Business High School

Which of the following statements regarding global segmentation, targeting, and positioning is true?
A. Companies must continually adjust products and marketing strategies to meet the changing needs of global markets.
B. Global segmentation, targeting, and positioning activities are far less complicated than the same activities in the domestic market.
C. When developing a global STP strategy, it is best to define segments by geography alone.
D. Segmentation, targeting, and positioning activities for global markets do not differ substantially from that of domestic markets.
E. The "golden rule" for global STP activities for firms is to never alter a firm's marketing mix to serve the needs of global markets.

Answers

Answer 1

Based on the concept of global business, the statements regarding global segmentation, targeting, and positioning that is true are "Companies must continually adjust products and marketing strategies to meet the changing needs of global markets."

What is Global Segmentation?

Global Segmentation is a term that is used to describe the process or method utilized for a group of consumers with common needs that cross national borders.

Usually, global segmentation, targeting, and positioning are needed when the likeness of consumers' needs and preferences only spans across the region or several countries.

Therefore, to carry out global segmentation, business firms must adjust products and marketing strategies to meet the changing needs of global markets in different countries and areas.

Different Global segmentationDemographic segmentation, psychographic segmentationbehavioral segmentation and geographic segmentation

Hence, in this case, it is concluded that the correct answer is option A "companies must continually adjust products and marketing strategies to meet the changing needs of global markets."

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Answer 2

A true statement on global segmentation, targeting, and positioning, is that A. Companies must continually adjust products and marketing strategies to meet the changing needs of global markets.

How can companies adapt on the global stage?

The global stage for the marketing and sales activities of a company, is quite complicated. This is because companies have to adjust their operations for the difference in cultures that are unlike the ones they have in their domestic markets. As a result, coming up with global strategies such as segmentation, targeting, and positioning, becomes much more difficult and complicated on the global scale.

As a result, it is best that companies continue to adjust their products and marketing strategies so that they can keep up to date with whatever needs that are required in the global market. And so they can be able to match these needs and use them to their advantage to be more profitable.

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Related Questions

in the osi model, an ip packet, often called a(n)____, has two main sections: the header and the data section (sometimes called the payload).

Answers

In the OSI model, an IP packet, often called a(n) network service, has two main sections: the header and the data section (sometimes called the payload).

In pc networking, a community carrier is software strolling at the network utility layer and above, that provides information garage, manipulation, presentation, conversation or different functionality. community service – a capability that enables a community operation. It typically is provided via a server (which may be walking one or greater services), based totally on community protocols jogging on the software layer inside the Open systems Interconnection (OSI) model of the network. network services include IP addressing, domain call machine (DNS), number one domain e mail service, internet get entry to, web content material filtering, security merchandise which includes firewalls, VPN termination and intrusion prevention systems (IPS), and the vital equipment and workforce to assist these services.

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