You are supposed to create a business plan.
I want you to be the entrepreneur. This business plan is yours. Do not copy a business model from the Internet.
You are an entrepreneur. Have an incredible idea. What next?
Take each step learned from the module and apply to your business idea (product or service)
Table of summary:
◼ Company Summary
◼ Company Ownership
◼ Company History (for ongoing companies) or Start-up Plan (for new companies)
◼ Company Locations and Facilities
2. Products and Services
◼ Product and Service Description
◼ Competitive Comparison
◼ Sourcing and Fulfillment
◼ Technology
◼ Future Products and Services
3. Market Analysis Summary
◼ Market Segmentation
◼ Target Market Segment Strategy
◼ Market Needs
◼ Market Trends
◼ Market Growth
◼ Industry Analysis
◼ Industry Participants
◼ Distribution Patterns
◼ Competition and Buying Patterns
◼ Main Competitors
4. Strategy and Implementation Summary
◼ Strategy Pyramid
◼ Value Proposition
◼ Competitive Edge
5. Marketing Strategy
◼ Positioning Statements
◼ Pricing Strategy
◼ Promotion Strategy
◼ Distribution Patterns
◼ Marketing Programs
6. Sales Strategy
◼ Sales Programs
7. Management Summary
◼ Organizational Structure
◼ Management Team
◼ Management Team Gaps
◼ Personnel Plan
8. Financial Plan
◼ Important Assumptions
◼ Key Financial Indicators
◼ Break-even Analysis
◼ Projected Profit and Loss
◼ Projected Cash Flow
◼ Projected Balance Sheet
◼ Business Ratios
◼ Long-term Plan
9. References

Answers

Answer 1

FitTrack Technologies is an innovative startup focused on developing and launching a user-friendly fitness tracking app.

Business Plan: Innovative Fitness Tracking App

Company Summary:

Our company, FitTrack Technologies, is a technology startup focused on developing and launching an innovative fitness tracking application. Our mission is to empower individuals to lead healthier lives by providing them with accurate and personalized fitness data through our user-friendly app.

Products and Services:

Our flagship product is the FitTrack app, which leverages cutting-edge technology to track various fitness metrics such as steps taken, distance covered, calories burned, heart rate, and sleep quality. The app is compatible with popular fitness wearables and mobile devices, making it accessible to a wide range of users.

Market Analysis Summary:

The fitness tracking industry is experiencing rapid growth, driven by increasing health consciousness and the popularity of wearable devices. Our target market includes fitness enthusiasts, health-conscious individuals, and individuals looking to improve their overall well-being.

Strategy and Implementation Summary:

Our strategy focuses on providing a unique value proposition to differentiate ourselves from competitors. We will offer advanced data analytics and AI-driven insights to provide users with actionable recommendations for optimizing their fitness routines.

Marketing Strategy:

Our marketing strategy will include positioning statements highlighting the convenience, accuracy, and personalization features of our app. We will employ a multi-channel approach, leveraging social media platforms, targeted online advertisements, and collaborations with fitness influencers to create brand awareness.

Sales Strategy:

Our sales strategy will focus on building a loyal user base through exceptional customer service, regular updates, and continuous improvement based on user feedback. We will offer promotional campaigns, referral programs, and partnerships with fitness professionals to drive user acquisition.

Management Summary:

FitTrack Technologies is led by a seasoned management team with extensive experience in the technology and fitness industries. The team combines expertise in software development, product management, marketing, and finance.

Financial Plan:

Our financial plan includes important assumptions regarding user growth, subscription rates, and operational expenses. Key financial indicators such as revenue, expenses, and profit projections have been developed based on market research and industry benchmarks.

References:

Fitness Tracking Market: Size, Share & Trends Analysis Report by Device Type (Wearable, Smartphone), by Application (Heart Rate Tracking, Sleep Monitoring), by Region, and Segment Forecasts, 2020-2027.

Global Wellness Institute. (2019). Global Wellness Economy Monitor. Retrieved from [URL]

Fitbit. (2021). Annual Report. Retrieved from [URL]

Strategyzer. (n.d.). Strategy Canvas. Retrieved from [URL]

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Related Questions

The following T-accounts summarize the ledger of Sunland Landscaping Company at the end of the first month of operations. Cash 4/1 13,000 4/15 No. 101 3,200 1,400 4/12 990 4/25 4/29 370 4/30 2,200 Accounts Receivable 3,900 4/29 No. 112 4/7 370 4/4 4/25 Supplies No. 126 2,900 Accounts Payable No. 201 1.400 4/4 2,900 Unearned Service Revenue No. 209 4/30 2.200 Owner's Capital No. 301 -4/1 13,000 Service Revenue No. 400 4/7 3,900 4/12 990 Salaries and Wages Expense No. 726 4/15 3,200 Prepare the complete general journal from which the postings were made. (List all debit entries before credit entries. Credit account titles are automatically indented when amount is entered. Do not indent manually. Record journal entries in the order presented in the problem. If no entry is required, select "No Entry" for the account titles and enter for the amounts.) Date Account Titles and Explanation Debit Credit (Owner's investment of cash in business) (Purchased supplies on Account) (Billed customers for services provided) (Received cash for services performed) (Paid salaries to date)

Answers

The provided information requires the preparation of a complete general journal for Sunland Landscaping Company. The journal entries need to be recorded in chronological order, including the date, account titles, and corresponding debit and credit amounts.

Based on the information given, the general journal entries can be prepared as follows:

Date Account Titles and Explanation Debit Credit

4/1 Cash 13,000

Owner's Capital 13,000

(Owner's investment of cash in the business)

4/4 Supplies 2,900

Accounts Payable 2,900

(Purchased supplies on account)

4/7 Accounts Receivable 3,900

Service Revenue 3,900

(Billed customers for services provided)

4/12 Accounts Receivable 990

Service Revenue 990

(Billed customers for services provided)

4/15 Cash 3,200

Accounts Receivable 3,200

(Received cash for services performed)

4/25 Cash 370

Accounts Receivable 370

(Received cash for services performed)

4/29 Accounts Receivable 2,200

Service Revenue 2,200

(Billed customers for services provided)

4/30 Salaries and Wages Expense 2,200

Cash 2,200

(Paid salaries to date)

The above entries represent the chronological record of transactions for Sunland Landscaping Company. Each entry includes the date, account titles, and the corresponding debit and credit amounts.

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discuss the degree predictions in the Reich video accurately or
inaccurately reflected outcomes achieved by the federal government
economic conditions in the years from 2019 to 2016.

Answers

In the Reich video, the degree predictions were accurately reflected in the outcomes achieved by the federal government and economic conditions in the years from 2016 to 2019. Reich predicted that income inequality would continue to grow, which turned out to be true.

The top 1% of earners continued to earn a larger share of the income, while the bottom 50% saw little to no growth in their incomes.
Reich also predicted that economic growth would continue to be sluggish, which was also accurate. Despite low unemployment rates, wage growth remained stagnant and economic growth was below expectations. Additionally, Reich predicted that the federal government would continue to prioritize the interests of corporations and the wealthy over those of the middle and working classes, which is evident in policies such as tax cuts for corporations and the wealthy.
Overall, the degree predictions in the Reich video accurately reflected the outcomes achieved by the federal government and economic conditions in the years from 2016 to 2019. The trend of income inequality continuing to grow, sluggish economic growth, and prioritization of corporate and wealthy interests over those of the middle and working classes were all accurately predicted by Reich.

