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cost pools are: multiple choice costs that are accumulated before being allocated to cost objects on some common basis. costs that are relevant to decision-making but irrelevant to financial reporting. product costs that are assigned to cost objects using direct labor or machine hours. accounts in the product life cycle from research and development to customer service.
Cost pools are: costs that are accumulated before being allocated to cost objects on some common basis.
cost pools is an accounting time period that refers to businesses of accounts helping explicit the value of goods and provider allocatable within an enterprise or production agency. cost pools are the amount of cash spent on an 'interest', for instance, customer support or manufacturing. fee swimming pools are used in interest-primarily based costing to accurately determine wherein the cash is spent in place of splitting the overhead fees similarly over all departments.
Your cost drivers are all the sports that you do this price you money to make your product. Your price swimming pools are your price drivers divided into companies of associated fees. A fee pool is a grouping of man or woman's fees, usually by means of a branch or provider middle. fee allocations are then made from the fee pool. for instance, the value of the preservation department is amassed in a fee pool and then allocated to the ones departments the use of its services.
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True or False: Secondary data is usually more expensive than collecting primary data.
The statement that secondary data is generally more expensive than primary data collection is False.
Indeed, primary data is very expensive while secondary data is economical. When working with a small budget, researchers benefit from working with secondary data and then analyzing it to discover new trends.
What is Primary and Secondary data?Primary data is first-hand data collected by the researcher himself. Primary data is “pure” in the sense that no statistical operation has been performed on it and that it is original.
Secondary data on the other hand is a type of data that comes from somewhere it was originally collected. This means that this type of data has already been collected by some scholars or researchers in the past and is available in published or unpublished form. This information is impure because it may have already been the subject of statistical processing.
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which cost factor far exceeds the initial capital investment with it projects? 1. training 2. licensing 3. software 4. labor
Labor costs far exceeds the initial capital investment with it projects. Hence, option 4 is correct.
A component of the wage bill or payroll known as direct labor cost can be specifically and regularly ascribed to or related with the production of a good, a specific job order, or the delivery of a service.
The hourly wage of a quality assurance inspector adjusted to incorporate healthcare benefits and short-term disability is one illustration of a direct labor cost. The annual wage of a welder who works on the production line of a business that makes steel parts could serve as another illustration.
To get an employee's labor cost per hour, add their gross salary to all associated costs (such as annual overhead and payroll taxes) and divide by the number of hours they work annually. This will assist in calculating the cost of an employee to their employer per hour.
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the time an activity that is not on the critical path can be delayed without delaying the start of a successor activity is called . free float assignable cause forward pass contingency time scope creep
The amount of time during which an organizational activity is not on the critical path can be delayed without delaying the start of a successor activity is often remarked as a free float period. Therefore, the option A holds true.
An organizational activity can be referred to or considered as the one which is performed by the business in terms of its regular course of organizational operations that are directed towards the achievements of its goals, whether in the long or in the short run of its operations.
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If Target decides to carry a new brand of clothing in its stores, and decides how to market the products without consulting the maker of the clothing, Target is using its ________ power.expertise
Target is utilizing its power of expertise if it decides to carry a new clothing brand in its stores and makes decisions about how to market the products without consulting the clothing manufacturer.
What is meant by market products?A market is a gathering place for consumers and sellers where they can exchange goods and services. Markets might be real-world, like a physical store, or digital, like an online merchant. Convenience goods, shopping goods, specialty products, and unsought goods are the four categories of products, and each is categorized according to consumer preferences, pricing, and product features. You are interested in purchasing something if you are in the market for it. You'll notice that the most recent models are much different if you're looking to buy a new radio. That said, Kotler classified products into five categories: core products, generic products, expected products, augmented products, and possible products.To learn more about market products, refer to:
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Would each of the following transactions be included in net exports or net capital outflow? Be sure to say whether it would represent an increase or a decrease in that variable. a. An American buys a Sony TV. b. An American buys a share of Sony stock. c. The Sony pension fund buys a bond from the U.S. Treasury. d. A worker at a Sony plant in Japan buys some Georgia peaches from an American farmer.
The following transactions are counted as net exports and net capital outflows:
b. An American buys a share of Sony stock.d. A worker at a Sony plant in Japan buys some Georgia peaches from an American farmer.Define the term net capital outflows?A nation's net flow of money invested overseas over a specific time period is known as its net capital outflow (NCO) (usually a year).(a) A US citizen purchases a Sony TV:This is an instance of a U.S. person purchasing a Japanese product (Sony made in Japan). Imports consequently rise. exports stay the same. Net exports fall off.
