which of the following is not one of the four main components in leavitt's diamond?

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Answer 1

Four main elements make up Leavitt's Diamond. Work, People, Structure, and Technology are these. Systems is the option that is NOT one of the four primary components in Leavitt's diamond because tasks are equal to "work" according to the choices provided.

A model explaining organisational transformation was presented by American professor Harlod J. Leavitt in the beginning of the 1960s. The structure, task, technology, and people components of organisational transformation are the four main pillars of this concept. These four components work together and depend on one another. To symbolise the interdependence of all of them, Professor Leavitt arranged them in a square form. Leavitt's Diamond Model is the common name for this square shape since it resembles a diamond.

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Related Questions

Which of the following conditions make a good suitable for use as a medium of exchange? O A. The good must be acceptable to that is, usable by) most buyers and sellers. B. The good should be durable, valuable relative to its weight, and divisible. C. The good should be of standardized quality, so that any two units are identical. D. All of the above conditions must be met. What is fiat money?

Answers

The item should be long-lasting, valuable in relation towards its mass, and divisible. A good is suitable to be used as a medium of exchange if the following conditions are met.

What exactly is meant by "exchange"?

The act of exchanging or receiving something in exchange for something else: trade. a prisoner exchange. : the process or act of replacing one item for another. : mutual wanting to give and receiving

What is a financial means of exchange?

A exchange medium is a device or system that facilitates the selling, purchase, or transfer of goods among parties. Currency is the exchange medium in modern economies.

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when the u.s. aggregate demand curve shifted to the left during the great depression, a. real gross domestic product (gdp) decreased. b. stock prices increased. c. the unemployment rate decreased. d. real wealth increased. e. the price level increased

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During the Great Depression, the U.S. aggregate demand curve shifted to the left, in part, because: the U.S. authorities diminished the supply of money.

The Great Recession used to be exclusive from different recessions due to the fact that World War II in that: the typical economic system took a long way longer to get better than the average.

What motives mixture demand to shift to the left?

The aggregate demand curve tends to shift to the left when complete client spending declines. 2 Consumers would possibly spend less because the value of residing is rising or due to the fact authorities taxes have increased. Consumers may additionally decide to spend less and shop extra if they expect expenses to upward shove in the future.

There is a clear relationship between unemployment and inflation: inflation is low all through intervals of high unemployment and as unemployment declines inflation price increases.

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allen is recording payroll that was processed outside. which quickbooks function would be most useful?

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Allen is recording payroll that was processed outside.  journal entry quick books function would be most useful.

The QuickBooks accounting software suite was developed and is offered for sale by Intuit. The first version of Quicken did not function as a "double-entry" accounting program. Small and medium-sized businesses are the main target market for QuickBooks products, which were initially released in 1983. They provide on-premises accounting programs as well as cloud-based versions that collect payments from clients, manage and pay bills, and manage payroll. The inaugural QuickBooks release was the DOS version, which was built on the Quicken codebase. The Windows and Mac versions, which shared a different codebase, were built on the In-House Accountant software that Intuit had acquired. The program was preferred by small business owners who lacked fundamental accounting expertise. The program quickly accounted for up to 85% of the small business as a result.

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under provisions of the investment advisers act of 1940, investment advisers that maintain custody of client securities are required to do all of the following except a) arrange for a surprise audit by an independent public accounting firm at least annually and subsequently file a report of the examination with the sec b) keep copies of all confirmations sent to clients c) send an itemized statement to clients at least monthly d) maintain a separate ledger for each client showing all purchases and sales

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under provisions of the investment advisers act of 1940, investment advisers that maintain custody of client securities are required to do all of the following except [C] send an itemized statement to clients at least monthly.

What is required by the Investment Advisers Act of 1940?

With few exceptions, this Act of 1940 mandates that businesses or single proprietors who get paid for advising people on securities investments register with the SEC and abide by rules meant to safeguard investors.

Customers must receive statements from investment advisers every three months, not every month if they keep cash or securities in their possession.  

Therefore, The other options are all true statements, so none of them are exempt from the rules.

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the current account will fall if part 2 a. the real exchange rate appreciates and disposable income goes down. b. the real exchange rate depreciates or disposable income goes down. c. the real exchange rate appreciates or disposable income goes up. d. the real exchange rate depreciates and disposable income goes up

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The current account will fall if part b) the real exchange rate rises or disposable income rises.