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Haley Manufacturing offers a defined-benefit pension plan for its employees. The following data relates to the operation of the plan for the year 2019 • Projected benefit obligation (beginning of year....... 3,600,000. • Fair value of plan assets (beginning of year............. 2,400,000. Service cost.............. $345,000 • Contributions to the plan....... 330,000 • Actual return on plan assets..... .270,000 The expected return on plan assets and the settlement rate were both 10%. The amount of pension expense reported for 2019 is O a $435,000 O b. $345,000 c. $705,000 d. $465,000

Answers

Haley Manufacturing has a defined-benefit pension plan for its employees and the operation of the plan in the year 2019. This is a form of retirement plan, Therefore, the amount of pension expense reported for 2019 is $435,000. Option A is correct.

Defined-benefit plans may be offered by employers to assist their employees in achieving a financially stable retirement. Haley Manufacturing's pension plan information is as follows: Projected benefit obligation (beginning of the year) = $3,600,000Fair value of plan assets (beginning of the year) = $2,400,000Service cost = $345,000Contributions to the plan = $330,000Actual return on plan assets = $270,000The expected return on plan assets and the settlement rate were both 10%.To calculate pension expense, a calculation that reflects the current state of the plan and the current state of the company's finances is needed. Pension expenses consist of various parts: service cost, interest on the projected benefit obligation, actual return on plan assets, and amortization of prior service cost. Using the information provided, the amount of pension expense for 2019 can be calculated as follows: First, calculate the interest on the projected benefit obligation: 10% of the beginning-of-year PBO of $3,600,000 = $360,000.Add $345,000 (service cost) and subtract the actual return on plan assets ($270,000) to get the pension expense for the year: $360,000 + $345,000 - $270,000 = $435,000.

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A bank quotes 1.07- 1.13 $/€ (bid & ask quotes), and 1.19-1.25 $/£ (bid & ask quotes), calculate bid & ask quotes, in equilibrium (no arbitrage) for €/£. Explain your calculations and arbitrage possibilities if the Market Exchange rate for euros per pound is more (and less) than equilibrium

Answers

In equilibrium, the bid quote for €/£ is 1.0531 €/£ and the ask quote is 1.1682 €/£; if the Market Exchange rate deviates from these equilibrium quotes, arbitrage opportunities arise for investors to exploit and bring the exchange rate back towards equilibrium.

To calculate the bid and ask quotes for €/£ in equilibrium (no arbitrage), we can use the cross rate formula:

€/£ = ($/£) / ($/€)

Bid Quote:

To calculate the bid quote for €/£, we take the bid quote for $/£ and divide it by the ask quote for $/€.

Bid Quote for €/£ = (1.19 $/£) / (1.13 $/€) = 1.0531 €/£

Ask Quote:

To calculate the ask quote for €/£, we take the ask quote for $/£ and divide it by the bid quote for $/€.

Ask Quote for €/£ = (1.25 $/£) / (1.07 $/€) = 1.1682 €/£

In equilibrium, the bid and ask quotes for €/£ would be 1.0531 €/£ and 1.1682 €/£, respectively.

Arbitrage Possibilities:

If the Market Exchange rate for euros per pound is more than the equilibrium ask quote (1.1682 €/£), there would be an arbitrage opportunity for investors to sell euros and buy pounds, leading to an increase in supply of euros and a decrease in demand for pounds, causing the euro to depreciate and the pound to appreciate.

If the Market Exchange rate for euros per pound is less than the equilibrium bid quote (1.0531 €/£), there would be an arbitrage opportunity for investors to sell pounds and buy euros, leading to an increase in supply of pounds and a decrease in demand for euros, causing the pound to depreciate and the euro to appreciate.

In both cases, arbitrage actions by market participants would help bring the Market Exchange rate closer to the equilibrium bid and ask quotes for €/£.

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Simspon has an exclusive deal with Elite Spa and Casino to sell handbags. The average selling price is $460 per bag. Average variable costs (purchase price of bags plus freight costs and selling expenses) amounts to $200 per bag. Simspon’s fixed costs equal $1,728,000 per year.
Do not enter dollar signs or commas in the input boxes.
Round all answers up to the nearest whole unit.
Calculate the number of units needed to:
Break-even: Answer
Earn $251,000 operating profit: Answer
Earn operating profit equal to 22% of total sales: Answer

Answers

The number of units needed to break even is approximately 6,646 units, to earn $251,000 operating profit is approximately 8,088 units, and to earn operating profit equal to 22% of total sales is approximately 17,794 units.

To calculate the number of units needed to break even, earn $251,000 operating profit, and earn operating profit equal to 22% of total sales, we'll use the following formulas:

Break-even units = Fixed costs / Contribution margin per unit

Operating profit units = (Fixed costs + Operating profit) / Contribution margin per unit

Operating profit as a percentage of sales units = Operating profit / (Contribution margin per unit / Selling price per unit)

First, let's calculate the contribution margin per unit:

Contribution margin per unit = Selling price per unit - Variable costs per unit

Contribution margin per unit = $460 - $200

Contribution margin per unit = $260

Now, let's calculate the number of units needed:

Break-even:

Break-even units = $1,728,000 / $260

Break-even units ≈ 6,646 units

Earn $251,000 operating profit:

Operating profit units = ($1,728,000 + $251,000) / $260

Operating profit units ≈ 8,088 units

Earn operating profit equal to 22% of total sales:

Operating profit as a percentage of sales units = ($1,728,000 × 0.22) / ($260 / $460)

Operating profit as a percentage of sales units ≈ 17,794 units

So, the number of units needed to break even is approximately 6,646 units, to earn $251,000 operating profit is approximately 8,088 units, and to earn operating profit equal to 22% of total sales is approximately 17,794 units.

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A is a trading platform on a computer website that allows investors to trade stocks without the use of a broker. O direct access broker O program trader O market maker O communication network

Answers

A trading platform on a computer website that allows investors to trade stocks without the use of a broker is known as a direct access broker.

A direct access broker is an online trading platform that enables individual investors to directly access financial markets and trade stocks, options, and other securities without the need for a traditional broker. These platforms provide investors with direct market access, allowing them to place trades in real-time and execute transactions quickly. By bypassing the need for a broker, investors can have more control over their trading decisions, access to real-time market data, and the ability to place orders at their preferred prices. Direct access brokers often offer advanced features such as customizable trading screens, advanced charting tools, and order routing options. They have become popular among active traders and investors who prefer a self-directed approach to trading.

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The company Z Co. has a ß of 2.1 and a market value of 9.5 billion. Assume that the company is financed with 50% debt and 50% equity, that the risk-free interest rate is 6 per cent and that the required rate of return of an appropriate index of all shares on the stock exchange is 12.5 per cent. Z Co.'s management proposes to raise 4.25 billion in additional equity capital and to invest this amount in risk-free government bonds. Ignoring taxes and transaction costs, calculate the required rate of return of Z Co. stocks before and after the proposed investment. What are the company's market value and its ß coefficient after the investment?