(b) An American purchases stock in Sony.Here's an illustration of a US citizen purchasing a foreign asset (as Sony made in Japan). Net capital outflow consequently rises.
(c) A Sony Pension Fund purchases a Treasury bond.This is an illustration of a foreign business acquiring a US asset (as U.S. treasury bond). Net capital outflow thus declines. This transaction therefore qualifies as a negative downflow.
(d) A Georgia peach is purchased by a Sony employee from such an American farmer.This is an illustration of a foreign national purchasing an American product while working at the Sony factory.
Consequently, U.S. exports rise. unchanged imports Exports net rise.
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which of these are common features of a corporate bond? select all that apply. multiple select question. semi-annual interest payments currently issued as bearer bonds face value of $1,000 publicly traded debt security
Semi-annual interest payments and Publicly traded debt security
What Is Semi-annual?Semiannual simply means that something happens twice a year.For instance, a business might throw company celebrations every two years, a couple might celebrate their marriage every two years, and a family might take a vacation every two years. Anything that occurs twice a year occurs every two years.If a company pays its shareholders a semiannual dividend, the shareholders will get payments twice a year. (A corporation can decide whether to distribute any dividends.) Frequently, quarterly (four times a year) financial statements or reports are released. Companies that only release financial statements every two years are uncommon. However, they do issue an annual report each year, as required by the criteria.To learn more about semi-annual, refer to
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southland company is preparing a cash budget for august. the company has $17,700 cash at the beginning of august and anticipates $122,200 in cash receipts and $135,900 in cash payments during august. southland company wants to maintain a minimum cash balance of $10,000. to maintain the minimum cash balance of $10,000, the company must borrow: multiple choice $7,700. $6,000. $10,000. $0. $27,700.
The company needs to borrow $6,700 to maintain the cash balance of $10,000.
What is net cash?
On a company's financial statements, net cash is a sum that is given. It is determined by deducting a company's total cash from its total liabilities. When assessing the cash flows of a company, the net cash figure is frequently used. Net cash is another term for the amount of cash that is still available after a transaction has been concluded and all related fees and expenses have been deducted. Net cash is a metric for a company's liquidity, or its capacity to promptly meet its financial obligations, similar to the current ratio. Standard operating expenses, debt repayment obligations, and investment activities are a few examples of a company's financial commitments.
In the beginning, we compute the net cash flow for August.
The cash expected to be received is $120,800.
The estimated cash expenditure is $134,500.
Net cash flow= $120,800 inflow - $134,500 outflow = $13,700 outflow
Now calculate the closing cash balance = Opening Cash balance + net cash flow during the period = $17,000 - $13,700 = $3,300
Limit for minimum cash balance = $10,000
Cash need to be borrowed = $10,000 - $3,300 = $6,700
C. $6,700.
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consider creating data visualizations that illustrate the following information: how have the costs of goods sold (cogs) changed over the course of the year? how has the profit percentage changed over the course of the year?
The most appropriate visualisations for this data would be a line graph.
What is Visualization?
Any technique for producing images, diagrams, as well as animations to convey a message is known as Visualization or visualisation (refer spelling variations). Since the dawn of humanity, visualisation through visual imagery was a successful means of expressing both abstract as well as concrete ideas. Cave paintings, Egyptian inscriptions, Greek geometrical, as well as Leonardo da Vinci's ground-breaking techniques for technical drawing for science and engineering are a few historical examples. The use of visualisation in science, education, engineering (such as in product visualisation), interactive multimedia, medicine, and other fields is constantly expanding.
The line graph could show the cost of goods sold (COGS) on the y-axis and the months of the year on the x-axis. The line graph could then be divided into two sections, one showing the cost of goods sold and one showing the profit percentage. This would allow viewers of the chart to easily see how the cost of goods sold and the profit percentage have changed throughout the year.
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francis works a schedule that calls for her to work four (4) 10 hour days each week. this type of work schedule is called.
Francis works a schedule that calls for her to work four (4) 10-hour days each week. This type of work schedule is called a long work schedule.
They may work extended shifts (more than eight hours long), rotating or irregular shifts, or consecutive shifts leading to quite the standard 40-hour work week. Long work hours might increase the chance of injuries and accidents and might contribute to poor health and employee fatigue.
There also are studies that show corporations that impose their workers' daily operating hours are also less productive. In the end, scientists typically agree that the best daily operating time is around 6 hours and additionally focus on the morning.
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presents a hierarchical organization of risks based on categories such as operational, strategic, finance, external, and project management.
A risk breakdown structure presents a hierarchical organization of risks based on categories such as operational, strategic, finance, external, and project management.