Explanation:

The current account is concerned with the exchange of goods and services between a country's domestic market and the rest of the world. When a country imports more than it exports, its current account balance falls. It will be the case when domestic consumers have more disposable income to spend, increasing demand for both domestic and imported goods. Simultaneously, as the exchange rate rises, the value of the domestic currency rises, allowing domestic consumers to purchase more imported goods at a lower relative price.

In economics, a country's current account records the value of its exports and imports of both goods and services, as well as international capital transfers. It is one of two components of the country's balance of payments; the other is the capital account.

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advantages of digital marketing rapid technological change has had an impact on consumer purchasing habits.

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Customers Have Higher Expectations. Consumers' expectations are at an all-time excessive as a end result of the have an effect on of technology.

With digital pioneers always raising the bar, your clients evaluate the journey of shopping for from you to your competitors and the trip they receive from Amazon, Netflix, etc.

How digital advertising can appreciably affect the purchaser shopping for process?

Digital advertising and marketing approves buyers to tailor their buying experiences. It has been observed that customers decide on on the spot gratification to learning new products. A brand's digital content can be crafted and modified to offer tailor-made purchasing experiences. This will have a widespread influence on purchaser purchases.

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what should determine an actual profit? extraordinary events net income total operating results and consistent net income material losses verses revenue

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Total operating results and consistent net income determines an actual income.

What is income?Income refers to the ability to consume and save earned by a business over a specified period of time and is generally expressed in money. Income is difficult to define conceptually and definitions vary by region. Income is money received by an individual or business  in return for doing work, producing goods , services. While individuals usually earn their income through wages or salaries, businesses generate income from the sale of goods or services that exceed their production costs. His three most important types of income are earned income, passive income, and portfolio income. Earned income consists of wages, salaries, tips and commissions. Passive or unearned income is derived from rental properties, royalties, and limited partnerships. Portfolio income includes interest, dividends and capital gains on investments.

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g if the federal reserve bank wants to strengthen the u.s. dollar; a. what actions will it take?

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If the federal reserve bank wants to strengthen the US dollar then changes in the federal funds rate can impact the US dollar. When the Federal Reserve increases the federal funds rate, it typically increases interest rates throughout the economy, which tends to make the dollar stronger.

The higher yield attracts investment capital from investors abroad seeking higher returns on bonds and interest-rate products. Increases or decreases in the fed funds rate have correlated fairly well with moves in the US dollar exchange rate versus other currencies. However, the fed funds rate has a far more sweeping impact on the economy as a whole.

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andrew carnegie felt no responsibility to workers and wanted to get rid of the unions in his facilities. yet, workers felt an ownership toward their jobs. what impact did these opposing views have on society?

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The impact led to:  It created hostility in the society.

What was the major issue?

In order to have more control over the working environment and boost revenues, Carnegie wants to do away with the union. The steel mill needs to be reorganised, says Carnegie. Unskilled personnel would divide up complex activities that were formerly completed by skilled workers.Daily 12-hour shifts throughout the week. The Fourth of July was the only holiday that Carnegie gave his employees; the rest of the year, they toiled away like draught animals.It led to huge protest and issues in the workers.

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If the market price is $1,100, the combined totalcost of all participating sellers is

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The prices and quantities that would take place in a market with perfect competition are those that are socially efficient. This occurs at price B and quantity Y, when marginal cost equals demand.

A market's overall surplus serves as a gauge for the general well-being of all members. Combined consumer and producer surplus make up this amount. Consumer surplus is the gap between what customers are prepared to pay and what they actually pay for a good. Total surplus in a market is the sum of production surplus and consumer surplus. The total area under the demand curve and above the price serves as a proxy for the total surplus in a market. The producer's total gain (or producer surplus) is shown as the area of the triangle between P(i) and the supply curve when the producer's total cost (the triangle under the supply curve) is subtracted from his total income (the rectangle).

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paula works in the services department at a subaru car dealership. paul orders car parts directly from subaru because its parts are created specifically to fit and function properly in its vehicles. which advantage of standardization does this scenario illustrate?

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The purpose of standardization is to guarantee consistency among certain business procedures. Standardization focuses on how products are made, how organizations run, the technology they utilize, and how certain required processes are implemented or carried out.

How would you define standardization?