Answers

The company's market value after the investment is $13.75 billion, and its ß coefficient after the investment is 23.1.

How to find?

The company Z Co. has a ß of 2.1 and a market value of 9.5 billion. Assume that the company is financed with 50% debt and 50% equity, that the risk-free interest rate is 6 per cent and that the required rate of return of an appropriate index of all shares on the stock exchange is 12.5 per cent.

Z Co.'s management proposes to raise 4.25 billion in additional equity capital and to invest this amount in risk-free government bonds. Ignoring taxes and transaction costs, calculate the required rate of return of Z Co. stocks before and after the proposed investment.

What are the company's market value and its ß coefficient after the investment?

We use the Capital Asset Pricing Model (CAPM) equation: R_i = R_f + β (R_m - R_f). Where,R_i = Required Rate of Return R_f = Risk-free Interest Rateβ = Beta Coefficient R_m = Required Rate of Return of an appropriate index of all shares on the stock exchange Putting the given values, we get,R_i = 6% + 2.1 (12.5% - 6%)R_i = 19.95%.

Therefore, the required rate of return of Z Co. stocks before the investment is 19.95%.After InvestmentThe market value and the beta coefficient after the investment can be calculated by using the below equations:Market Value after the investment = Existing Market Value + Additional Equity Capital Market Value after the investment = $9.5 billion + $4.25 billionMarket Value after the investment = $13.75 billion ß after the investment = [(Existing Market Value / Total Capitalization) x ß] + [(Additional Equity Capital / Total Capitalization) x 1]

Where, Total Capitalization = Debt + EquityPutting the given values, we get, Total Capitalization = Debt + EquityTotal Capitalization = 50% + 50%Total Capitalization = 1ß after the investment = [(9.5 / 1) x 2.1] + [(4.25 / 1) x 1]ß after the investment = 23.1.

Therefore, the company's market value after the investment is $13.75 billion, and its ß coefficient after the investment is 23.1.

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whereas behavioral advertising tracks surfing behaviors, contextual ads are determined by:

Answers

Main answer: Whereas behavioral advertising tracks surfing behaviors, contextual ads are determined by content, such as web page titles and article content. Whereas behavioral advertising tracks surfing behaviors, contextual ads are determined by content, such as web page titles and article content. Maladaptive behavior refers to patterns of behavior that are harmful, counterproductive, or disruptive to an individual's well-being or functioning. In the context of advertising, we can

Explanation:Behavioral advertising refers to the process of tracking surfing behaviors to create targeted advertising. This advertising is designed to appeal to specific customers based on their previous online activity. For example, if a person has recently searched for shoes, they may receive ads for shoes or shoe retailers.The alternative to this is contextual advertising. Contextual advertising is determined by the content of the page being viewed. This means that ads are served based on the page's title or the content of the article. This type of advertising is considered less invasive and more likely to appeal to the person viewing the page.

Contextual ads are the ones which depend on the content of the page, which means that the ads are served based on the page's title or the content of the article. These ads are more useful and less invasive. On the other hand, behavioral advertising, which is the process of tracking surfing behaviors to create targeted advertising, is designed to appeal to specific customers based on their previous online activity. If someone has recently searched for shoes, then they may receive ads for shoes or shoe retailers. Although this type of advertising may be beneficial, it can also be annoying to the customer, which is why contextual advertising is often preferred.

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Chairman Emeritus and former CEO of Southwest Airlines, Herb Kelleher was known for saying "You don't hire for skills, you hire for attitude. You can always teach skills."
The New England Patriots have won 6 Super Bowls (9 appearances) since 2001 and are arguably the most dominant and successful organization in the history of professional sports. Under coach Bill Belichick and owner Robert Kraft the organization has been employing the now coined Patriot Way of doing business. The fundamental concept that the team is bigger than any one person; it is the process that wins not the accomplishments of the individual. Coach Belichick is notorious for using players other teams have passed on, drafting players in lower rounds, and favoring role players over superstars. Rarely, if ever, is there news of players holding out and engaging in contract disputes or drama within the Patriots organization.
Many accuse the coach of ruling with an iron fist, however it is hard to dispute the results.
What do you feel is more important, placing people who will work well together or securing the "best" people with the necessary skill set to get the job done?
What is "talent" in your opinion?
What is more important for an organization, culture or results?
What is the success of an organizations leader ultimately judged against?

Answers

Talent is a natural aptitude or skill set that a person possesses. Culture is more important than results for an organization. The success of an organization's leader is ultimately judged against the success of the company or organization as a whole.

Placing people who will work well together is more important than securing the "best" people with the necessary skill set to get the job done. In the statement "You don't hire for skills, you hire for attitude. You can always teach skills" Herb Kelleher emphasized that attitude and character are the key factors in hiring an employee. There is no use of hiring a skilled employee if the person does not have the right attitude, as they might negatively affect the company's culture, environment, and co-workers. Thus, hiring a person who can work well with the company's culture and work environment is important. Talent is a natural aptitude or skill set that a person possesses. A person can have natural talent in fields such as sports, music, art, or science, etc.

Talent is a key factor in recruiting an employee in certain positions, for example, an athlete or a musician. However, in the professional world, along with talent, attitude and character of the employee are also taken into account to decide whether the employee will fit into the company's culture or not. Culture is more important than results for an organization. Culture refers to the company's ethics, norms, and beliefs that exist within the company and create an impact on its employees. Culture plays an important role in determining the environment of a company and hence its productivity. Therefore, it is important for an organization to have a positive and healthy culture to ensure better productivity from its employees. Results, on the other hand, are only a temporary measure of the company's success.The success of an organization's leader is ultimately judged against the success of the company or organization as a whole. A leader is responsible for setting goals and leading the company to achieve them. The goals can vary from revenue, profit, customer satisfaction, or employee satisfaction, etc. The success of a leader is judged based on whether they could lead their company to achieve these goals or not.

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Which of the following statements is TRUE? a. An excess demand for credit exerts an upward pressure on the real rate of interest. b. At rates of interest below the equilibrium rate, there is an excess supply of credit. c. At rates of interest above the equilibrium rate, there is an excess demand for credit. d. An excess supply of credit exerts an upward pressure on the real rate of interest.

Answers

Statement c is true as it correctly describes the relationship between interest rates and the excess demand for credit.

In a market for credit, the equilibrium rate of interest is determined by the intersection of the demand for credit and the supply of credit. When the interest rate is above the equilibrium rate, it means that lenders are offering credit at a higher rate than borrowers are willing to borrow. This leads to an excess demand for credit because borrowers find the interest rate too high and are willing to borrow more at a lower rate. As a result, the excess demand for credit exerts upward pressure on the real rate of interest, as borrowers compete for the limited available credit.

Option a is incorrect because an excess demand for credit exerts downward pressure on the real rate of interest, not upward pressure.

Option b is incorrect because at rates of interest below the equilibrium rate, there is an excess demand for credit, not an excess supply.