The project's risks are categorized in a risk breakdown structure, which may then be broken down further into various degrees of specificity. The following list of project risk categories is possible: External dangers These are hazards that are beyond your control. Examples include suppliers, rivals, and hazards associated with regulations or the environment.
The RBS may be used to drill down into the necessary depth to report on project team actions as well as roll-up risk information on a specific project to a higher level for reporting to senior management.
The above question is incomplete, the complete question is:
A ________ presents a hierarchical organization of risks based on categories such as operational, strategic, finance, external, and project management.
a. Risk Management Plan
b. Risk Register
c. Risk Breakdown Structure (RBS)
d. Decision Tree
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When searching for a common blank in two separate poems the reader should look for the message that the?.
The reader should look for the message that the texts communicate while trying to find a common theme in two different poems.
Poetry is both a literary genre and a form of art. Poetry expresses art through the properties of words in a variety of ways. Poetry can range in length from a few words to a whole book. A monostich is a poem that is only one line long.
An epic poem is one that is as long as a book. Numerous "poetic forms" exist (forms of poetry). Sonnets, haiku, ballads, steps, prose poems, odes, free poetry, blank verse, themes, limericks, and nursery rhymes are only a few examples of formats. Poetry may be used to compare, discuss, or convey emotion about a variety of subjects. It can be illogical or make sense, and it can rhyme or not.
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borrow $108,000 from captive credit corporation. the installment note bears interest at 5% annually and matures in 5 years. payments of $2,038 are required at the end of each month for 60 months. record the issuance of the long-term note payable.
Jan 01 $106,000 cash
Notes payable (Long-term) 106,000.
Jan 04 Accounts Receivable $31,600
Cash $31,600.
Accounts for January 10, 2010 $17,000 payable $17,000
Cash $17,000.
Salary Expense Jan 15 $29,500
Cash $29,500 .
Jan 30 65,600 in cash, 130,600 in accounts receivable, and 196,200 in sales revenue.
Jan 30 115,500 in cost of goods sold
115,500 items in stock.
Jan 31 530 Notes Payable Interest Expense (Long-term) 1,519 \sCash 2,049.
Captive finance company:A captive finance business is a fully owned backup that tracks retail purchases from the parent corporation. They range in size from small to large, depending on the parent organization's size. A captive finance company's basic offerings encompass key card administrations like a shop credit card and full-scale banking. This can provide the parent company with a vital source of benefit while also limiting the amount of risk exposure.
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disposable income (billions of dollars per year) total consumption (billions of dollars per year) $ 0 $ 50 200 210(table 9.1) which of the following represents the consumption function consistent with this data?
C = 50 + 0.8Y is the consumption function that is consistent with the provided data. The MPC is determined by subtracting the change in consumption from the change in disposable income, which equals 160/200, or 0.8.
Marginal propensity calculation.
$200 billion less $0 billion equals $200 billion in changes to disposable income.
Consumption change equals $210 minus $50, or $160 billion.
MPC = Change in Consumption/Change in Disposable Income, which equals $160 billion/$200 billion and is equal to 0.8.
There is a 0.8 marginal tendency to consume.
Step 2
This is how consumption function is defined.
C = a + bY
Where,
a = Consumption at zero income level
b = MPC
In given case,
$50 billion would be consumed at a level of income zero.
MPC is 0.8
So,
C = 50 + 0.8Y is the consumption function that matches the provided data.
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the source of value in outbound logistics refers to the cost saving due to the absence of physical outbound logistics and avoidance of bills related to fixed and variable costs of physical shops.
There are only several physical stores around the world and the company relies on online sales channels to generate revenues.
Accordingly, the source of value in outbound logistics refers to the cost saving due to the absence of physical outbound logistics and the avoidance of bills related to fixed and variable costs of physical shops.
In mathematics, a producing characteristic is a way of encoding an infinite series of numbers (an) by means of treating them because of the coefficients of a formal energy series. This series is referred to as the generating feature of the sequence. in contrast to an ordinary collection, the formal electricity series isn't always required to converge: in fact, the generating function isn't always absolutely regarded as a function, and the "variable" stays indeterminate.
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what is a key factor (or factors) for a promoter in selecting an opening act to perform before a headliner?
There are no key factors for a promoter in selecting an opening act to perform before a headliner because promoters don't select an opening act.
A promoter is a person or group that aids in funding a particular investment activity. Promoters frequently tout penny stocks, a market where making false claims and misrepresenting a company's or its prospects are frequent occurrences.
They are required to start a corporation, raise money, sign contracts, and make sure everything goes smoothly and efficiently.
They do not select the opening act to perform before a headliner.
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