In order to standardize a specific industry, standards-based and comparable technology and processes must be developed, promoted, and perhaps mandated. Technology standards can impose requirements on the caliber and consistency of a technology and guarantee its compatibility, interoperability, and safety.

With an example, define standardization?

Standardization aims to impose a degree of consistency or uniformity to specific procedures or operations within the chosen context. The generally accepted accounting principles (GAAP), which all businesses listed on American stock exchanges are required to follow, are an illustration of standardization.

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which of the following is most important to the daily operations of a business?

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The correct option is C. Cash. Cash is another name for money. Bank accounts and marketable securities, such as government bonds and banker's acceptances, are typically included in the definition of "cash" in a business context.

Cash is defined in economics as money that is present in the form of coins and banknotes. Cash is defined as current assets in bookkeeping and financial accounting, which include currency or currency equivalents that may be obtained immediately or almost immediately (as in the case of money market accounts). Cash is viewed as a reserve for payments, as a safety net in the event of a structural or unavoidable negative cash flow, or as a means of preventing a decline in the financial markets. Money or coins that are legal tender can be used to pay for goods, debts, or services. Additionally, as stated by a corporation, it occasionally includes the worth of assets that can be quickly converted into cash.

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Why is the accrual-based income statement superior to a cash-based income statements in measuring profitability? (Select all that apply.)

It reflects well the operating activities of the business and the best measure of a company’s profitability during the period.

It reports the expenses incurred in generating the revenues regardless of when the cash was paid.

It reports the revenues generated regardless of when the cash was collected.

Answers

The accrual-based income statement superior to a cash-based income statements in measuring profitability because It reports the expenses incurred in generating the revenues regardless of when the cash was paid.

What distinguishes the accrual basis of accounting from the cash basis of accounting?

When money is received or spent, it is recorded as revenue using the cash foundation of accounting. When using the accrual basis of accounting, revenues are recorded as they are earned and expenses as they are incurred.

What is an income statement with an accrual basis?

Accounting on an accrual system records revenue and corresponding costs as they are incurred, rather than when money is exchanged. Accordingly, businesses report revenue when it is earned rather than when it is received.

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compute the contribution margin and the segment margin of each division and the company as a whole. what will be the impact on net income if the magazine division is eliminated?

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The magazine division's net income would plummet to $24,540 if Anderson Publishing were to disappear. The book division's gross profit was $4,682,500, the magazine division was $969,800, and the contribution margin for both was $5,625,000 and $2,016,100.

The Anderson Publishing contribution margin income statement and fixed cost allocation computations are presented in full below.

Section for contribution margin income statement

                        Book Division  Magazine Division                 Total

                        8,200,000        3,469,200                             11,669,200

Less Variable cost:

The component of the cost of goods supplied that is variable

                         2,400,000       1,196,400                               3,596,400

Variable operating cost  

                        175,000            256,700                                 431,700

Contribution margin  

                        5,625,000        2,016,100                               7,641,100

Less traceable fixed cost

                         1,997,100         987,440                                 2,984,540

Segment margin

                         3,627,900        1,028,660                             4,656,560

Less common fixed cost

                         2,076,400        1,526,960                             3,603,360

Net profit           1,551,500        (498,300)                               1,053,200

Calculations

Traceable fixed cost of Magazine division

= (1,303,000 × 20%) + (1,211,400 × 60%) = $987,440

Common fixed cost of Magazine division

= (1,303,000 + 1,211,400) - 987,440 = 1,526,960

Traceable (direct) fixed cost of Book division

= (1,117,500 × 20%) + (2,956,000 × 60%) = $1,997,100

Common fixed cost (untraceable) of Book division

= (1,117,500 + 2,956,000) - 1,997,100 = $2,076,400

If the magazine division is discontinued, Anderson Publishing may completely avoid or remove the direct fixed cost of $987,440 for the magazine segment.

However, the Magazine division's Common Fixed Cost of $1,526,960 cannot be avoided.

Estimating net income in the event that the Magazine Division is abolished

Particulars                                                                                 $

The segment margin of the Book division                             3,627,900

Less common fixed cost (2,076,400 × 1,526,960)                 3,603,360

Net income                                                                                24,540

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Which of the following is true of the balance sheet presentation of the Allowance for Bad Debts?

(A.) It is reported as a current liability.

(B.) It is reported as an operating expense.

(C.) It is reported as a separate, independent line item under current assets.