Option d is incorrect because an excess supply of credit exerts downward pressure on the real rate of interest, not upward pressure.

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the ambulatory payment classification system is based on the categorization of which services

Answers

The Ambulatory Payment Classification (APC) system is based on the categorization of outpatient services provided by healthcare facilities. It classifies and groups specific procedures, tests, and services into distinct categories for billing and reimbursement purposes.

The APC system primarily focuses on outpatient services provided in hospital settings, such as outpatient departments, ambulatory surgical centers, and emergency departments. It categorizes services based on their clinical similarity and resource utilization.

The services that are categorized under the APC system include a wide range of outpatient procedures, tests, and treatments, such as:

1. Surgical procedures: This includes outpatient surgeries performed in hospital settings, ranging from minor procedures to more complex surgeries.

2. Diagnostic tests: Various diagnostic procedures, such as imaging scans (MRI, CT scan, X-rays), laboratory tests, pathology services, and other diagnostic evaluations, are categorized under the APC system.

3. Therapeutic services: Outpatient treatments and therapies, such as chemotherapy, radiation therapy, dialysis, physical therapy, occupational therapy, and infusion services, are included in the APC system.

4. Emergency department visits: Services provided in the emergency department, including evaluation, treatment, and procedures performed on an outpatient basis, are categorized under specific APC groups.

5. Evaluation and management services: Outpatient visits for medical evaluation, consultation, and management, including office visits and outpatient clinic visits, are classified under the APC system.

The categorization of services under the APC system allows for standardized billing and reimbursement for outpatient services. Each category or group is assigned a specific payment rate, which is based on the average cost and resources required to deliver those services. This system helps to ensure consistency and fairness in reimbursement across different healthcare facilities and providers.

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Mathis Co. at the end of 2014, its first year of operations, prepared a reconciliation between pretax financial income and taxable income as follows: Pretax financial income $ 800,000 Estimated litigation expense 2,000,000 Installment sales (1,600,000) Taxable income $ 1,200,000 The estimated litigation expense of $2,000,000 will be deductible in 2016 when it is expected to be paid. The gross profit from the installment sales will be realized in the amount of $800,000 in each of the next two years. The estimated liability for litigation is classified as noncurrent and the installment accounts receivable are classified as $800,000 current and $800,000 noncurrent. The income tax rate is 30% for all years.

25. The income tax expense is
a. $240,000.
b. $360,000.
c. $400,000.
d. $800,000.

26. The deferred tax asset to be recognized is
a. $0.
b. $120,000 current.
c. $600,000 current.
d. $600,000 noncurrent.

27. The deferred tax liability—current to be recognized is
a. $120,000.
b. $360,000.
c. $240,000.
d. $480,000.

Answers

The income tax expense is $360,000. This is calculated based on the taxable income of $1,200,000 and a tax rate of 30%. The correct answer is option b.

The deferred tax asset to be recognized is $120,000 current. The current answer is option b.

The deferred tax liability—current to be recognized is $120,000. The current answer is option a.

25. The income tax expense is $360,000.

Start with the taxable income of $1,200,000.

Apply the tax rate of 30% (0.30).

Calculate the income tax expense: $1,200,000 * 0.30 = $360,000.

26.The deferred tax asset to be recognized is $120,000 current.

Identify the estimated litigation expense of $2,000,000, which will be deductible in 2016.

Determine the future tax benefit from the deductible expense: $2,000,000 * 0.30 = $600,000.

Since the expense is expected to be paid in 2016, it is classified as a noncurrent liability.

However, only the portion related to the current year (2014) is recognized as a deferred tax asset, which is one-third of the total: $600,000 * (1/3) = $200,000.

Therefore, the deferred tax asset to be recognized is $200,000, classified as current.

27.The deferred tax liability—current to be recognized is $120,000.

Consider the gross profit from the installment sales, which will be realized evenly over the next two years.

The total gross profit is $800,000.

Determine the future tax expense from the installment sales: $800,000 * 0.30 = $240,000.

Since half of the gross profit ($800,000) will be realized in the current year (2014), only that portion is recognized as a deferred tax liability: $240,000 * (1/2) = $120,000.

Therefore, the deferred tax liability—current to be recognized is $120,000.

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what is one of the major factors for success with a marketing campaign?

Answers

One of the major factors for success with a marketing campaign is targeting the right audience.

To achieve success with a marketing campaign, it is crucial to identify and understand the target audience for the product or service being promoted. By accurately defining the target audience, marketers can tailor their messaging, positioning, and promotional strategies to effectively reach and engage the intended consumers.

When a marketing campaign is targeted towards the right audience, it increases the chances of resonating with their needs, preferences, and motivations. This leads to higher levels of relevance and engagement, resulting in improved campaign effectiveness and outcomes.

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Businesses all over America are reporting that there is a growing and dire imbalance between the number of employees they need and the number they have. This happens because of rational behavior regarding economics; employees gain more money from unemployment benefits than from going to work. But what could be done about it that would represent a rational policy for business and/or governments to pursue?

Answers

The businesses throughout America are announcing that there is a rising and dire imbalance between the number of employees they have and the number they require. This can be seen due to the rational behavior of the employees concerning economics.

The problem can be addressed by providing incentives to the workers to return to their work. The government can provide a bonus for the employees who return to their work. In this way, the workers will be attracted to work rather than being unemployed. The policy will help reduce the unemployment rate, and businesses will be able to operate effectively. The businesses can also provide better wages to the workers to retain them. The businesses can also offer other benefits like health care, transportation, and other perks to the employees. By doing so, the workers will feel valued, and they will be motivated to continue working for the businesses.There are also other options that the governments can pursue to tackle the problem. The governments can provide free or subsidized training to the workers. The training will equip the workers with the skills that the businesses require. By doing so, the businesses will be able to hire more skilled workers. It will also help in bridging the skills gap that the businesses are facing.Therefore, there are several ways by which the governments and businesses can address the problem of the growing and dire imbalance between the number of employees they have and the number they require.

The imbalance between the number of employees businesses require and the number they have can be addressed by providing incentives to the workers, better wages, health care, transportation, and other perks to the employees. The governments can also provide free or subsidized training to the workers, which will help in bridging the skills gap and reducing the unemployment rate.

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Suppose that an economy can be described by the following three equations: Okun’s law: Ut – Ut – 1 = 0.4(gyt – 3%)
Philips curve: πt = πt – 1 = – (Ut – 5%)
Aggregate demand: gyt = gmt - πt a) What is the natural rate of unemployment for this economy? [2] b) Suppose that the unemployment rate is equal to the natural rate, and that inflation rate is 8%. What is the growth rate output? What is the growth rate of the money supply? [3] c) Suppose that conditions are as in (b), when in year t, the authorities use monetary policy to reduce the inflation rate to 4% in year t and keep it there. Given this inflations rate and using the Philips curve, what must happen to the unemployment rate in years t, t+1, and t+2?[7] d) Given the unemployment rate and using Okun’s law, what must happen to the rate of growth of output in years t, t + 1 and t + 2? [4] e) Given the rate of growth of output and using the aggregate demand equation, what must be the rate of nominal growth in years t, t +1 and t + 2?

Answers

a) To find the natural rate of unemployment, we can set Ut = Ut-1 and solve for Ut in Okun's law:

Ut - Ut-1 = 0.4(gyt - 3%)

Since Ut = Ut-1, we have:

0 = 0.4(gyt - 3%)

Solving for y, we get:

gyt = 3%

Therefore, the natural rate of unemployment in this economy is 3%.

b) If the unemployment rate is equal to the natural rate (Ut = 3%) and the inflation rate is 8% (πt = 8%), we can use the Phillips curve to find the output growth rate (g) and the money supply growth rate (gm).

From the Phillips curve:

πt = πt-1 - (Ut - 5%)

Substituting the given values:

8% = πt-1 - (3% - 5%)

8% = πt-1 + 2%

πt-1 = 6%

Now, from the aggregate demand equation:

gyt = gmt - πt

Substituting the given inflation rate and solving for g:

3% = gm - 8%

gm = 11%

Therefore, the growth rate of output (gy) is 3% and the growth rate of the money supply (gm) is 11%.

c) In year t, when the authorities use monetary policy to reduce the inflation rate to 4%, we can use the Phillips curve to determine the impact on the unemployment rate in years t, t+1, and t+2.

From the Phillips curve:

πt = πt-1 - (Ut - 5%)

Given that πt = 4%, we can solve for Ut in year t:

4% = πt-1 - (Ut - 5%)

Ut = πt-1 + 1%

Ut = 6% + 1%

Ut = 7%

In year t+1, we can repeat the process:

4% = 4% - (Ut+1 - 5%)

Ut+1 = 5%

In year t+2:

4% = 4% - (Ut+2 - 5%)

Ut+2 = 5%

Therefore, the unemployment rate remains at 7% in year t and then falls to 5% in years t+1 and t+2.

d) Given the unemployment rate and using Okun's law, we can determine the rate of growth of output in years t, t+1, and t+2.

From Okun's law:

Ut - Ut-1 = 0.4(gyt - 3%)

Given that Ut = 7%, we can solve for gyt in year t:

7% - Ut-1 = 0.4(gyt - 3%)

4% = 0.4(gyt - 3%)

gyt - 3% = 10%

gyt = 13%

In years t+1 and t+2, the unemployment rate is 5%. We can solve for gyt in the same way:

5% - Ut-1 = 0.4(gyt - 3%)

2% = 0.4(gyt - 3%)

gyt - 3% = 5%

gyt = 8%

Therefore, the rate of growth of output is 13% in year t and then decreases to 8% in years t+1 and t+2.

e) Given the rate of growth of output (gy) and using the aggregate demand equation, we can determine the rate of nominal growth in years t, t+1, and t+2.

From the aggregate demand equation

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Question one: The president of a big company is concerned about the falling profits. He asked his consultant to look into ways of increasing the profits by increasing production efficiency. After going through the literature, he found that supplying new tools and offering employees specialized training will increase efficiency. Also, helping them in the job during the initial stages will be beneficial. Moreover, giving job autonomy will add to their efficiency, however, previous research indicates that those over 60 years do not significantly increase their efficiency despite all these changes. Based on the above determine the following 1. The theoretical framework 2. All necessary hypotheses. 3. The Time horizon 4. The Level of analysis.

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1. Theoretical Framework: The theoretical framework of the above scenario will be efficiency.

It is concerned with improving the quality and productivity of work and reducing the cost and time taken for production. The theoretical framework of the scenario will also cover aspects such as job autonomy, specialized training, and the initial stages of the job. 2. Necessary Hypotheses: The necessary hypotheses for the above scenario will be: Offering specialized training to employees will increase their efficiency. Supplying new tools to the employees will increase their efficiency. Helping employees in the job during the initial stages will benefit the company. Job autonomy will add to employees' efficiency. However, employees over 60 years of age may not significantly increase their efficiency despite all these changes.3. Time Horizon: The time horizon for the above scenario will be the long-term. The reason for this is that the changes mentioned above are fundamental changes and require time to show their impact on the company's efficiency and profits. The specialized training, new tools, and job autonomy, along with the initial stages of job support, are not quick fixes. It will take time for the employees to adjust to the new changes and adapt to the new tools and training.4. Level of Analysis: The level of analysis for the above scenario will be the organizational level The changes are not aimed at individual employees, but the entire organization.

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Question stion 3 12 points Sa Assume an oil drilling project had an estimated benefit of $120,000 an estimated cost of $80,000 but there is a 40% chance of having an oil spil that would cost $60,000. Is this project worth doing? Explain why and identify the net expected value (total expected benefits total expected costs) for this project

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Yes, the oil drilling project is worth doing. The expected value for the project is $60,000, which is the net expected value obtained by deducting the expected cost of $98,000 (the sum of $80,000 and $18,000, which is 40% of $60,000) from the expected benefit of $120,000.

The expected benefit of the project is $120,000. This is the estimated financial gain that the project would bring, assuming there is no oil spill. The expected cost of the project is $80,000. This is the estimated financial outlay required to undertake the project.

there is a 40% chance that there would be an oil spill that would cost $60,000. Therefore, the expected cost of the project is not just $80,000 but also includes the cost of the oil spill, which is 40% of $60,000 or $24,000. the total expected cost of the project is $80,000 + $24,000 = $98,000. Since the expected benefit of the project is greater than the total expected cost, the project is worth doing.

The net expected value of the project is $22,000, which is obtained by subtracting the total expected cost of $98,000 from the expected benefit of $120,000. This means that, on average, the project is expected to generate a positive net return of $22,000.

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a) Read the following statements carefully and state whether they are TRUE, FALSE or UNCERTAIN (ambigous). Ensure to Justify your answers: i. A Consumer will always buy more of a good when the price declines. [3 marks) ii. The marginal cost and the average variable cost are the same for each unit of output [3 marks) A Monopolist will choose to operate only in a market where the market demand is perfectly inelastic [3 marks) iv. In a perfectly competitive market, the demand curve is perfectly inelastic implying that the market price is equal to the marginal revenue.

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a) i. The statement is UNCERTAIN (ambiguous). Justification: The statement may not always be true because different consumers have different purchasing behaviors.

There are some instances when a consumer may buy less even when the price of the good declines. For example, a consumer may reduce their demand for a product when the price declines if they perceive that the quality of the product has decreased or they no longer need the product. Additionally, some consumers may not have enough money to buy more even if the price of a good declines. ii. The statement is TRUE. Justification: Marginal cost is the cost of producing one additional unit of a good or service.

Average variable cost is the variable cost of producing one unit of a good or service. In a situation where the average variable cost is equal to the marginal cost for each unit of output, it implies that there is no change in the cost of producing one unit. Therefore, the statement is true. iii. The statement is FALSE. Justification: A monopolist can operate in any market structure as long as they have the ability to influence the price of their product. This is because a monopolist is the only supplier of a product and has significant control over the price of their product.