(D.) It is shown as a contra account related to accounts receivable.

Answers

Option D- It is shown as a contra account related to accounts receivable  is true of the balance sheet presentation of the Allowance for Bad Debts.

Resources, loans, and owner's equity are all represented on a firm's balance sheet, a type of financial statement. One of the three primary financial statements used to assess a business is the balance sheet. It provides an overview of the assets and obligations of an organization as of the date of publication. A balance sheet will give you a concise summary of the firm ’s financial position at quarter or year-end—and give you details about how much cash or liabilities your organisation has. Bad debts include those that are not permanently receivable and are carried off as losses or expenses. Lending institutions and expenditures bought on credit, for instance, fall under the category of bad debt.

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________ is to aggression as ________ is to cooperation.

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Dehumanization is to aggression as empathy is to cooperation.

What is the cooperation?

Coporation can be described as the the actions of someone who is being helpful by doing what is wanted or asked for it should be noted that one can ask for your full cooperation and it is an association of persons for common benefit.

In conclusion, Empathy  can be described as the capacity to understand or feel what another person is experiencing from within their frame of reference.

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patty works on a marketing team with four others. two members of the team did very little to get the campaign done on time. patty feels like the hard-working members should demand to receive proper credit, and she's considering pointing out that two members of the team did not pull their weight to her manager. which principle might patty consider in making this decision?

Answers

The principle might patty consider in making this decision is long term personal interest.

What is interest?

Interest is the sum over and above the original amount (the amount borrowed) that is paid to a lender or depositor by a borrower or deposit-taking financial institution at a set rate. It differs from any fees the borrower may be required to pay the lender or a third party. It also differs from a dividend, which is money given to shareholders (owners) by a company from its profit or reserve, but not at a set rate decided in advance, but rather on a pro-rata basis as a portion of the rewards received by risk-taking business people when revenue generated exceeds all costs.

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what are wedges and flags in a stock chart? a triangular shape formed by the intersection of two trendlines a price below the current market price a technical analysis tool to measure the highs and lows of a security price relative to previous trade data a measure of risk versus reward

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In the financial world, a wedge refers to a triangle whose apex is created by the junction of two trendlines.

What do wedges and flags look like on a stock chart?

In the financial world, a wedge refers to a triangle whose apex is created by the junction of two trendlines. The wedge doesn't have to point upward and might just as easily be an inverted triangle. The "falling wedge" is frequently referred to as a "flag" because it looks more like a pointed flag than a standard triangle.

A bearish wedge or flag is created when two trend lines converge together. The trend lines are inclined upward. Unlike Triangles, which have an apex that points to the right, this design's apex is angled upward at an angle. Prices have a converging trend, or increasing highs and higher lows, which explains why. Prices crossing below the lower trendline produce a negative indication.

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Government and contractor personnel work closely together as an integrated team on the new Viper Weapons System, Which of the following statements about their interaction is true?

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Contractor employees are welcome to join a government building picnic, provided that they do not bill the government for their attendance.

What does it mean to be a contractor?

A contract is not an employee; however, they are hired by businesses to work on specific tasks or tasks while operating their own business (such as an sole proprietorship, limited company, or limited liability partnership). Long- or short-term contractual ties are both possible.

What does "contractor" signify in the business world?

According to the general rule, a person is considered to be a contractor if the party paying for their services has the authority to direct or control only the final product of their job, rather than the process of doing it. You are considered self-employed if you work as an independent contractor.

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1. ABC analysis is based upon the principle that

A) all items in inventory must be monitored very closely.

B) more time should be spent on class "C" items because there are more of them.

C) an item is critical if its usage is high.

D) there are usually a few critical items, and many items which are less critical.

E) as with grade distributions in many undergraduate courses, there should be more medium-level "B" items than either "A" or "C" items.

Answers

The principle that each item in inventory needs to be meticulously tracked is the basis of ABC analysis.

Tell us about ABC Analysis.

The ABC technique of inventory control makes use of a system for controlling inventories. This system is utilized for managing distribution as well as materials. The ABC analysis technique is used to divide the inventory into three groups, i.e. The items in category A are the most valuable, followed by those in category B, which are slightly less valued than those in category A, and those in category C, which are significantly less valuable.

A business needs effective inventory management and control. They aid in controlling their spending. The ABC analysis helps with inventory control for the firm by enabling management to focus on the highest-value products (the A-items) rather than the numerous low-value items (the C-items).