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A contract is under consideration which would require 1,400 hours of direct labour. There is spare capacity of 500 hours of direct labour, due to the cancellation of another order by a customer. The other time would have to be found by asking employees to work in the evenings and at weekends, which would be paid at 50% above the normal hourly rate of R15. Alternatively, the additional hours could be found by switching labour from other work which earns a contribution of R5 per hour. Required: Calculate the relevant cost of direct labour if the contract is accepted and undertaken.

Answers

Answer:

The relevant cost of direct labor if the contract is accepted and undertaken would be R22.50 per hour.

This is because the additional hours could be found by switching labor from other work which earns a contribution of R5 per hour.

The relevant cost of direct labor if the contract is accepted and undertaken is R36,000. The relevant cost of direct labor if the contract is accepted and undertaken is R29,250.

The relevant cost of direct labor is the cost of direct labor that is incurred to produce the product or service. It is calculated as the hourly wage rate multiplied by the number of hours worked plus any additional cost that may be incurred in the form of overtime or premium payments.

The calculation of the relevant cost of direct labor is as follows:

Direct labor required = 1,400 hours

Spare capacity of direct labor = 500 hours

Additional hours required = 1,400 - 500 = 900 hours

The total cost of direct labor would be calculated based on the following two options:

Option 1: Employees to work in the evenings and at weekends (paid at 50% above the normal hourly rate of R15)The cost of direct labor per hour would be:

R15 × 50% = R7.50

Additional cost per hour = R7.50

Total cost per hour = R15 + R7.50 = R22.50

Total cost of direct labor = Total hours required × Total cost per hour= 900 × R22.50= R20,250

Switching labor from other work (earns a contribution of R5 per hour)The additional contribution per hour is R5 so the net cost of direct labor would be:

Total cost per hour = R15 - R5 = R10

Total cost of direct labor = Total hours required × Total cost per hour= 900 × R10= R9,000

Therefore, the relevant cost of direct labor if the contract is accepted and undertaken is the sum of the above two options:

R20,250 + R9,000 = R29,250

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11. Alisuag, Go and Palatino formed a partnership on January 1, 2016 with the capital contributions of P300,000, P500,000 and P200,000, respectively. For the year ended December 31, 2016, the partnership reported profit of P460,000. Profit will be distributed based on the following scheme: Salaries of P30,000, P45,000 and P65,000 are given to Alisuag, Go and palatino, respectively; 5% interest on intial capital contributions; bonus to Alisuag of 15% of profit after deducting bonus but before deducting salaries and interest; and any remainder divided equally. Answer the following: a) Compute for the Bonus to Alisuag; b) how much is the share of Alisuag of the profit; c) how much is the capital balance of Go after the profit distribution; and d) how much is the capital balance of Palatino at the end of December 31, 2016.

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a. Bonus of Alisuag:Step 1: Computing for the total amount of salaries given:Alisuag = P30,000Go = P45,000Palatino = P65,000Total salaries = P140,000Step 2: Computing for the interest on initial capital contribution:Total capital contributions = P300,000 + P500,000 + P200,000= P1,000,0005% of P1,000,000 = P50,000Step

a. Bonus of Alisuag:Step 1: Computing for the total amount of salaries given:Alisuag = P30,000Go = P45,000Palatino = P65,000Total salaries = P140,000Step 2: Computing for the interest on initial capital contribution:Total capital contributions = P300,000 + P500,000 + P200,000= P1,000,0005% of P1,000,000 = P50,000Step 3: Computing for the profit after deducting salaries and interest:Total expenses = P140,000 + P50,000= P190,000Net income = P460,000 – P190,000= P270,000Step 4: Computing for the bonus of Alisuag:Bonus of Alisuag = 15% of P270,000 = P40,500Therefore, the bonus of Alisuag is P40,500.b. Share of Alisuag from the Profit:Alisuag’s share in the profit is computed as follows:Salaries = P30,000 + P50,000 = P80,000Interest = P50,000Bonus = P40,500Share in the remainder = (P460,000 - P80,000 - P50,000 - P40,500) / 3= P96,167Total share of Alisuag from the profit = P80,000 + P50,000 + P40,500 + P96,167= P266,667Therefore, Alisuag's share from the profit is P266,667.c. Capital balance of Go after profit distribution:Capital contribution of Go = P500,000Interest = P50,000Salaries = P45,000Share in the remainder = (P460,000 - P190,000 - P45,000 - P50,000) / 3= P58,333Total amount received by Go = P500,000 + P50,000 + P45,000 + P58,333= P653,333Therefore, the capital balance of Go after profit distribution is P653,333.d. Capital balance of Palatino after profit distribution:Capital contribution of Palatino = P200,000Interest = P50,000Salaries = P65,000Share in the remainder = (P460,000 - P190,000 - P65,000 - P50,000) / 3= P51,667Total amount received by Palatino = P200,000 + P50,000 + P65,000 + P51,667= P366,667Therefore, the capital balance of Palatino after profit distribution is P366,667.

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Dunn Company incurred the following costs while producing 425 units: direct materials, $7 per unit, direct labor, $30 per unit; variable manufacturing overhead, $10 per unit total fixed manufacturing overhead costs, $5.950, variable selling and administrative costs, $2 per unit; total fixed selling and administrative costs, $3,400. There are no beginning inventories What is the operating income using vanable costing if 350 units are sold for $190 each? OA $37,900 OB. $47.250 OC. $38.950 OD. $38.600

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The operating income using variable costing, when 350 units are sold for $190 each, is $40,000.

to calculate the operating income using variable costing, we need to consider the variable costs associated with producing and selling the units, as well as the fixed costs.

given:- number of units produced: 425

- direct materials cost per unit: $7- direct labor cost per unit: $30

- variable manufacturing overhead cost per unit: $10- variable selling and administrative costs per unit: $2

- total fixed manufacturing overhead costs: $5,950- total fixed selling and administrative costs: $3,400

- number of units sold: 350- selling price per unit: $190

first, let's calculate the variable manufacturing cost per unit:

variable manufacturing cost per unit = direct materials cost per unit + direct labor cost per unit + variable manufacturing overhead cost per unit                                    = $7 + $30 + $10

                                   = $47

next, we can calculate the variable selling and administrative cost per unit:variable selling and administrative cost per unit = variable selling and administrative costs per unit

                                              = $2

now, let's calculate the total variable costs for the units sold:total variable costs for units sold = variable manufacturing cost per unit * number of units sold + variable selling and administrative cost per unit * number of units sold

                                 = $47 * 350 + $2 * 350                                  = $16,450 + $700

                                 = $17,150

next, let's calculate the total fixed costs:total fixed costs = total fixed manufacturing overhead costs + total fixed selling and administrative costs

                = $5,950 + $3,400                 = $9,350

now, we can calculate the operating income using variable costing:

operating income = (selling price per unit * number of units sold) - total variable costs - total fixed costs                = ($190 * 350) - $17,150 - $9,350

               = $66,500 - $17,150 - $9,350                = $40,000 none of the provided answer choices (oa, ob, oc, or od) match this amount. please double-check the answer s given.

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1- What are the advantages to a company using a joint venture rather than buying or creating its own wholly owned subsidiary when entering a new international market?
2-Explain the advantages and disadvantages of outsourcing.
3-Describe how the SBA (Small Business Administration) can help entrepreneurs and small businesses in their export ventures.
Short Answers..

Answers

1. Joint ventures offer shared risks, local expertise, and established networks in international markets.

When entering a new international market, a company may choose a joint venture over a wholly owned subsidiary for several reasons. Joint ventures allow companies to share risks, costs, and expertise with a local partner. By partnering with a local entity, the company gains access to their established networks, market knowledge, and understanding of cultural and legal complexities.

This can expedite market entry and reduce the need for significant capital investment compared to setting up a wholly owned subsidiary. They also provide access to local knowledge, expertise, and established distribution networks, enabling faster market entry and reducing barriers to entry.

2. Outsourcing provides cost savings, specialized skills, but may lead to loss of control and communication issues.

Outsourcing can bring various advantages to companies. It can result in cost savings as companies can access cheaper labor markets or benefit from economies of scale. Outsourcing also allows access to specialized skills and expertise that may not be available internally. It can increase efficiency and flexibility by focusing on core competencies and reallocating non-core activities to external vendors.

However, outsourcing also has its drawbacks. Companies may face challenges in maintaining control over outsourced activities, and there may be quality concerns if vendors do not meet expectations. Communication issues, data security risks, and potential negative impact on employee morale are additional factors to consider.

3. The SBA supports entrepreneurs with resources, financing, and government programs for exporting ventures.

The Small Business Administration (SBA) plays a crucial role in assisting entrepreneurs and small businesses with their export ventures. They provide resources and support through various programs. For example, the SBA offers export loan programs that help small businesses obtain financing for export-related activities. They also provide export counseling services, which include guidance on market research, export planning, and navigating export regulations.

Additionally, the SBA offers training programs and workshops to educate entrepreneurs about international trade and export opportunities. By providing these services, the SBA aims to empower small businesses to expand into global markets and successfully navigate the complexities of exporting.

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For which of the following accounts and assertions is an auditor likely to perform their substantive testwork at an interim date, with rollforward procedures to the year-end balance sheet date?
I. Existence of Cash
II. Occurrence of Revenue
III. Completeness of Accrued Liabilities

O I and II only
O I and III only
O II and III only
O II only

Answers

The correct answer is:

O II and III only

An auditor is likely to perform substantive testwork at an interim date, with rollforward procedures to the year-end balance sheet date, for the occurrence of revenue (assertion II) and the completeness of accrued liabilities (assertion III).

For the existence of cash (assertion I), it is generally more appropriate to perform substantive procedures closer to the year-end, as cash balances can change frequently and significantly. Therefore, substantive testwork for cash is typically conducted near the year-end date rather than at an interim date.

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What is the foundation technology for Web services? A) XML B) SOAP C) HTML D) UDDI

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The foundation technology for web services is a combination of XML (eXtensible Markup Language) and SOAP (Simple Object Access Protocol). XML is used for structuring and organizing data, while SOAP is a protocol for exchanging structured information in web services.

These technologies provide a standardized way for different systems to communicate and share data over the internet. Web services are a technology used for interconnecting different software applications over the internet, allowing them to communicate and share data. The foundation technology for web services consists of XML and SOAP.

XML serves as the basis for structuring and organizing data in a standardized format. It provides a set of rules for defining custom elements, attributes, and data types, enabling the representation of complex data structures. XML is a platform-independent language, making it suitable for exchanging data between different systems regardless of their programming languages or operating systems.

SOAP, on the other hand, is a protocol that defines a set of rules for exchanging structured information in web services. It utilizes XML as the format for representing the data being transmitted. SOAP enables the creation of remote procedure calls, where one application can invoke a method or request data from another application over a network.

Together, XML and SOAP form the foundation technology for web services. XML provides the means to structure and organize data, while SOAP defines the protocol for exchanging that data in a standardized manner. This combination allows for seamless communication and integration between different software systems over the internet.

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Explicit cost (bought in the market) and implicit cost (owned by the company and the owner) Juan and Julia contributed $50,000 of their own money to the company They bought equipment for $3,000 They hired an employee with a salary of $20,000 Juan quit his job where he earned $30,000 Julia quit part of her job where she earned $15,000 Purchases of materials for the business were $10,000 At the end of the year the value of the equipment is $28,000 · A business loan of $100,000 pays 6% annual interest Based on the above data, what value is recognized as economic depreciation? . .

Answers

At the end of the year, the equipment's value is $28,000, which means that the equipment's economic depreciation is $3,000 - $28,000 = -$25,000. The business loan of $100,000 pays 6% annual interest, which is an explicit cost of $6,000.

Explicit cost refers to the cost of production that a firm has to incur to stay in the market. This cost arises when a company purchases the goods or services from the market for their production. This includes the cost of raw materials, wages, rent, transport, etc.

Explicit cost is also known as out-of-pocket costs because they are paid out of the firm's cash. On the other hand, implicit costs are the opportunity cost of production that arises when a firm utilizes the resources that they already own. This cost is not visible, unlike explicit cost, as it is the cost of foregoing other opportunities that would have generated income for the firm.

This cost includes the depreciation of equipment, the forgone rent that could be earned from a company-owned building, etc. Julia and Juan contributed $50,000 of their own money to the company, which is considered an implicit cost as it is the opportunity cost of not investing that money elsewhere.

The purchases of materials for the business are considered explicit costs as the firm had to buy them from the market for production. The business hired an employee with a salary of $20,000, which is also an explicit cost. Juan quit his job, which is an implicit cost, as it represents his forgone wage of $30,000. Julia also quit a part of her job, which is also an implicit cost, as it represents her forgone wage of $15,000. The equipment purchased for $3,000 is an explicit cost.

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Case Study Project
There are many students enrolled in the management information systems major, some of whom have completed the number of this year and some are about to graduate. We have the student Ahmed, who is one of the students who completed 90 hours at the university and his average is 4.25 out of 5. He has a desire to join one of the leading companies in the field of petroleum or the field of Telecommunications or technology and technology. Ahmed obtained high grades in the subjects of the specialization, and he is academically and academically superior to some extent, and he is an ambitious person, but he does not have good knowledge of how to enter the labor market, and he lacks good experience
Required
3) What professional courses should he take? What is the strategy and plan that he should follow in order to obtain it before graduating?
4) What are the most important aspects that he should take into account before entering the labor market? What are the problems and obstacles that can be encountered? And what are the solutions?

Answers

3) Ahmed should consider taking professional courses that are relevant to the industries he is interested in, such as courses on data analysis, database management, programming languages, project management, and digital marketing. He can also consider obtaining certifications in these areas, such as Microsoft Certified Solutions Expert (MCSE), Certified Information Systems Security Professional (CISSP), and Project Management Professional (PMP). To obtain these courses before graduating, Ahmed should create a plan that includes researching the available courses, selecting the most relevant ones, and scheduling them around his academic commitments. He should also consider taking online courses or attending weekend classes to make the best use of his time.

4) Before entering the labor market, Ahmed should take into account some important aspects, such as:

- Researching the companies he is interested in and their hiring practices, culture, and values.
- Networking with professionals in his field, attending job fairs and career events, and building his online presence on professional platforms such as LinkedIn.
- Preparing a strong and customized resume and cover letter that highlight his skills, achievements, and relevant experience.
- Practicing his communication and interview skills, and preparing for potential interview questions.
- Being open to entry-level positions and internships that can provide him with valuable experience and networking opportunities.