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Which one of the following is not a primary component of an internal control system? O Information and communication O Monitoring O Financial pressure O Control environment O Risk assessment

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The control environment is not a primary component of an internal control system.

What is internal control system?

The integrity of financial reporting and regulatory compliance are ensured by the internal control system, which are accounting and auditing procedures utilized in a company's finance department. The internal control system controls ensures budgets are followed, policies are followed, capital shortages are discovered, and correct reports are provided for leadership. In addition to guaranteeing compliance with laws and regulations and preventing fraud, internal controls can help increase operational efficiency. Since the early 2000s accounting scandals, internal control systems have been elevated to a critical business function for every U.S. organization. To safeguard investors against dishonest accounting practices and enhance the precision and dependability of business disclosures, the Sarbanes-Oxley Act of 2002 was passed in their wake. Because managers are now liable for financial reporting and an audit, this has had a significant impact on corporate governance.

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which is an example of a market failure? group of answer choices there are not enough tickets available to concerts of extremely popular performers. extensive decreases in the prices of electronic equipment resulted in large numbers of bankruptcies in the computer industry. the price of medical care has risen dramatically as a result of the introduction of sophisticated equipment and techniques. polio shots and chest x-rays provide widespread benefits to the community as a whole as well as to the individuals who get them.

Answers

Due to extensive decreases in the prices of electronic equipment resulted in large numbers of bankruptcies in the computer industry is the example of market failure.

What does Market failure mean

Market failure is an economic concept that describes inefficient resource allocation in a given market. It occurs when the market fails to allocate resources efficiently, resulting in an inefficient outcome. This can happen for a number of reasons, including a lack of competition, externalities, information asymmetry, or government intervention. In other words, market failure occurs when the free market fails to produce the most efficient result due to some underlying cause.

What does Bankruptcies mean?

Bankruptcy is the legal process by which a business or individual becomes unable to repay their creditors. It is a court-ordered process in which an individual's or company's assets are liquidated and distributed among creditors in order to pay off debts. Bankruptcies can have serious financial and legal consequences in the long run.

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in this market, a minimum wage of $2.75 is group of answer choices nonbinding and creates neither a labor shortage nor unemployment. binding and creates a labor shortage. nonbinding and creates a labor shortage. binding and creates unemployment.

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D) In this market, a minimum wage of $2.75 is binding and creates unemployment.

The minimum wage is a policy that sets a legal minimum amount that employers must pay their employees for the work they do. While the intention of a minimum wage is to increase the wages of low-income workers, it can have unintended consequences such as unemployment.

This is because when the minimum wage is set above the equilibrium wage rate, it creates a surplus of workers and not enough jobs to employ them, resulting in unemployment. In addition, when the minimum wage is increased, employers may choose to cut costs by reducing staff or hiring fewer employees. This can also lead to a decrease in employment.

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in a fractional reserve banking system select an answer and submit. for keyboard navigation, use the up/down arrow keys to select an answer. a bank panics cannot occur. b the monetary system must be backed by gold. c banks can create money through the lending process. d the federal reserve has no control over the amount of money in circulation.

Answers

Option c is correct. In a fractional reserve banking system banks can create money through the lending process.

In a system known as fractional reserve banking, only a portion of bank deposits are guaranteed by actual cash that is on hand and accessible for withdrawal. The idea behind this is to hypothetically boost the economy by making funds available for lending. Fractional reserve banking is used by the financial systems of the majority of economies today.

A technique known as "fractional reserve banking" allows banks to loan out a portion of the deposits that are listed on their balance sheets.

Banks are not required to maintain all of the cash that depositors give them on hand, but they are required to keep a specific portion of it.

Bank reserves—also referred to as on-hand deposits—are frequently mandated for banks.

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since property taxes are paid in arrears, the buyer will be responsible for paying them after closing. suppose that the closing date on the home for sale is february 28th of a leap year (e.g., 2012, 2016, etc.). how many calendar days would the seller be responsible for when calculating his/her share of the property tax owed for the year in which the home was sold?

Answers

If the seller does not repay the loan after the buyer accepts title pursuant to the mortgage, the lender may foreclose on the home and sell it.

Texas closing costs are covered by who?