Some of the problems and obstacles that Ahmed may encounter include:

- Lack of relevant experience, which can make it difficult to compete with other candidates who have more experience.
- Limited job opportunities in his desired industry or location.
- Uncertainty about the job market and the impact of economic conditions on hiring practices.
- Difficulty in finding a job that aligns with his interests and goals.

To overcome these obstacles, Ahmed can consider the following solutions:

- Volunteering or taking on internships to gain relevant experience and build his skills.
- Expanding his job search to include different industries or locations.
- Networking with professionals and seeking advice from mentors.
- Being flexible and open to different job opportunities that can provide him with valuable experience and help him grow his skills and knowledge.
- Continuously learning and updating his skills to stay competitive in the job market.

3) Professional courses that Ahmed should take are: He should take a course or two in the fields he's interested in such as a course on petroleum engineering, telecommunications engineering, or software engineering, as these courses will allow him to enhance his knowledge of the fields he is interested in.

He may also consider taking courses on programming languages and coding. Besides that, he can take courses in soft skills such as communication, problem-solving, and critical thinking skills to improve his professional abilities. To obtain the plan and strategy, Ahmed should follow these steps: First, Ahmed should identify the job that he wants and research the skills and qualifications required for that job. He should then research the companies that he is interested in working for and what their job requirements are. Ahmed should consider internships, summer jobs, or other job opportunities to gain work experience.

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Important research question:

In market research, Big Data and Web analytics have been used extensively to collect valuable customer information. Identify the likely ethical challenges that can be faced by managers who utilize this type of data.

In your response;

1. Cite at least two research journal articles and one research textbook as sources of evidence.

2. using between 1000 and 1400 words.

Answers

Market research is an essential activity that has been embraced by many businesses to ensure that they maintain a competitive edge in the market. Big data and web analytics are some of the techniques used to collect valuable customer information.

The data collected can be personal and sensitive, leading to privacy concerns. Consumers may not be aware that their data is being collected, and in some cases, their data may be used without their consent (Stahl et al., 2016). This raises concerns about the legality of data collection and usage.

Managers must ensure that the data collected is accurate and reliable and that they use the right tools to analyze and interpret it (Kaplan & Haenlein, 2016). Finally, the use of big data and web analytics can raise concerns about cybersecurity.

These challenges include privacy concerns, biases in decision-making, issues of data quality, and cybersecurity. To overcome these challenges, managers must ensure that they collect data legally and with the consent of their customers. They must also use the right tools to analyze and interpret the data and ensure that it is accurate and reliable.

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Out of the seven components of the marketing mix (product, price, place, promotion, people, process, and physical evidence), which two should be considered the most important for a service company/brand of your choice? Justify your answer carefully.

Answers

The two most important components of the marketing mix for a service company/brand are people and process.

People: In a service-oriented business, the people factor plays a crucial role as the service is delivered by individuals who directly interact with customers.

The quality of the service largely depends on the knowledge, skills, and attitudes of the employees. They are the face of the company and have a significant impact on customer satisfaction and loyalty.

The employees should possess the necessary expertise, training, and customer service skills to provide a positive experience. They should be able to understand and meet customer needs, handle inquiries and complaints effectively, and create a personalized and engaging interaction.

Exceptional employees can build long-lasting relationships with customers and generate positive word-of-mouth referrals, which are valuable for service businesses.

Process: The process component refers to the set of activities and procedures involved in delivering the service. A well-defined and efficient process ensures consistent quality, reduces errors, and enhances customer satisfaction.

It involves the sequence of steps taken from the moment a customer engages with the company until the service is delivered and beyond.

An effective process ensures that customer requests are handled promptly, accurately, and with minimal hassle. It includes elements such as appointment scheduling, service delivery timelines, customer feedback mechanisms, and issue resolution procedures.

By focusing on process optimization, a service company can streamline operations, reduce costs, and improve service quality, ultimately leading to higher customer satisfaction and loyalty.

While all components of the marketing mix are important, people and process hold particular significance for service companies. People directly interact with customers and can significantly influence their experience, making it crucial to invest in hiring, training, and retaining skilled and customer-centric employees.

Moreover, an efficient and well-designed process ensures consistent service delivery and customer satisfaction. By prioritizing these two components, a service company can build a strong reputation, differentiate itself from competitors, and cultivate long-term customer relationships.

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Which of the following is a feature most associated with the waterfall software-development methodology? O Embraces change O Features are delivered continuously Aim to show the client a working prototype of the product as quickly as possible O Continuous Integration and Testing Client knows what their final product will look like in advance

Answers

The feature most associated with the waterfall software development methodology is that the client knows what their final product will look like in advance.

The waterfall methodology is a traditional, sequential approach to software development that follows a linear progression from one phase to another. One of the distinctive features of the waterfall methodology is that the client knows what their final product will look like in advance. This means that extensive planning and requirements gathering are conducted at the beginning of the project, and the entire scope of the project is defined and documented upfront.

Unlike agile methodologies that embrace change and deliver features continuously, the waterfall methodology aims to provide a clear and fixed plan. It emphasizes a comprehensive understanding of the project requirements and expectations from the outset, aiming to minimize the need for changes or iterations once development begins. The focus is on following the predetermined plan, completing each phase sequentially, and delivering the final product that matches the initial specifications.

While this approach can provide stability and predictability in terms of project scope and deliverables, it may not be as flexible or adaptable to changing requirements or evolving client needs. The waterfall methodology suits projects where the client's requirements are well-defined and unlikely to change significantly throughout the development process

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Which of the following organizations is most likely to benefit from external sources of recruitment?
a.
An organization that emphasizes promotion and career development of employees
b.
An organization that faces rapidly changing competitive environments and conditions
c.
An organization that emphasizes reducing recruitment costs

Answers

The organization that is most likely to benefit from external sources of recruitment is an organization that emphasizes reducing recruitment costs.

Organizations often rely on both internal and external sources of recruitment to find qualified candidates for job openings. However, depending on the organizational needs, some organizations may prefer to use one source of recruitment over the other.

The organization that is most likely to benefit from external sources of recruitment is an organization that emphasizes reducing recruitment costs. The organization can save time and money by outsourcing recruitment services, such as job postings, job descriptions, applicant screening, and interviewing. This reduces the burden on the internal human resources department, enabling it to focus on more critical areas such as employee development, employee training, and employee engagement. Additionally, external recruitment sources, such as job boards, social media, recruiting agencies, and job fairs, can attract a broader pool of candidates, enabling the organization to choose from a more diverse talent pool.

An organization that emphasizes promotion and career development of employees, or an organization that faces rapidly changing competitive environments and conditions, may prefer to use internal sources of recruitment. This is because internal sources of recruitment can be used to identify employees who have the necessary skills, experience, and qualifications for job openings within the organization, promoting career development and employee retention. However, these organizations may still use external sources of recruitment to supplement their internal recruitment efforts.

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