When it's time to pay the property taxes at the end of the fiscal year, the Texas taxing authorities will only accept payment from one organization. Therefore, whether you sell or purchase a home, the property taxes will be prorated at closing to ensure that each party pays their fair amount of the year's taxes.

What does "arrears in property tax" mean?

Arrears is a phrase used in finance to describe how payments are progressing toward their due date. The phrase is typically used for describing a debt or obligation that was not settled before the deadline.

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which of the following will result in raising the breakeven point? a. a decrease in income tax rates. b. a decrease in the variable cost per unit. c. an increase in the contribution margin per unit. d. an increase in the semivariable cost per unit.

Answers

The correct option is D. An increase in the semi-variable cost per unit will result in raising the breakeven point.

What is the semi-variable cost?

Semi-variable cost can be determined as the mixture of the fixed cost as well as the variable cost where the fixed costs are set at a fixed production level and in excess of the fixed cost it becomes variable costs, for example, electricity bill, etc. and its behaviour depends partly on fixed & variable costs because of which these costs are also known as mixed cost.

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what are the 2 paths that offer the most insight on how to break away from the competition again in blue round 3 and to extend your strategic profile?

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The most crucial traits of blue ocean strategy is a brand new way of fixing users' pains, this is known as value innovation. but, blue ocean answers aren't usually a hit.

Strategic profile Cutthroat opposition turns the ocean bloody crimson. for this reason, the time period 'pink' oceans. Blue oceans denote all of the industries now not in existence nowadays – the unknown market area, unexplored and untainted with the aid of competition. just like the 'blue' ocean, it's miles sizable, deep and effective – in terms of possibility and worthwhile growth.

For this blue ocean strategy the key dreams are to conquer the competition and make the most present call for. “the key desires of the red ocean approach are to beat the opposition and take advantage of present demand. One enterprise in which a purple ocean strategy might be important is the smooth drink enterprise.

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required: 2. how many shares of common stock are outstanding at year-end? 3. what is the total paid-in capital at year-end?

Answers

2. A company's share count is determined by deducting the number of shares held in treasury from the total number of shares issued. 3. The total paid-in capital at year-end is $40,000.

The sum of money a firm has raised via the sale of shares to investors is known as paid-in capital. Common stock, preferred stock, and additional paid-in capital are added as balance-sheet line items to determine paid-in capital. The paid-in capital can be determined very simply from a company's balance sheet. Stockholders' equity-retained earnings plus Treasury stock equals Paid-in capital, according to the calculation. Retained earnings are a source of assets acquired by a firm, similar to paid-in capital. Paid-in capital refers to the stockholders' actual investment, whereas retained earnings refers to the stockholders' investment made possible by earnings that have not yet been taken. Paid-in Capital: Capital that a corporation has obtained from sources aside than its regular business operations. The selling of the corporation's own ordinary and preferred stock is the most typical way to obtain paid-in capital.

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julia can sell seven widgets at a price of $11,000. if the price of widgets is lowered to $10,500, then she will sell eight widgets. what is the marginal revenue of the sixth widget? a. $500 b. $7,000 c. $10,000 d. $21,500

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Julia can sell seven widgets at a price of $11,000. if the price of widgets is lowered to $10,500, then she will sell eight widgets. The marginal revenue of the sixth widget is $7,000.

In the context of accounting, revenue refers to the total income from sales of products and services that are directly connected to the company's core operations. Sales or turnover are two more terms for commercial revenue. Interest, royalties, and other fees are sources of income for some businesses.

The term "revenue" can refer to income in general or to the sum, expressed in money terms, received during a certain period of time, as in "Last year, Company X had revenue of $42 million." Profits or net income often refer to total revenue less total costs for a specific time period.

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the degree to which potential customers perceive new products as superior to existing substitutes is its . question 49 options: a) trialability b) compatibility c) relative advantage d) complexity e) observability

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(c) relative advantage.  Its relative advantage is the extent to which prospective buyers believe new items to be preferable than current alternatives.

In terms of particular advantages or characteristics, relative advantage refers to the extent to which customers perceive a new brand to be superior to current options. A new brand in a new product area may have a relative advantage, but this is not always the case when measured against objective criteria. The adoption rate of an invention is positively connected with the relative benefit. It indicates that, assuming all other factors remain constant, the faster an innovation's relative benefits assimilate to current products, the faster it will be adopted. On the other hand, here are some comparable drawbacks of a new brand: the cost and complexity of learning to use a new product

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